Making the Most of Email Marketing with TargetBay

The Ecwid E-commerce Show

In the latest episode of the Ecwid E-commerce Show, hosts Jesse and Rich interview Pon Pandian Paulswamy, co-founder of TargetBay.

Topics of discussion include:

• Using TargetBay to launch automation tools, initiate review requests, and promotion.
• The importance of review collection, not only for social proof but for organic growth in Google search and Google Shopping.
• Repurposing reviews for promotion and content.
• Images and product usage shots as powerful assets for marketing.
• Gathering email lists organically, as well as with on-site pop ups, and in conjunction with sales.
• Using coupons as a way to incentivize subscription to your email list.
• Education for subscription attraction.
• Managing and segmenting your lists by interaction level.
• Setting up automatic trigger emails such as cart abandonment email.
• Using reviews and email interactions to develop humanized, situation appropriate, automated responses.
• The importance of cookies for staying connected with every potential customer.
• And more!

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