Episode #442 Rules to Build Iconic Brands with Community Led Growth with Lloyed Lobo

Expert To Authority With Simone Vincenzi

Welcome to another episode of Expert To Authority Show, brought to you by http://gtex.org.uk/,

I am your host, Simone Vincenzi, The Experts Strategist, and this is the podcast for experts who want to become the ultimate authority in their niche while making an impact in the world.

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Today I have the pleasure to Interview Lloyed Lobo

Lloyed Lobo, an entrepreneur, podcast host and community builder, experienced the Gulf War as a young refugee in Kuwait, witnessing the strength of community in evacuating the population to safety. As the co-founder of fintech platform Boast.Al, he leveraged the Community-Led Growth model to bootstrap the company to $10 million in annual recurring revenue while also co-founding Traction, a community empowering more than 100k innovators through connections, content, and capital.

Lloyed is also the author of ‘From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth’ (foreword by Jason Lemkin), which covers tactical advice from community-led businesses both big and small, such as Apple, Harley Davidson, Nike, Crossfit, HubSpot, and many more to help readers attract passionate and devoted fans of their own. The book topped Amazon’s new release charts in various categories, including Startups and Business Technology, within mere hours of its pre-sale launch.

Lloyed has been covered in Fox Business, Techcrunch, SF Business Journals, Forbes, and several other publications. He has also been a speaker at more than 100 conferences and podcasts including SaaStr, Entrepreneurs on Fire, Marketing School, Mixergy, and more.

In this episode, we talk about

• If you build a community you won't become a commodity

• How to start and build a community from scratch

• How to leverage your community to become an iconic brand

Connect with Lloyed Lobo

Linkedin: https://www.linkedin.com/in/lloyedlobo

Website: lloyedlobo.com

Youtube: https://www.youtube.com/c/TractionConf

Podcast: https://open.spotify.com/show/6twRL8X8D4CQq9yaazkvuM

Get Lloyed’s new book, 'From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth' (Top New Release on Amazon) at FromGrassrootstoGreatness.com

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