Artwork

Innhold levert av Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant & SEO Expert, Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant, and SEO Expert. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant & SEO Expert, Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant, and SEO Expert eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Player FM - Podcast-app
Gå frakoblet med Player FM -appen!

SBM 129: Email Copywriting Best Practices from a 100 Top Marketers with Brandon Olson

24:10
 
Del
 

Manage episode 229784260 series 1462156
Innhold levert av Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant & SEO Expert, Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant, and SEO Expert. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant & SEO Expert, Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant, and SEO Expert eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Today’s Guest

In this episode you will learn about a 4-month-long research project on email copywriting.

Brandon Olson works at Aweber.

This is the 129th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

80/20 of findings:

430 words in email copy
longer emails > provide value
shorter emails > drive traffic

43-44 characters in subject line shorter get higher open rates (around 15 characters)

7% of experts use emojis perceived as risk since not all email clients support them

Most capitalize only the first letter of the subject line 6% use only lower case but say they get more opens

[sc name=”SBM Lead Magnet 2″]

TOPICS DISCUSSED

  • Best email subject lines
  • What to put into email body
  • Amount of words in an email
  • Capitalization and emojis
  • Number of letters in a subject headline
  • Using A-B testing
  • Frequency
  • Correlation: assumptions vs reality

RESOURCES

  • Brandon Olson

BRANDON IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

[sc name=”SBM Lead Magnet 1″]

The post SBM 129: Email Copywriting Best Practices from a 100 Top Marketers with Brandon Olson appeared first on The Smart Brand Marketing Podcast & Course Marketing Agency.

  continue reading

50 episoder

Artwork
iconDel
 
Manage episode 229784260 series 1462156
Innhold levert av Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant & SEO Expert, Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant, and SEO Expert. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant & SEO Expert, Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant, and SEO Expert eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Today’s Guest

In this episode you will learn about a 4-month-long research project on email copywriting.

Brandon Olson works at Aweber.

This is the 129th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

80/20 of findings:

430 words in email copy
longer emails > provide value
shorter emails > drive traffic

43-44 characters in subject line shorter get higher open rates (around 15 characters)

7% of experts use emojis perceived as risk since not all email clients support them

Most capitalize only the first letter of the subject line 6% use only lower case but say they get more opens

[sc name=”SBM Lead Magnet 2″]

TOPICS DISCUSSED

  • Best email subject lines
  • What to put into email body
  • Amount of words in an email
  • Capitalization and emojis
  • Number of letters in a subject headline
  • Using A-B testing
  • Frequency
  • Correlation: assumptions vs reality

RESOURCES

  • Brandon Olson

BRANDON IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

[sc name=”SBM Lead Magnet 1″]

The post SBM 129: Email Copywriting Best Practices from a 100 Top Marketers with Brandon Olson appeared first on The Smart Brand Marketing Podcast & Course Marketing Agency.

  continue reading

50 episoder

Alle episoder

×
 
Loading …

Velkommen til Player FM!

Player FM scanner netter for høykvalitets podcaster som du kan nyte nå. Det er den beste podcastappen og fungerer på Android, iPhone og internett. Registrer deg for å synkronisere abonnement på flere enheter.

 

Hurtigreferanseguide

Copyright 2024 | Sitemap | Personvern | Vilkår for bruk | | opphavsrett