In this dynamic and impromptu podcast, the ASOTU street team brings you real-world, real-time interviews and intel while on location with Dealers and Industry Leaders across the U.S. Meet the Automotive movers and shakers you’ve seen on the screen and some you’ve never heard of before as we have candid conversations around some of the biggest challenges in automotive. When team ASOTU is on the ground, you’re right there with us. In the Dirt with ASOTU is produced by Automotive State of the U ...
…
continue reading
The landscape in the automotive industry is constantly changing. And to be honest, we say that a lot. But it’s true. With new announcements and initiatives announced almost daily, it can be hard for dealers to know what’s next and how to respond. But Daniel Govaer and the team at the Wheelhouse is here to help. Let’s take the wheel!
…
continue reading
Forget the Zoom calls. We did it all live and in person. Join hosts Kyle Mountsier, Michael Cirillo, Paul J. Daly and Jordan Cox as we just hit the record button for some quick and very candid conversations with some of the most amazing guests at ASOTU CON 2023 in Baltimore. You'll hear from the best operators, amazing stories from inside and outside of auto, and gain new perspectives. All of it is live. All of it is unfiltered, and all of it is for you. These are the ASOTU CON Sessions by E ...
…
continue reading
The emergence of electrification and new technology has consumers leaning into the car business with a level of curiosity and enthusiasm we haven’t seen in decades. That’s why it is essential that top automotive executives, dealers, and industry partners collaborate like never before. It’s time to make the most innovative voices in retail automotive, louder.
…
continue reading
1
Behind the Scenes of this Student Run Auto Show with Noah Koss, Colin Kubik, and Zak McLeod
19:20
19:20
Spill senere
Spill senere
Lister
Lik
Likt
19:20
Send us a text The Northwood University International Auto Show is the LARGEST student run outdoor auto show in North America. Student volunteers are elected to positions of responsibility to make this show exceptional. These three Northwood students share first hand how they step up to the plate, take on responsibility, and create a successful sho…
…
continue reading
1
Stay a Student of the Craft with Julia Lietz, Bella Smylie & Sydney Rizo
17:43
17:43
Spill senere
Spill senere
Lister
Lik
Likt
17:43
Send us a text Always keep the perspective of a student--there's always something to learn. These Northwood University Students share their passion for the Northwood University International Auto Show as well as future aspirations for their careers. Julia, Bella, and Sydney share how coming together to create this auto show has brought out the best…
…
continue reading
1
Teaching Capitalism & Responsibility with President Kent MacDonald
19:01
19:01
Spill senere
Spill senere
Lister
Lik
Likt
19:01
Send us a text Northwood University hosts an annual outdoor auto show completely managed by students. Northwood University doesn't create just your average student. Dr. Kent MacDonald, President of Northwood University, shares their core beliefs which make the educational environment so different from most schools. President MacDonald also covers h…
…
continue reading
1
Training High School Kids to Service Cars with Marty Schwartz
18:07
18:07
Spill senere
Spill senere
Lister
Lik
Likt
18:07
Send us a text Martin Schwartz, President of Vehicles for Change, shares how students can learn automotive service technical skills to earn a higher income, faster. He shares how automotive service technicians can earn significantly more in their first year compared to the average college graduate. Vehicles for Change was established in 1999 to gif…
…
continue reading
1
Building the World’s Largest Honda Store… Literally with Lew Neuman
13:20
13:20
Spill senere
Spill senere
Lister
Lik
Likt
13:20
Send us a text Architect Lew Neuman and longtime friend of Late Bob Rohrman shares how this build process has been years in the making as well as his relationship with Bob. Lew shares the details of what has made working Rohrman Automotive Group so special. Late Bob Rohrman loved specific details that made his buildings pop and provide true functio…
…
continue reading
1
27 Years to Build this New Honda Store with Matt Ashford
8:24
8:24
Spill senere
Spill senere
Lister
Lik
Likt
8:24
Send us a text GM Matt Ashford shares his humble beginnings in 1996 at this Honda store and how personal growth and market development led him to lead this store today. After starting at Schaumburg Honda in 1996, Matt spent time in sales, finance, and grew all the way to General Manager. He shares the importance of a new hire's first impressions du…
…
continue reading
1
Creating a Dealer In-House Agency with Laura & Stephen
7:04
7:04
Spill senere
Spill senere
Lister
Lik
Likt
7:04
Send us a text Business partners Stephen Allsteadt and Laura Fleischer share how a two-person small marketing team working in tandem with Rohrman Automotive grew to a full service marketing agency with over 17 team members. Stephen and Laura share how technology has changed marketing over the past few decades as well as their commitment to expand a…
…
continue reading
1
45MM views on YouTube with HondaPro Jason
10:05
10:05
Spill senere
Spill senere
Lister
Lik
Likt
10:05
Send us a text Well-known Honda Brand Advocate HondaPro Jason shares his path from Salesman in 1996 to finding his own media platform, creating content, and even training Honda staff around the world in 15 countries. Jason Richmond started with Rohrman Automotive Group at Schaumburg Honda as a salesman in 1996 and shares the path for how Rohrman he…
…
continue reading
1
Grandpa Prepared the Third Gen with Ryan Rohrman
26:09
26:09
Spill senere
Spill senere
Lister
Lik
Likt
26:09
Send us a text Group CEO Ryan Rohrman shares how a GM role at a Honda store led him to take over as CEO as his late grandfather passed over the reins during a medical crisis. We joined the Rohrman Automotive Group team as they celebrated the grand opening for Schaumburg Honda--the LARGEST Honda store in the world! Special thanks to Ryan Rohrman, Ch…
…
continue reading
1
Creating Opportunities for Fixed Ops with Omar Shabaz
15:33
15:33
Spill senere
Spill senere
Lister
Lik
Likt
15:33
Send us a text Service Director Omar Shabaz shares how career pathing within fixed ops has helped inspire his team to grow as well as find the perfect opportunities for them long term. We joined the Rohrman Automotive Group team as they celebrated the grand opening for Schaumburg Honda--the LARGEST Honda store in the world! Special thanks to Ryan R…
…
continue reading
1
Uncovering Co-op Expense Problems with Mark Baruth
14:56
14:56
Spill senere
Spill senere
Lister
Lik
Likt
14:56
Send us a text He knows the struggle anytime the word "co-op" is in the conversation within the dealership. Co-op requirements and reimbursement are confusing but Mark Baruth shares that it doesn't have to be. There are plenty of ways to uncover soon-to-expire co-op funds as well as easier ways to complete the co-op reimbursement process. Mark Baru…
…
continue reading
1
Inspiring Women to Change this Industry for the Better with Nely Galan
6:29
6:29
Spill senere
Spill senere
Lister
Lik
Likt
6:29
Send us a text She knows we can reach women in auto retail in new ways. Nely Galan shares and inspires other women with the opportunities in front of them to help move the entire industry forward in new ways. Paul J Daly and Nely Galan caught up after her keynote at the Women of Color Automotive Network (WOCAN) annual luncheon at National Associati…
…
continue reading
1
We Can All Win Together with Mike Stanton
4:16
4:16
Spill senere
Spill senere
Lister
Lik
Likt
4:16
Send us a text Together, dealers will make this industry great. Paul J Daly caught up with Mike Stanton at the NAMAD Annual Meeting. Mike shared this positive sentiment on how dealers get to shape how we do business in this industry. He touched on how National Automobile Dealers Association (NADA) and NAMAD collaborate together but also how dealers…
…
continue reading
1
Engaging the Hispanic Consumer & Understanding the State of the Market
1:01:27
1:01:27
Spill senere
Spill senere
Lister
Lik
Likt
1:01:27
Send us a textCould your dealership be missing out on a quarter of potential sales?We've got loads of tactical insights on this episode of the Wheelhouse, hosted by the one and only Daniel Govaer.In today's deep dive, coinciding with Hispanic Heritage Month, we cover the untapped potential of Hispanic marketing in the automotive industry. Our panel…
…
continue reading
Send us a text He knows there is a time and place for AI within automotive retail. With some dealers not wanting AI to make final decisions for their sales staff, there are ways to optimize connecting customers directly to the sales staff faster. Jay Petznick from Optimy.ai shares current trends on website lead connection rates as well as how where…
…
continue reading
1
Consumers Lead this Market with Jamie Butters
4:51
4:51
Spill senere
Spill senere
Lister
Lik
Likt
4:51
Send us a text He knows the market will correct itself based off consumer desires. Jamie Butters from Automotive News shares how they see the market has changed and where it may cool off. Kyle Mountsier and Jamie Butters caught up at National Association of Minority Automobile Dealers (NAMAD) to cover this and more. Special thanks to our friends at…
…
continue reading
1
People and Process over Tech with Brian Singh
3:34
3:34
Spill senere
Spill senere
Lister
Lik
Likt
3:34
Send us a text He knew how to build the team and help them THRIVE. Brian Singh shares how his experience launching Evrdrive and how he brought that used car knowledge to his role at Foundation Automotive Corp. He also shares more on how they develop a process THEN bring in the technology that fits their needs. Kyle Mountsier and Brian Singh caught …
…
continue reading
1
Show Others the Possibilities with Subi Ghosh
4:25
4:25
Spill senere
Spill senere
Lister
Lik
Likt
4:25
Send us a text At one time, she never saw she herself here. Subi Ghosh was inspired by others to grow into this new mindset. And now, she wants to do the same for others within the Women of Color Automotive Network (WOCAN) community. She was even honored with the Trailblazer Award this year at the WOCAN Annual Luncheon. Subi Ghosh is so grateful fo…
…
continue reading
Send us a text She knows it's our duty to give back. Julie M. Herrera shares why mentorship is HUGE for her team. Kyle Mountsier and Julie reflect on the Women of Color Automotive Network (WOCAN) annual luncheon as well as what the next six months holds for automotive. Julie is ready to go back and pour into her team even MORE. Special thanks to ou…
…
continue reading
1
Perry Watson IV on the Success of the NAMAD Community
5:43
5:43
Spill senere
Spill senere
Lister
Lik
Likt
5:43
Send us a text NAMAD has created a tight knit community that genuinely cares to help others succeed. Paul Daly catches up with Perry Watson IV on the success of NAMAD and how NAMAD's Next Gen dealers create dealer ownership opportunities for minorities. Special thanks to our friends at TrueCar, Inc. for making our NAMAD Coverage possible. Check out…
…
continue reading
1
Inspiring Female Leaders to be GREAT with Kerri Wise & Ashley Cavazos
6:50
6:50
Spill senere
Spill senere
Lister
Lik
Likt
6:50
Send us a text Kerri Wise (Founder of WOCAN), Ashley Cavazos (VP of WOCAN) and Kyle Mountsier share on how WOCAN connects female automotive professionals in this tight knit community. WOCAN was created to connect, inspire and develop women of color within this great industry. From leadership courses to events throughout the year, WOCAN has created …
…
continue reading
1
Changing Consumer Behaviors with Matt Jones
11:19
11:19
Spill senere
Spill senere
Lister
Lik
Likt
11:19
Send us a text Matt Jones (Sr. Director @ TrueCar) and Paul Daly share on shifting consumer shopping habits. As customer experience demand shifts, dealers are finding success through not only offering refined responses to consumers during their online shopping experience but also enhancing every step of the CX journey. These quality conversations w…
…
continue reading
1
Don’t be the 95% of Salespeople who are Just Average with Luis Cubeas and Jack Pearson
14:51
14:51
Spill senere
Spill senere
Lister
Lik
Likt
14:51
Send us a text Luis Cubeas (Sales Executive) Jack Pearson (Centre Manager) share strategies on how they strive to be exceptional at Jaguar Land Rover South Shore in Crown Point, Indiana. Jack shares on mindset shifts that make a difference and Luis touches on focusing on the small changes which can make you 1% better every day. Luis credits his suc…
…
continue reading
1
Finding your Career Path with Manny Bravo and Dylan Kachaturoff
17:14
17:14
Spill senere
Spill senere
Lister
Lik
Likt
17:14
Send us a text Manny Bravo (Sales Executive) and Dylan Kachaturoff (Content Creator & Product Specialist) share how they chose their path and continued growing at Jaguar Land Rover South Shore in Crown Point, Indiana. Manny & Dylan both joined JLR South Shore as Porters but soon fell in love with the team and the opportunities in front of them. Bot…
…
continue reading
1
Discovering a Store that Believes in You with Tabatha Romo
10:19
10:19
Spill senere
Spill senere
Lister
Lik
Likt
10:19
Send us a text Tabatha Romo (Sales Executive) shares how she discovered a team who would continue investing in her at Jaguar Land Rover South Shore in Crown Point, Indiana. With a career that started at a retail home improvement store, Tabatha discovered the joy of developing long term relationships with customers. After transitioning to automotive…
…
continue reading
1
Dealership Staffing Trends and How Different Generations Shops For Cars
51:06
51:06
Spill senere
Spill senere
Lister
Lik
Likt
51:06
Send us a textSeason 2 of the Wheelhouse is kicking off with a bang.On this episode of The ASOTU Wheelhouse hosted by Daniel Govaer continues what started in season one, actionable insights mixed with wit and speed. A new season brings a new format, and so we start with an extended discussion on staffing trends from recruiters, featuring expert ins…
…
continue reading
1
This new car, single point store went to a USED mindset with Jack Pearson and Jim Ottile
16:37
16:37
Spill senere
Spill senere
Lister
Lik
Likt
16:37
Send us a text Jim Ottile (Sales Manager) and Jack Pearson (Centre Manager) share used car strategies and how they pivoted to offer more used cars at Jaguar Land Rover South Shore in Crown Point, Indiana. Jim Ottile and Jack Pearson joined JLR South Shore in 2020 and helped the store transition from only focusing on new cars. This pivot from new ca…
…
continue reading
1
Unlocking your Team’s Potential with this 40 Under 40 Honoree with Jack Pearson
12:59
12:59
Spill senere
Spill senere
Lister
Lik
Likt
12:59
Send us a text Jack Pearson (Centre Manager) shares on team development, pivots in used cars, and staying humble as a leader at Jaguar Land Rover South Shore in Crown Point, Indiana. Jack Pearson was recently honored by Auto News as a 2024 40 Under 40 Honoree and joined JLR South Shore in 2020 to lead the team in new ways through personal developme…
…
continue reading
1
How $1,500 off with Plinko turned into a Social Media Play at Rohrman Toyota
14:49
14:49
Spill senere
Spill senere
Lister
Lik
Likt
14:49
Send us a text Zac Kinch (General Manager) and Austin Conroy (Director of Fixed Operations) share on a how they executed a recent marketing campaign for Rohrman Toyota in Lafayette, Indiana. Their recent offer allowed customers to receive up to an additional $1,500 off during the purchase of their car. After a few people on social media called it o…
…
continue reading
1
100k views on TikTok & Branding on Social with Nick & Dalton
8:01
8:01
Spill senere
Spill senere
Lister
Lik
Likt
8:01
Send us a text Nick Kulaga (Team Leader) and Dalton Miller (Product Specialist) from Rohrman Toyota share key takeaways for using social media to network with new people, stay connected with previous customers, and even sell cars. Dalton shares how he used TikTok to receive over 100k views in just the first two days and Nick touches on best practic…
…
continue reading
1
Create a Winning Store Culture at Rohrman Toyota
13:26
13:26
Spill senere
Spill senere
Lister
Lik
Likt
13:26
Send us a text Zac Kinch (General Manager) and Austin Conroy (Director of Fixed Operations) share how their podcast and content on social media has attracted top talent to their store and has pushed their culture forward. They share on how they inspire their team, empower them to be great, lead with empathy, and improve communications with their st…
…
continue reading
1
Community Engagement through Local Events at Rohrman Toyota
13:26
13:26
Spill senere
Spill senere
Lister
Lik
Likt
13:26
Send us a text Logan Plantenga (Awesome Experiences Representative) and Faith Egenolf (Social Media & Event Manager) from Rohrman Automotive Group create local community events and spread awareness through organic social media. Faith helps the Rohrman Stores in Indiana to plan, strategize, and execute local events at their stores like Halloween Tru…
…
continue reading
1
Selling a $99 Corolla, $5k off with Corn Hole, and Community Events at Rohrman Toyota
15:32
15:32
Spill senere
Spill senere
Lister
Lik
Likt
15:32
Send us a text Zac Kinch (General Manager) and Austin Conroy (Director of Fixed Operations) share on the creative marketing and sales campaigns for Rohrman Toyota in Lafayette, Indiana. When they sold a Toyota Corolla for $99 during a Black Friday Sale, people drove to their store from all over the region. Rohrman has been able to create community …
…
continue reading
1
Single Point of Contact and 4-Day Work Weeks with Erikka Tiffani Wells
11:17
11:17
Spill senere
Spill senere
Lister
Lik
Likt
11:17
Send us a text In this inspiring ASOTU CON session, Danny Zaslavsky hosts Erikka Tiffani Wells, General Manager at Walser Automotive Group, on the ASOTU CON podcast stage. Erikka shares her journey of rising through the automotive industry, discussing the challenges and triumphs of transitioning to a single point of contact and negotiation-free sal…
…
continue reading
1
Averaging 22 Car Sales Per Salesperson Per Month with Jonathan Dawson
13:54
13:54
Spill senere
Spill senere
Lister
Lik
Likt
13:54
Send us a text In this dynamic ASOTU CON session, Glenn Lundy converses with Jonathan Dawson, renowned Coach and Trainer at Sellchology, about building the next generation of the automotive industry. Jonathan emphasizes the importance of maintaining relational selling over purely transactional methods, cautioning against innovation for innovation's…
…
continue reading
1
How Producing Incredible People Produces Incredible Customer Experiences with Austin Beaver
11:22
11:22
Spill senere
Spill senere
Lister
Lik
Likt
11:22
Send us a text In this insightful ASOTU CON session, Danny Zaslavsky hosts Austin Beaver, a rising star in the automotive industry, on the ASOTU CON podcast stage. Austin shares his journey of growing up in a car dealership family, his early experiences in the dealership, and his transition from studying accounting to becoming a controller and now …
…
continue reading
1
How Northwood University Prepares Students for Automotive Success with Todd Caputo and Northwood Students
13:52
13:52
Spill senere
Spill senere
Lister
Lik
Likt
13:52
Send us a text In this lively episode of ASOTU CON Sessions by Effectv, Glenn Lundy hosts an inspiring discussion with Todd Caputo, founder of Todd Caputo Consulting, and a dynamic group of students from Northwood University: Noah Koss, Breanne Pratley, Hanna Wood, and Zak McLeod. They explore the unique role Northwood University plays in shaping t…
…
continue reading
1
How To Build A Cohesive, Bought-In Team with Kayla Kody
13:56
13:56
Spill senere
Spill senere
Lister
Lik
Likt
13:56
Send us a text In this engaging ASOTU CON session, Glenn Lundy interviews Kayla Kody, Vice President at Richmond Ford Auto Group, delving into the future of the automotive industry. Kayla shares insights on the importance of training and development, innovative changes in sales processes, and the impact of technology on service departments. They di…
…
continue reading
1
From Linear TV to OTT: The Future of Targeted Automotive Marketing with Anthony Jingoli and Brendan Jackson
11:36
11:36
Spill senere
Spill senere
Lister
Lik
Likt
11:36
Send us a text In this episode of ASOTU CON Sessions, Glenn Pasch sits down with Anthony Jingoli, Senior Director of Automotive Strategy and Partnerships for Effectv and Brendan Jackson from Effectv to explore the intricacies of content strategy and the evolution of targeted advertising. Anthony and Brendan shed light on the confusion surrounding O…
…
continue reading
1
Using Data Science for Better Inventory Management with AJ McGowan
11:31
11:31
Spill senere
Spill senere
Lister
Lik
Likt
11:31
Send us a text In this episode of ASOTU CON Sessions, Glenn Pasch engages in a compelling conversation with AJ McGowan, co-founder and president of AutoVision. AJ delves into the advanced data science behind AutoVision’s platform, highlighting its capabilities in inventory management and marketing strategy enhancement. The discussion focuses on how…
…
continue reading
1
Robert Blessing & Jayce Fitch | Renew Energy
12:05
12:05
Spill senere
Spill senere
Lister
Lik
Likt
12:05
Send us a text Robert Blessing & Jayce Fitch are with Renew Energy--a solar energy company with a Dealer Partner program helping EV Buyers receive cheaper energy rates with home installed solar panels. ⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank y…
…
continue reading
1
Building Successful Car Buying Centers with Darrell Steed
11:38
11:38
Spill senere
Spill senere
Lister
Lik
Likt
11:38
Send us a text In this insightful episode of ASOTU CON Sessions, Joe Overby interviews Darrell Steed, president of SmartWolf Consulting. Steed shares the fascinating origin of his company’s name, inspired by his reputation as a fixer in the auto industry, akin to Winston Wolf from "Pulp Fiction." The conversation delves into Steed's journey from a …
…
continue reading
1
'People Over Everything' Content and Marketing with Brad Gelber
14:10
14:10
Spill senere
Spill senere
Lister
Lik
Likt
14:10
Send us a text In this insightful episode of ASOTU CON Sessions, Glenn Pasch sits down with Brad Gelber, Digital Media and Content Marketing Manager at West Herr Automotive. Brad shares valuable strategies on organizing and optimizing content marketing in the automotive industry. He delves into the challenges faced by small marketing teams, the imp…
…
continue reading
1
The Art of Acquiring Quality Used Cars with Robert Hollenshead, Brian Kramer and Chris Fell
14:13
14:13
Spill senere
Spill senere
Lister
Lik
Likt
14:13
Send us a text In this ASOTU CON 2024 podcast, hosted by Joe Overby, Robert Hollenshead, Chris Fell, and Brian Kramer join the discussion to delve into used car acquisition strategies. The conversation explores the evolving landscape of used car auctions, the importance of appraising vehicles accurately, and the unique challenges and opportunities …
…
continue reading
1
Growing Market Share Through Certified Pre-Owned and Community Initiatives with Tony Lucas
10:52
10:52
Spill senere
Spill senere
Lister
Lik
Likt
10:52
Send us a text In this ASOTU CON 2024 podcast hosted by Joe Overby, Tony Lucas, General Manager of Casa Autoplex, shares his inspiring journey in the automotive industry. Starting as a porter at a buy-here-pay-here lot, Tony's career has progressed significantly, showcasing his dedication and adaptability. He discusses his transition from Brazil to…
…
continue reading
1
Modern F&I Strategies To Enhance The Customer Journey with Paul McCarthy
10:42
10:42
Spill senere
Spill senere
Lister
Lik
Likt
10:42
Send us a text In this ASOTU CON 2024 session, hosted by Kyle Mountsier, Paul McCarthy, VP of Sales at Protective Asset Protection, joins the conversation to share insights into the automotive finance and insurance (F&I) sector. Paul, who transitioned from a 30-year career in automotive retail to the F&I side, discusses the evolution of the industr…
…
continue reading
1
NADA Updates on the FTC Cars Rule and More with Mike Stanton
11:30
11:30
Spill senere
Spill senere
Lister
Lik
Likt
11:30
Send us a text In this ASOTU CON 2024 podcast hosted by Kyle Mountsier, Mike Stanton, President and CEO of NADA, joins the conversation to discuss the latest developments and challenges in the automotive industry. The session kicks off with an update on the FTC's vehicle shopping CARS Rule, highlighting its implications for dealerships and the ongo…
…
continue reading
1
How EV Leasing Can Drive Consumer Acceptance with Matthew Haiken
12:47
12:47
Spill senere
Spill senere
Lister
Lik
Likt
12:47
Send us a text In this ASOTU CON 2024 session, hosted by Elena Ciccotelli from the "EVs for Everyone" podcast, Matthew Haiken, Dealer Principal and President at Prestige Collection Auto Group, shares his insights into the evolving EV market. Matthew recounts his journey with Polestar, highlighting his competitive nature and desire to build somethin…
…
continue reading
1
Velocity Beats Volatility In The Used EV Market with Jimmy Douglas
11:26
11:26
Spill senere
Spill senere
Lister
Lik
Likt
11:26
Send us a text In this ASOTU CON 2024 session, hosted by Elena Ciccotelli from the "EVs for Everyone" podcast, Jimmy Douglas, founder and CEO of Plug, joins the conversation. The discussion revolves around the evolving EV market and the opportunities and challenges it presents for dealers. Jimmy highlights the importance of focusing on used EVs, le…
…
continue reading
1
Training, Selling, and Succeeding on EVs with John Foley
10:50
10:50
Spill senere
Spill senere
Lister
Lik
Likt
10:50
Send us a text In this lively ASOTU CON 2024 session, hosted by Elena Ciccotelli from the "The EVs for Everyone" podcast, John Foley, President of Recharged, joins the conversation. John shares the story of how Recharged was born from a need he identified at the first ASOTU CON, focusing on the growing market of used EVs. He emphasizes the importan…
…
continue reading