Verónica Reyero on Anthropology in Business


Manage episode 291449366 series 2859993
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In this episode of the Anthropology in Business podcast, Verónica Reyero speaks with Matt Artz about her career as a business anthropologist. The conversation covers Verónica's journey into business anthropology after studying the rational use of medicines, as well as the founding of Antropología 2.0 and the Umanyx School.

About Verónica Reyero

Verónica Reyero is a business anthropologist based in Valencia, Spain. She graduated in Social and Cultural Anthropology from the University of Granada and holds a Master’s degree in Rational Use of Medicines from the University of Valencia. As a researcher, Veronica has worked both in public and private organizations in national and international projects for various sectors including health, food, technology, and Real Estate. Verónica is one of the founding partners of Antropología 2.0, a pioneering agency in applying an anthropological understanding to business challenges. Reyero is also a convener of the Applied Anthropology Network of the European Association of Social Anthropologists (EASA).
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About the Anthropology in Business Podcast
The Anthropology in Business podcast is for anthropologists and business leaders interested in learning more about the many ways anthropology is applied in business and why business anthropology is one of the most effective lenses for making sense of organizations and consumers. It is hosted by Matt Artz (, a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the Anthropology in Business podcast, please visit the website (

14 episoder