Beste Raising Unicorns A Harmon Brothers Podcast podcaster (2024)

1
Offers, Opportunities, and Optimizations 25:06

17d ago25:06

25:06

Listen as Shane and Brett talk about their days back when Harmon Brothers was still getting it's feet under itself, but how the principles they learned back then still very much apply to what we are doing now. If you haven't heard yet, we have a new HBU minicourse coming out this month. Watch out for it... and a potential black friday sale.... Don’…

1
The history of the HB ad 23:02

24d ago23:02

23:02

Listen as our very own Kaitlin and Shane talk about the history of our ad styles and why we love testing, and even how it affected some of our campaigns. If you haven't heard yet, we have a new HBU minicourse coming out this month. Watch out for it... and a potential black friday sale.... Don’t forget to like, subscribe, and share. Episodes are pub…

1
Your Tactical Way To Success 18:35

1M ago18:35

18:35

Join Shane and Mark as they talk about tactics with ad strategy. These are the tactics that we use here at Harmon Brothers... Pay attention. Don’t forget to like, subscribe, and share. Episodes are published at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (Website) https://www.instagram.com/harmon.brothe…

1
What you need to know with ad buying 17:53

1M ago17:53

17:53

Listen as Shane and Brooke talk about ad buying and why it is very important that you plan your creative AND ad buying at the same time. Don’t forget to like, subscribe, and share. Episodes published every Thursday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (Website) https://www.instagram.com/harmon…

1
New Season, New Poop Jokes 18:53

3M ago18:53

18:53

In this episode of Raising Unicorns, we start our new season (which we are calling Season 5) with Show and Sell with Ryan and Shane. Enjoy the pitches!! As for the rest of this season, we are planning on quality over quantity, so while we won't have as many episodes released this season, we are planning on giving you better content this season. Sta…

1
You Should Call Harmon Brothers 1:00

4M ago1:00

1:00

Hey everyone! I have news. Neutral news. In fact great news! We are moving the release of the new season back to the first week of september. Why? you ask, because we need time and your participation for a new segment we are calling "PHONE A FRIEND AND THAT FRIEND IS HARMON BROTHERS!" That’s the full title. Yeah, we’ll work on it. “Phone a friend a…

1
The Uncanny Valley of marketing 17:43

5M ago17:43

17:43

This week for marketing headlines, Shane and Jake talk about the new Verizon logo, new tactics in marketing for the younger folk, the new Coca-Cola campaign, and the latest AI commercial. Let us know what you think about them! Unfortunately we are going to take a small summer break, but we will be back in August! Don’t forget to like, subscribe, an…

1
Happy Fourth of July! 0:10

5M ago0:10

0:10

Go enjoy the holiday!Av Harmon Brothers

1
Another backpack and a protein bar 11:23

6M ago11:23

11:23

On today's episode of Show and Sell, Shane and Keith talk about the Zomake backpack and the Barebells protein bar. Links down below. Zomake Backpack Barebells Protein Bar Don’t forget to like, subscribe, and share. Episodes published every Thursday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (Website…

1
The Good, The Bad, the Safe 14:28

6M ago14:28

14:28

In today's episode of marketing headlines, Shane and Keith talk about a good Target ad campaign, a meh ad from Apple and give an award season update. Don’t forget to like, subscribe, and share. Episodes published every Thursday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (Website) https://www.instagr…

1
Stroboscopic hallucinations and a mag safe wallet 14:43

6M ago14:43

14:43

In this week's episode of Show and Sell, Shane talks about a calming app called Lumenate, while Shae talks about her favorite phone mag safe wallet. Links for both down below. Lumenate Moft Wallet Don’t forget to like, subscribe, and share. Episodes published every Thursday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmon…

1
Have you tried the emotional approach? 16:23

6M ago16:23

16:23

In today's episode, Shane and Shae talk about popular tiktok videos, cheap pans and a father's day gift. Don’t forget to like, subscribe, and share. Episodes published every Thursday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (Website) https://www.instagram.com/harmon.brothers/?hl=en (Instagram) htt…

1
Some products that last 25:46

7M ago25:46

25:46

In this week's short episode of Show and Sell, Keith Grover and Daniel Spencer show off some of their favorite things. Daniel with the Comfy, and Keith with the Peter McKinnon Nomatic backpack (Links below.) Watch as they come up with ideas but more importantly show each other the selling points of the product. LINKS: Comfy Peter McKinnon Nomatic B…

1
Be Honest And Toe The Line 25:46

7M ago25:46

25:46

In today's episode of Raising Unicorns, Shane and Keith talk about the apology patterns in advertising, when to know you need to change your concept, Netflix getting into marketing, and the golden rule of always telling the truth! Sound like a jam packed episode? Probably because it is... Don’t forget to like, subscribe, and share. Episodes publish…

1
Pickles and Movie advertising 16:40

7M ago16:40

16:40

This week Shae and suprise guess, Daniel Spencer talk marketing headlines. Specifically Grillos Pickles and the trend for big budget ads... Don’t forget to like, subscribe, and share. Episodes published every Thursday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (Website) https://www.instagram.com/har…

1
Swiss Army Keys and Water Bottles 18:01

7M ago18:01

18:01

Shane and Brett talk about the Swiss+Tech Utilikey and Owala water bottles in this weeks segment of Show and Sell. Links to products below. Which was your favorite idea? Product Links: Swiss+Tech Utilikey: http://www.swisstechtools.com/proddetail.aspx?PID=5 Owala Water Bottle: https://owalalife.com/products/freesip?variant=43048895283359 Don’t forg…

1
TikTok soon to be banned? 16:40

8M ago16:40

16:40

This week for Marketing Headlines, Shane and Shae talk about when it's right to punch-up in your marketing, Tesla quitting their marketing team, TikTok being banned, and a fun Phillips Norelco commercial. Don’t forget to like, subscribe, and share. Episodes published every Thursday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https:…

1
Mosquito Patches And Motion Sickness Glasses 14:48

8M ago14:48

14:48

Listen as Shane and Shae discuss some of their favorite products that help with mosquito bites and motion sickness. Links to the products down below! Motion sick glasses: https://www.amazon.com/s?k=motion+sickness+glasses&crid=1NCSZJS48WVJ6&sprefix=motion+sickness+glasses%2Caps%2C124&ref=nb_sb_noss_1 Mosquito patches: https://kinfield.com/collectio…

1
SNL does marketing? 17:31

8M ago17:31

17:31

In your second dose of Marketing Headlines, listen as Shae and Shane talk about Saturday Night Live and how they are able to accomplish marketing products, or how they influence characters that still live on to this day! Don’t forget to like, subscribe, and share. Episodes published every Thursday at 6 am EST. We’ll see you on the next one. Harmon …

1
Your Customers Want More Video Content 13:58

8M ago13:58

13:58

This week Shae and Shane talk about collaborations that work and why 80% of customers are looking for more video content from businesses! Don’t forget to like, subscribe, and share. Episodes published every Thursday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (Website) https://www.instagram.com/harmo…

1
3D Print Some Spreadable Butter! 9:44

8M ago9:44

9:44

In this episode Shane and Shae talk about their favorite products. Which one was your favorite? Link to products below! Bamboo Lab 3d Printer: https://us.store.bambulab.com/collections/3d-printer/products/p1s?gad_source=1&gclid=CjwKCAjw_LOwBhBFEiwAmSEQAe_DstJun7JL7gaPRvRrLLhsaFd4B5W7Kd1iUy0OZD4qmNBUOSqhrRoCC7EQAvD_BwE Vital Farms Butter: https://vi…

1
Nostalgia and Apologies might help 15:10

9M ago15:10

15:10

For today's marketing headline, we talk about last years best ad, why you should start considering moving away from TikTok and why nostalgia might help you in your marketing! Don’t forget to like, subscribe, and share. Episodes published every Thursday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (Web…

1
New Segment: Show and Sell 15:42

9M ago15:42

15:42

Welcome to our new episode segment called Show and Sell where we talk about our favorite buys that have changed out lives at the office. Hear Shane talk about the Tineco Vacuum Mop, and Shae talk about Sugar lip treatment! Tineco Vacuum Mop link: https://us.tineco.com/ Sugar lip treatment link: https://www.amazon.com/Fresh-Sugar-Treatment-Sugar-0-1…

1
Wendy's, luggage, new ad environment, oh, my! 15:33

9M ago15:33

15:33

We're Baaaaaack!!! Learn as Shae and Shane talk marketing headlines. Topics range from Wendy's thinking about dynamic pricing, Luxury luggage, and thinking about how we are entering into a new era of marketing. Don’t forget to like, subscribe, and share. Episodes published every Thursday at 6 am EST. We’ll see you on the next one. Harmon Brothers: …

1
Walmart Update: What we learned from "Add to Heart" 11:50

9M ago11:50

11:50

As promised, here is the update to Shane and Shae watching all of the "Add to Heart" Series that Walmart produced. Learn why we think it may have been a flop rather than a raging success! Don’t forget to like, subscribe, and share. Episodes will now be published every Thursday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://har…

1
How to start Video advertising: a book review of "Video Marketing" by John Mowat 13:47

12M ago13:47

13:47

Shane and Kaitlin talk about the book "Video Marketing" by John Mowat. They talk about the 7 things you always have to ask when you are going into video marketing. Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (Website) https:…

1
Your ad is just a sketch 13:48

1y ago13:48

13:48

Listen as Shane interviews our guest star, Natalie Madsen, who was part of the original Studio C. They talk about how to punch up a script and how to hone in on a skill in writing. Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home…

1
Walmart has entered the TV show chatroom 15:07

1y ago15:07

15:07

Join us as we talk about Walmart's new show "Add to Heart", a look at Blackfriday this year, and hear Shae describe what a "Nepo Baby" is. Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (Website) https://www.instagram.com/harmo…

1
How to make a "sticky brand" - what you need to know from the book Made to Stick 16:46

1y ago16:46

16:46

Listen as Shane and Zach talk about Made To Stick by Dan and Chip Heath. They talk through important points in the book such as the SUCCES acronym and why the Got Milk Campaign did really well. Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrot…

1
Personable brands are trustworthy brands 16:13

1y ago16:13

16:13

Today Shane sits down with Lisa Valentine Clark as they talk about her creative process, generational differences, and how to be personable with your audience. Check out our Black Friday deal at Harmon Brothers University - get Make Your Ads Funny course for only $30. That’s over $250 off and it’s the only sale we run all year—so go to Hbros.co/bfc…

1
Tips-a-Galore! How To Get Great Product Shots 15:38

1y ago15:38

15:38

Learn from Shane and Jake as they talk about the best tips for getting good product shots. Tips we have learned during our many years of advertising Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (Website) https://www.instagram…

1
Your Missing Marketing Ingredient Is Pumpkin Spice 15:08

1y ago15:08

15:08

In today’s episode, we get goofy. How do you replicate the Kansas Chief’s sales increase without dating Taylor Swift? You’re about to find out.Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (Website) https://www.instagram.com/h…

1
The Evolution Of A Joke 11:58

1y ago11:58

11:58

Kellen talks about the evolution of his most popular joke, how good movies can become great and why comedians are a great resource for your script writing. Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (Website) https://www.in…

1
Why you should hire a comedian - Pt. 1 12:20

1y ago12:20

12:20

Today we sit down with Kellen Erskin, the first part in a two part series! They discuss how feedback works in comedy, and what makes a memorable ad. Check out Kellen's podcast The Book Pile Be sure to tune in to next week's podcast where we play part 2! Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll …

1
Your Mom Hates Our Podcast 15:57

1y ago15:57

15:57

Brett and Shane talk about the book, "The Mom Test." and go over how to know what feedback is good for your product or service and what feedback is just something that makes you feel good. Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.…

1
Light and Sound tips anyone can afford 14:11

1y ago14:11

14:11

Whether you are a startup, or a well established brand, we have some quick sound and lighting tips that could help your production on any budget level. Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (Website) https://www.instag…

1
The wrong and the right way of making a TikTok ad. 16:00

1y ago16:00

16:00

This week for Marketing Headlines, we talk about Snoop Doggs new commercial with Grubhub, Renee Rapps ad with Sweetgreens, and a videogame Colonal Sanders! Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (Website) https://www.in…

1
You Might Feel Stupid: Say Your Idea Anyway 16:02

1y ago16:02

16:02

In today’s episode of Raising Unicorns, we break down How To Get Ideas by Jack Foster so you don’t have to read it. Find out the perfect number of people to brainstorm, why the boss shouldn’t always be there, and how to stop feeling stupid. Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on th…

1
Influencer Marketing: A brief comprehensive guide. 14:53

1y ago14:53

14:53

On this week's episode we talk with Daniel Spencer or otherwise known as DanBanBam, about influencer marketing strategies and a small guide on how much it would cost to make a small commercial. Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Harmon Brothers: https://harmonbroth…

1
How Harmon Brothers Joined The Short Form Ads Game 16:56

1+ y ago16:56

16:56

In today's episode, learn how Jonny Vance and Shane Rickard discovered the Easy Ads That Sell (EATS) style ads when they were working with one of our favorite clients, Lume. Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (Websi…

1
Should You Make Fun Of Yourself? 16:10

1+ y ago16:10

16:10

Listen as Shane and Shae cover some marketing headlines within the past month. They cover topics such as Salena Gomez' marketing style, Hungry Howies releasing a secret pizza menu, and discuss why on earth Disney released The Haunted Mansion in July! Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see…

1
The Early Bird Gets The Black Friday Sales 16:11

1+ y ago16:11

16:11

Harmon Brother's own Brett Crockett talks about Black Friday and why you should spend time TODAY focusing on your Black Friday sale without allowing your brand to faulter. Learn as he talks about bundles, landing pages, and payment options in preparation for your Black Friday sale. Don't forget to download our Black Friday Checklist at HarmonBrothe…

1
Don’t Follow Marketing Trends—Create Them 15:30

1+ y ago15:30

15:30

In today’s episode, if you copy what other successful companies do, you won’t stand out. Learn how to break through the noise with original content as we review the marketing book, Purple Cow.Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Harmon Brothers: https://harmonbrother…

1
Marketing Gold From A Comedy Writer’s Mind 14:59

1+ y ago14:59

14:59

In today’s episode, soak up the marketing genius of a professional comedian, writer, and actress. Her name is Kelly Vrooman and she’s helped create ads for Chatbooks, Zero Rez, Sashbag, and so much more.Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Harmon Brothers: https://ha…

1
A.I. Isn’t perfect—but it will save you time and money 15:10

1+ y ago15:10

15:10

Let’s get into the trenches of artificial intelligence in the video ad creation. If you’re making your own internal marketing videos, learn all the tricks to save yourself time, money, and fix your mistakes.You can find links to reach the Harmon Brothers below.If Harmon Brothers grabbed your interest, make sure to check out our website at harmonbro…

1
Pixar: We’re Not Mad At Your Marketing, We’re Just Disappointed 13:47

1+ y ago13:47

13:47

We’re back, baby, just in time to geek out on big headlines like Twitter’s revenue stream, new advertising space on baseballers big, buff, biceps—and no matter how much we love Pixar— the marketing mistake they made that might have cost them millions.You can find links to reach the Harmon Brothers below.If Harmon Brothers grabbed your interest, mak…

1
Season Break Announcement 0:30

1+ y ago0:30

0:30

Hey Everyone! Surprise! Last week you reached the season’s 50th episode of Raising Unicorns—that’s 50 episodes where we’ve dropped more marketing gems than a unicorn on laxatives, and it’s time to give those marketing bowels a short break. But don’t fret, because the good news is—we’re whipping up a new season that will keep you laughing free and e…

1
Better Account Structure Equals Better Results 12:18

1+ y ago12:18

12:18

In this episode, we dive into the world of ad account optimization and organization. We talk with Tom Broschinsky, one of our ad buyers, who shares invaluable insights on the importance of a quality account structure and keeping it simple. Discover how a well-structured account can enhance targeting, provide a clear overview of your campaigns, and …

1
No Comments is No Bueno 12:32

1+ y ago12:32

12:32

Hear Brett talk about in this shorter episode tips and tricks for dealing with comments on a video ad release! Make sure to comment whether you like the new format or not!! HarmonBrothers.comAv Harmon Brothers

1
The Old School Approach To Attribution Might Be What You Need 29:08

1+ y ago29:08

29:08

In today’s episode, it’s true, iOS 14.5 privacy changes left adbuyers feeling like it was the dark ages. But data driven decisions are still possible, you just have to work a little harder. Here’s how our top notch adbuyer uses different metrics to test different marketing strategies.Don’t forget to like, subscribe, and share. Episodes published ev…

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