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Enrollment Growth University is a professional development podcast for higher education leaders looking to grow enrollment at their college or university. Each episode features an interview with a leader in higher education, discussing enrollment growth strategies that are working at their institution, through topics such as: enrollment marketing, adult student recruitment, enrollment management, online learning, student retention, data intelligence, online course development, financial aid, ...
 
Welcome to The Enrollment Management Association's podcast series, "The Enrollment Spectrum." In each episode, hosts Peter Baron and Hans Mundahl will explore the central tenets of enrollment management strategy, focusing on the components embodying the spectrum. Join us as we unpack and explore what the strategy of enrollment management means for K-12 independent and private schools and their communities.
 
Enrollment Edge, a podcast hosted by enrollmentFUEL's Vice President of Client Services, Jay Fedje, serves as a helpful resource for enrollment management practitioners, higher education marketers, and graduate and adult recruitment professionals. On Enrollment Edge, you will hear from professionals and practitioners in the trenches with you. Twice a month, we’ll be talking to guests who can help you lead your teams, impact retention, gain new perspectives on enrollment, and succeed in your ...
 
Enrollment Management Round Table Podcast with Gregg Meiklejohn & Shane Sparks, co-founders of Enrollment Resources. Stay on top of the latest trends in Admissions and Marketing for Career Education with insights from the world's leading EDU marketing company and special guest panelists. Questions or comments? Email podcast@enrollmentresources.com
 
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show series
 
In the coming years, it will be imperative that colleges become proficient at not just recruiting students, but also retaining them until completion of their desired degree. Savvy enrollment managers are looking ahead at the shrinking number of high school graduates, often called the demographic cliff, and are making strategic plans to ensure their…
 
Please join us for a conversation with Risa Engel. Risa is the Chief Marketing Officer at Finalsite where she leads the talented team responsible for worldwide marketing. She joined Finalsite in 2019 with a background in education, finance, and tech marketing communications. Most recently at Stuart Country Day School in Princeton, NJ, Risa transfor…
 
Over the past half decade, the United States has increasingly shown the world that international students may have a difficult time enrolling in a US college or university. From increased Federal regulations, eroding international diplomatic relations, elevated social/cultural tensions, an increase in an isolationist narrative, and the ongoing glob…
 
Dr. Emily Levine, Associate Professor of Education and (by courtesy) History at Stanford University joined the podcast to talk about her new book, Allies and Rivals: German-American Exchange and the Rise of the Modern Research University , and lessons we can learn today from past evolution of the academic social contract.…
 
Dr. Jerry Lucido, Professor and Executive Director at the Center for Enrollment Research Policy and Practice at the University of Southern California joined the podcast to talk about the potential false hope created by this year’s mass move to test-optional admissions policies.Av Eric Olsen: AVP of Marketing at Helix Education
 
Dr. Benjamin Selznick, Assistant Professor at James Madison University, joined the podcast to discuss why transferring may be a feature, not a bug, and why employers may be significantly undervaluing transfer students’ innovation capabilities.Av Eric Olsen: AVP of Marketing at Helix Education
 
Enrollment leaders are charged, first and foremost, with bringing in the new incoming student class. Many also add retention services to their responsibility. But few are given the task of managing the student journey from prospect to alumni like our two guests, Mr. Joe Montgomery and Dr. Juan Alexander. In this two-part series we will discuss the …
 
Enrollment leaders are charged, first and foremost, with bringing in the new incoming student class. Many also add retention services to their responsibility. But few are given the task of managing the student journey from prospect to alumni like our two guests, Mr. Joe Montgomery and Dr. Juan Alexander. In this two-part series we will discuss the …
 
Dr. Amanda Irvin, Senior Dir. of Faculty Programs and Services at Columbia University’s Center for Teaching and Learning joined the podcast to discuss their student research from their past year of emergency remote instruction, and how to design more equitable engagement in our online classrooms.Av Eric Olsen: AVP of Marketing at Helix Education
 
Please join us for a conversation with Dr. Mary Halpin Carter and Tom Olverson. Mary is the head of school at the Derryfield School in Manchester, NH where she has been for eight years. Prior to her appointment to head of school she was a teacher, director of admission, and assistant head for faculty and academic programs, in addition to other role…
 
One constant need that most enrollment managers face every recruitment cycle is building a quality pool of prospective student leads. As the availability of profiled prospect names on test-based lists are becoming less reliable, colleges are forced to be more creative in their search for qualified prospective student names. Which is why influencer …
 
Dr. Andrew Crain, Director of Experiential Professional Development at The University of Georgia Graduate School joined the podcast to discuss the student effects of the past year’s internship interruption and how higher ed can facilitate a strong and safe return of our workforce development partnerships this fall.…
 
Dr. Nathan Grawe, Author and Professor of Economics at Carleton College joined the podcast to talk about his new book, The Agile College, and the enrollment growth strategies higher ed needs to consider to successfully navigate the new demographic changes that are coming.Av Eric Olsen: AVP of Marketing at Helix Education
 
For colleges and universities Athletic Recruiting is often viewed as the solution to various challenges - gender balance, increasing revenue, brand development, increasing enrollment to name just a few. However, balancing those solutions with the issues that often come with athletics can be daunting and persistent. Out of control discounting throug…
 
Joseph Fuller, Professor of Management Practice at Harvard Business School, joined the podcast to talk about the “Middle Skills” jobs employers have a consistently difficult time filling, and higher ed’s opportunity to serve and credential this critical market.Av Eric Olsen: AVP of Marketing at Helix Education
 
Dr. Peter Smith, Professor of Innovative Practices in Higher Education and Sr. Advisor to the President at University of Maryland Global Campus, joined the podcast to discuss The Presidents Forum’s Learners First Framework and what will be necessary to expedite its acceptance across higher ed.Av Eric Olsen: AVP of Marketing at Helix Education
 
Please join us for a conversation with Brandi Eppolito. Brandi is the Vice President of Marketing at SchoolAdmin, which is now a part of FinalSite, providing admission and enrollment solutions to independent schools. Prior to joining SchoolAdmin, Brandi was involved with marketing and content development for several for-profit organizations in Texa…
 
In the first of our Digital Marketing Series, Jay talks to Zosya Popik, a digital marketing expert and consultant to Fortune 500 companies. We discuss the use of digital marketing tactics, how digital is continually changing, the digital eco-system that colleges have to pay attention to, and how colleges must be brand-authentic and channel-appropri…
 
Mark Schneider, Director of the Institute of Education Sciences (IES) joined the podcast to discuss the $1 million purse for entrants able to prove the outcomes “promise” of AI and machine learning, and his hopes for what this prize may help spur for educational research culture as a whole.Av Eric Olsen: AVP of Marketing at Helix Education
 
Join us for a conversation with Ann Snyder and Jennifer Hillen. Ann is the Director of Independent and International Schools at The Council for Advancement and Support of Education. Prior to joining CASE, she was the Director of Enrollment and External Affairs at Stuart Hall School. Prior to Stuart Hall, she was in corporate marketing. Jennifer is …
 
Across industries, hiring great people is the goal of managers. Yet, finding the right people to hire isn't easy. Hiring often comes down to who we "like" instead of who best fits the role. We talk with David Quick, Founder and Consultant of Helping Bulls Thrive, an agency that helps organizations make the right hiring decisions and keep those "rig…
 
Join us for a conversation with Jeff Selingo. Jeff has written about higher education for two decades. He is the author of two New York Times bestsellers, a contributor to The Atlantic and the Washington Post, and a special advisor at Arizona State University. Jeff has been a keynote speaker at our annual conference and has been on the show twice b…
 
Dr. Anne-Marie Núñez, Professor of Educational Studies at The Ohio State University, joined the podcast to talk about the ethical questions our society asks STEM technologists to determine for us today, and whether or not they have the global citizenship awareness to answer them well.Av Eric Olsen: AVP of Marketing at Helix Education
 
Eric Gibbs, President at Ouriginal, joined the podcast to talk about how higher ed can navigate the academic integrity issues that have always been with us but which have found new form during last year’s massive migration to online education.Av Eric Olsen: AVP of Marketing at Helix Education
 
Please join s for a conversation with Chuck English. Chuck is the driving force behind English Marketing Works where he has successfully worked with dozens of schools, helping them achieve strategic goals through effective branding, messaging, marketing, and creative initiatives. Chuck has written numerous e-books, reports, and journal articles on …
 
Alison Zeringue, Director of Account Management at Search Influence, joined the podcast to discuss the broader trends we’ve been seeing from both tech companies and advertising platforms towards both user and data privacy, and how higher ed marketing teams need to respond to Apple’s iOS 14.5 update.Av Eric Olsen: AVP of Marketing at Helix Education
 
Enrollment Managers have to be skilled in so many areas—data analysis, technology, marketing strategy, staff development, and predicting the future. One skillset that is often overlooked, but is so important to an enrollment manager's success is the ability to Build Institutional Buy-In. We'll talk with Dr. Chris Romano, an enrollment veteran of 14…
 
Community colleges have traditionally focused resources to support student success and completion by providing services and delivery models that are responsive to the needs of their student body. As universities look to the future of their delivery design, community colleges can provide best practice and strategic models that could be adaptable to …
 
Susanna Mayo has spent the past 15 years of her career dabbling in almost every aspect of admission at Capital University. She found her passion for building Capital's CRM when she started her current role as Director of Admissions Operations and Technology. In her own words, Susanna has served as an IT adjunct within her own university as well as …
 
Julia Freeland Fisher, Author & Director of Education at the Clayton Christensen Institute, joined the podcast to talk about the future of the well-networked university and the best ways for advancement teams to engage with their alumni.Av Eric Olsen: AVP of Marketing at Helix Education
 
Amy Glynn, Vice President of Student Financial Success at CampusLogic joined the podcast to discuss new research on the financial reasons students are actually dropping out of college, and how we can create award letters that make sure we’re communicating our financial offer as clearly as possible.Av Eric Olsen: AVP of Marketing at Helix Education
 
Join us for a conversation with John Gulla and Grant Lichtman. John is the Executive Director of the Edward E. Ford Foundation which seeks to improve secondary education by supporting U.S. independent schools and encouraging promising practices. Grant is an internationally recognized thought leader on the transformation of K-12 education. He works …
 
Trust in higher education, trust in the systems, trust in the value of degree outcomes and trust in the return on the investment in a college degree is in question. Consequently, a pandemic and a beleaguered economy have accelerated these concerns. David Horsager is an author and speaker on the subject of the importance of building and maintaining …
 
We asked our 2020 podcast guests to send us a short voicemail with their predictions for 2021 and the response was overwhelming! In fact, we have so much content we're doing a two-part episode on predictions for 2021. In this episode, you'll hear from Susan Emery, Suzanne Walker Buck, Nicole Oakes, Tim Fish, Kelly Page, and David Willows. What are …
 
“The Fundamentals Of Creating Great Ads And Landing Pages” with Shane Sparks, Co-Founder, and Katie-Ellen Humphries, Content Director, was recorded at our 2020 Enrollment Builder Best-Practice Virtual Conference. Contact Enrollment Resources today to learn how your school can increase student enrollment and revenue without spending more on marketin…
 
Trust in higher education, trust in the systems, trust in the value of degree outcomes and trust in the return on the investment in a college degree is in question. Consequently, a pandemic and a beleaguered economy have accelerated these concerns. David Horsager is an author and speaker on the subject of the importance of building and maintaining …
 
“Recent Changes In The Paid Search Environment And How They Can Affect Your School” with Tammy Miles, Director of Paid Search Marketing, and Chris Cunningham, Conversion Leader, was recorded at our 2020 Enrollment Builder Best-Practice Virtual Conference. Contact Enrollment Resources today to learn how your school can increase student enrollment an…
 
Lesley Nichols, Executive Director of Professional Studies at Emerson College, returned to the show to talk about both the student and administrative friction removed from moving to a self-service enrollment platform for their continuing education programs.Av Eric Olsen: AVP of Marketing at Helix Education
 
"How To Split Test Tiny Website And Landing Page Elements To Gain More Organic Inquiries" with Shane Sparks, Co-Founder, and Sasha Tiede, Front-End Developer and Conversion Rate Optimization Analyst, was recorded at our 2020 Enrollment Builder Best-Practice Virtual Conference. Contact Enrollment Resources today to learn how your school can increase…
 
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