Beste Forward Launch podcaster (2024)

1
S2E2: Building Collaboration Between Sales, Marketing, and Customer Success ft. Mark Osborne, founder of Modern Revenue Strategies 43:48

1d ago43:48

43:48

SUBSCRIBE TO THE MINDFUL B2B MARKETING NEWSLETTER In this episode, Mark Osborne emphasizes scalable relationships in marketing, stressing efficient systems for growth. He offers B2B marketers guidance on KPIs and revenue optimization. Chapters 0:31 Introduction 4:04 The Power of Systems 14:10 Improving Systems Through Meetings 25:19 Implementing an…

1
S2E1: How to Create a Healthy, High-Performance Marketing Team ft. Jeff Zelaya, VP of Demand Gen at Hite Digital 39:36

16d ago39:36

39:36

SUBSCRIBE TO THE EMAIL NEWSLETTER Chapters 0:31 Introduction to High Performance Marketing Team 0:56 Importance of Mindfulness in Marketing 1:43 Jeff's Journey into Marketing 3:48 Impactful Campaigns for Business Growth 5:09 Unbreakable Program Implementation 8:25 Development of Unbreakable Training Program 10:24 Creation of Unbreakable One-Day Pro…

1
Season 2 Trailer: Mindful B2B Marketing | Formerly: Forward Launch Your SaaS 6:32

17d ago6:32

6:32

SIGN UP FOR THE NEWSLETTER AT forwardlaunchdigital.com/podcast Suggest a guest by emailing podcast [at ] forwardlaunchdigital.com -- In this rebranded premiere of "Mindful B2B Marketing," host Keirra Woodard embarks on a transformative journey for season two, evolving from the previous focus of "Forward Launch Your SaaS" to a pioneering exploration…

1
The Power of Persistence in Building Partnerships -- Ayush Singhvi, Founder / CEO of Byldd 23:09

1y ago23:09

23:09

GUEST BIO Ayush is the founder and CEO of Byldd. They’re trying to democratize software entrepreneurship by making it easier (and less capital-intensive) for non-technical founders to start software businesses. Our approach is to build very focused revenue-generating MVPs for bootstrapping founders. We define an MVP as the least complex product you…

1
Harnessing the Power of Storytelling for B2B SaaS Marketing: Insights from Steve Hoffman of Founder's Space 43:01

1y ago43:01

43:01

We all know the importance of engaging our audience and standing out in a crowded marketplace. One often overlooked strategy to achieve this is through the power of storytelling. Keirra recently invited Steve Hoffman, CEO of Founder's Space, to the podcast to discuss how SaaS companies can leverage storytelling to strengthen their marketing strateg…

1
How to Leverage Video Marketing for Massive Revenue Growth -- WebinarJam and Kartra CEO, Sarah Jenkins 25:36

1y ago25:36

25:36

Disclaimer: This post was created using AI which utilized an interview transcript as a source. Keirra reviewed it for accuracy. In today's fast-paced digital landscape, it's essential for businesses, especially B2B SaaS companies, to adapt and implement innovative marketing strategies. One such strategy that has proven to be extremely effective is …

1
Unleashing the Power of Partnership Marketing -- Renee Bigelow, Consultant and Fractional CMO 29:26

1y ago29:26

29:26

Disclaimer: The following post was created using AI which used an interview transcript as a source. In today's fast-paced and competitive business environment, companies are always looking for innovative ways to expand their reach and generate more leads. One such method gaining momentum is partnership marketing. To better understand this powerful …

1
How to Run Experiments and Track High-Level Impact -- Reditus founder, Joran Hofman 27:02

1y ago27:02

27:02

GUEST BIO Joran Hofman started his career in SaaS sales before moving into customer success. He became the Head of Customer Success at Leadfeeder, managing a team of 25 people. As an affiliate of around 80 SaaS tools, he noticed many issues with the current tools, hence he started his own affiliate management tool for B2B SaaS companies, Reditus. M…

1
The Power of Cross-Collaboration Between Sales and Marketing -- Tara Pawlak, Head of Marketing at GetAccept 23:51

1y ago23:51

23:51

GUEST BIO Tara is the Head of Marketing at GetAccept, and previously was the Director of Demand Generation & Customer Marketing, Community Brands At Community Brands, Tara was part of the management team propelling the business from 10M ARR to 32M ARR and built up their marketing department from 2 to 33 people during that time. MAIN INSIGHT The key…

1
How to Create Micro Tools to Engage Your Audience -- BlockSurvey Co-founder, Wilson Bright 31:45

1y ago31:45

31:45

GUEST BIO Wilson Bright is the co-founder of BlockSurvey, and he has been building Web 3 projects for the last 3 years. BlockSurvey is one of the fastest-growing data collection platforms in the privacy ecosystem today, with over 10,000 registrations from individuals and organizations. Wilson is responsible for the product, growth, and marketing st…

1
How to Find Product-Market-Fit by Conducting User Interviews -- Gregor Maric, CEO of Parallel Office 31:22

1y ago31:22

31:22

GUEST BIO Gregor is the CEO of Parallel Office, an International metaverse startup that combines AI, Blockchain, and VR to create a virtual office that is more immersive, productive, and inclusive. He is a mentor for New Chip and Impact hub, coaching web3 companies on go-to-market, equity fundraising, token sale, value proposition, and growth hacki…

1
How to Improve your Business and Leadership Skills with the Power of Authenticity -- Jeremy Redman, Founder/CEO of TaskMagic 31:35

1y ago31:35

31:35

GUEST BIO From a trailer park to Sunset Blvd, Jeremy has founded three six-figure and one seven-figure no-code SaaS companies from nothing. While raising seven figures in venture capital for his latest venture, TaskMagic, an easy-to-use automation software, he has grown its revenue by 60% month-over-month, hitting $1 million. Jeremy is also a contr…

1
How to Build a Customer-Centric Culture -- Book Like a Boss Founder, Nachum Kligman 25:10

1y ago25:10

25:10

GUEST BIO Nachum Kligman has over 25 years of experience in pioneering business ideas, developing patented technology, and working in video commerce and interoperable messaging. He is currently focused on Book like a Boss, an all-inclusive platform with over 60,000 users that supports entrepreneurs in over 100 countries. Kligman resides in Bet Shem…

1
How to Think Outside the Box and Stand Out in Event Marketing -- PowerHub Founder/CEO, Etienne Lecompte 32:23

1y ago32:23

32:23

GUEST BIO Etienne Lecompte is the Founder and CEO at PowerHub. He's also an angel investor and the host of the Renewables:Unscripted Podcast. He helped build PowerHub from his spare bedroom into a respected software company in renewables, leading to the acquisition of the company in 2019. MAIN INSIGHT Don't ask for forgiveness, ask for permission. …

1
How to create engaging content that sounds authentic -- TrackMage Founder, Irina Poddubnaia 28:26

1y ago28:26

28:26

GUEST BIO Irina Poddubnaia is the founder of TrackMage, a SAAS company that simplifies the work of eCommerce business owners by automating the order tracking process. Prior to founding TrackMage, Irina ran a fulfillment center in China for 2.5 years without speaking Chinese. She launched TrackMage entirely remotely without external funding and has …

1
How to Identify Your Best Customers -- Duda Co-founder/CEO, Itai Sadan 32:56

1y ago32:56

32:56

GUEST BIO Itai Sadan is the Co-Founder and CEO of Duda, the leading web design platform for web professionals, agencies, and SaaS platforms that serve SMBs. With more than $100 million in funding, Duda has over 18,000 customers worldwide and hosts over a million active websites. Itai has been featured in several publications, including Forbes, Tech…

1
The Importance of Industry Insights & User Feedback -- Collabwriting Founder/CEO, Sandra Iđoški 22:18

1y ago22:18

22:18

GUEST BIO Sandra Iđoški is the CEO of Collabwriting, a startup whose main purpose is to help content marketers and creators create better content. We do this by simplifying two key things - research and teamwork around it. Sandra previously worked as a CCO at Teodesk, an innovative IT company that aims to resolve business inefficiency within the Te…

1
Studying User Engagement: The Key to Long-Term Success for Early-Stage Startups -- Badger Maps Founder/CEO, Steve Benson 29:04

1y ago29:04

29:04

GUEST BIO Steve Benson is CEO and founder of Badger Maps, the #1 App in the App Store for outside and field salespeople. Steve is also CEO of Badger Sales University. After receiving his MBA from Stanford, Steve joined Google, where he became Google Enterprise's Top Sales Executive globally in 2009. MAIN INSIGHT Focus your time and energy on revenu…

1
How to Streamline Data Capture for Better Sales Reporting -- Auditoria VP of Marketing, Nick Ezzo 30:48

1y ago30:48

30:48

GUEST BIO Nick Ezzo is the head of corporate marketing and demand generation at Auditoria, with over 20 years of experience in technology marketing. Prior to joining Auditoria, he provided digital marketing and demand generation leadership at Sage Intacct, Host Analytics, and Equilar. Nick has also held marketing, business development, and consulti…

1
How to Find and Hire Top Talent -- Webzoly and Testlify Co-founder/CEO Pratik Thakker 27:32

1y ago27:32

27:32

GUEST BIO Pratik Thakker is an Indian-born digital and tech entrepreneur based in Israel. He is known as Israel’s tech ambassador to India and has a strong social media presence with over 180K followers and 200+ million views. Pratik is the Founder and CEO of Webzoly, a company that helps global businesses hire remote talent. Additionally, he is a …

1
How to craft the perfect pitch that differentiates your brand -- SplitSpot Co-founder Ernesto Gaxha 23:56

1y ago23:56

23:56

GUEST BIO Ernesto Gaxha is a co-founder of SplitSpot, an innovative rental platform that has served thousands of residents in several cities in the US. He is a Harvard/MIT grad who started his career as an institutional investor before entering the world of startups. MAIN INSIGHT Craft an initial pitch that differentiates your brand within the firs…

1
How to leverage customer feedback to build the right product - Adam Tank, CCO at Transcend 43:58

1y ago43:58

43:58

GUEST BIO Adam Tank is a seasoned professional with over 10 years of experience in the water industry, specializing in innovation, software, and business development. In his current role as Chief Customer Officer at Transcend, Adam is responsible for the success of the clients and marketing initiatives related to the Transcend Design Generator and …

1
How to Engineer Viral B2B Product Growth -- Serenity CEO Katherine Wells 33:34

1y ago33:34

33:34

GUEST BIO Katherine Wells is the CEO and founder of Serenity, a network that allows aging service providers, older adults and their loved ones to care together. She created the company out of her direct experience of silos in senior care. Katherine's own experience of caring for her aging parents, who were not expecting to need care, inspired her t…

1
Unifying Your Brand Identity -- Pixel True CEO Graham Sawrey 32:09

1y ago32:09

32:09

GUEST BIO Graham Sawrey is the CEO of Pixel True, a design agency that works with SaaS companies. Graham has a background in managing companies in various industries such as content marketing, affiliate marketing, design, animation, copywriting, and Web3 software. He got into building businesses because of his interest in the online marketplace and…

1
How to Create Authenticity in Personal Branding -- ShopX Chief Growth Officer Eric McHugh 30:09

1y ago30:09

30:09

GUEST BIO Eric McHugh is the Chief Growth Officer and co-founder of ShopX, a Web3 eCommerce platform that utilizes ENFTs to create a new revenue channel for eCommerce brands without diluting their brand value. Eric previously worked at Snap as a bankruptcy consultant and helped found a social commerce platform. He was drawn to the world of cryptocu…

1
Bridging the Gap between Marketing and Customer Experience in B2B SaaS -- Enovis Founder & CEO Franck Juvin-Acker 29:51

1y ago29:51

29:51

GUEST BIO Franck Juvin-Acker is an expert in enhancing sensory experiences for brands to create a deeper connection with consumers. With a background in the sports and tech industries, having worked for renowned companies such as Salomon, Nixon, and Adidas, as well as collaborating with Star Wars and Google, Franck has a wealth of experience in cre…

1
How to see big results quickly from marketing campaigns by using quick tests -- GoReminders Founder/CEO, Jonathan Zacks 21:03

1y ago21:03

21:03

GUEST BIO Jonathan Zacks is on a mission to decimate no-show appointments. After running an appointment-based business for a decade, he co-founded GoReminders, which increases business revenue and cuts wasted staff time with automated appointment reminders and online booking. Jonathan runs Growth & Marketing for GoReminders and loves helping small …

1
How to present your product so customers care -- Michael Sheeley, Founder of Nurse 1-1 28:17

1y ago28:17

28:17

GUEST BIO Michael’s mission to connect health-concerned consumers to nurses in their own communities is based on personal experience he and his wife had when their daughter was born with a congenital heart defect. “Texting with our friend Kim, who happened to be a pediatric nurse practitioner, helped us get through the scary and confusing healthcar…

1
How to conduct valuable user feedback interviews -- Ben Dooley, Founder/CEO of Untabit 24:15

1y ago24:15

24:15

GUEST BIO Ben Dooley is the founder of Untabit, a cutting-edge content creation platform that automates the research process for marketers and sales teams. With over a decade of experience in the industry, Ben has a proven track record of success, having sold over $100 million worth of software throughout his career. He is deeply passionate about b…

1
How to Leverage Partnerships with Industry Associations -- Ram Sudireddy, Founder of Bento 29:10

1y ago29:10

29:10

GUEST BIO Ram is a serial entrepreneur and expert in technology, marketing and sales with nearly 30 years of experience. He founded Bento to revolutionize the dental insurance system and provide affordable oral care for all Americans. He has also successfully built and sold multiple startups, including Cimaron, CHiL Semiconductor, and Sanovi. Ram h…

1
How to Create a Customer-Intent-Focused Content Strategy -- Charles Brecque, Founder and CEO of Legislate 23:13

1y ago23:13

23:13

GUEST BIO Charles Brecque is the founder and CEO of Legislate, a legal tech company that makes it easy for non-lawyers to create and manage lawyer-approved contracts. The company has focused heavily on simplifying legalese and helping businesses create robust contracts without a legal budget. Recently, Legislate crossed 100 paying customers and is …

1
How to Accelerate Growth with the Help of Mentors -- Patric Shannon, Founder and CEO at LeadSnap 36:39

1y ago36:39

36:39

TIMESTAMPS 00:00 – How LeadSnap started 03:38 – Trajectory of LeadSnap 07:03 – What LeadSnap is looking for currently 08:43 – Experts to help with growth 11:02 – Finding the mentor that is the right fit 15:41 – Before and after having a mentor 18:18 – Coaches that are worth it 20:24 – Defining deliverables 23:48 – How to find feedback from mentors …

1
How to plan video content and use it in your marketing strategy -- Pedro Góes, CEO at InEvent 31:40

1y ago31:40

31:40

TIMESTAMPS 06:33 - Why video is the channel to focus on now 08:30 - How to plan video content 10:40 - Where and how to use your video in your marketing strategy 16:10 - How video content helps InEvent 22:30 - Who should be the face of the video 24:30 - How to optimize your videos GUEST BACKGROUND Pedro Góes is the CEO of InEvent, a Y Combinator ven…

1
How Aligning People, Process, and Performance Can Help You Achieve Your Goals -- Pius Chan, Head of Growth at Lumen5 43:25

1+ y ago43:25

43:25

TIMESTAMPS 01:27 - People, process, and performance 06:42 - Keeping your team focused 12:00 - Communicating with your team 16:00 - Aligning the business in terms of product, sales, customer, and marketing 21:20 - Team Meetings 23:00 - Steps on focusing and aligning your team 33:04 - Why is it important to be aligned at the leadership level 38:50 - …

1
Announcement: Changes Coming to Forward Launch Your SaaS 5:34

1+ y ago5:34

5:34

Sign up for the newsletter at forwardlaunchyoursaas.com Hello and welcome to Forward Launch Your SaaS, the show where we interview B2B SaaS founders and marketing executives about their campaigns and the biggest pieces of wisdom they have to share with other founders and marketers. I'm excited to announce some upcoming changes to the show that I be…

1
How trusting yourself and your team fuels company growth -- Kate Bradley Chernis, Co-Founder and CEO LatelyAI 41:20

1+ y ago41:20

41:20

TIMESTAMPS 03:00 - Why Kate’s Dad told her that she couldn’t work for other people anymore 08:56 - The Art Of The Start by Guy Kawasaki 11:20 - Her first angel investors 12:50 - Walmart project that helps them to reach 130% ROI 15:30 - The power of voice and copy 18:00 - How Lately can help you get more out of your content 24:00 - The mindset that …

1
How to Increase Sales by Instantly Responding to Leads -- Zeze Peters, Founder and CEO at Beam.city 36:48

1+ y ago36:48

36:48

TIMESTAMPS (04:15) Instantaneous lead alert and lead responses (09:58) Lead cost and cost of acquisition (14:38) Have a script of ideas rather than a script of words (18:48) Knowing more about your customers (20:54) Creating ads that hook people (24:50) Competitors’ lead magnet systems (27:00) Customizing the language depending on the industry (28:…

1
How The 1-Hour Rule Can Help Your People Do Meaningful Work -- Nitesh Banta, CEO, and Co-Founder at B12 31:59

1+ y ago31:59

31:59

TIMESTAMPS (03:36) The 1-hour Rule (08:01) The Scale-up modes in startups (10:00) Implementing the 1-hour rule (14:55) Having a better perspective with everyone’s ideas (16:00) What you are excited about versus what the users might want (20:19) Launch fast and learn quickly (25:25) Have an action-oriented mindset (27:00) Put yourself in your buyer’…

1
How to Manage Marketing Channels Like A Stock Portfolio -- Emil Kristensen, CMO at Drip 33:50

1+ y ago33:50

33:50

TIMESTAMPS 03:57 - Thinking of marketing channels “Stock Portfolio” 07:10 - Validation process 14:53 - Crafting your marketing team 23:51 - Short and long-term bets in marketing 25:39 - The thing that most marketers fail to do GUEST BACKGROUND Emil Kristensen is currently the CMO of Drip - a marketing automation platform for eCommerce. Previously h…

1
How to get your team to deeply understand customers -- Clay Kramer, Head of Product at SEORadar 41:16

1+ y ago41:16

41:16

GUEST BACKGROUND Clay Kramer runs SEORadar; a SaaS company focused on helping marketers and SEO managers to have visibility over their website's changes that impact organic traffic. He has over 10 years of experience as a product manager, where he delivered results and more than doubled engagement and monetization. MAIN INSIGHT Understanding your c…

1
How to bring data insights into your culture -- Katie Johnson, Marketing Manager at Platypus 45:31

1+ y ago45:31

45:31

TIMESTAMPS 02:40 - Data makes content more exciting 13:16 - Breaking down data into content and actionable tasks 17:50 - The hardest part of creating content based on data 24:00 - Why the product and marketing team should work together, and what opportunity is being missed 26:30 - Data is not interesting to everyone 29:30 - How Platypus never runs …

1
How to create an integrated campaign strategy -- Nishchal Dua, Director of Marketing at Airmeet 35:31

1+ y ago35:31

35:31

TIMESTAMPS 00:57 - The most difficult science and how he got into marketing 08:18 - Evaluate works from a customer perspective 12:24 - Achieving an integrated marketing strategy 18:00 - How to get enough data efficiently 19:58 - How to make sure your teams are working in the same direction 25:38 - Using leading and lagging indicators in goal settin…

1
Keeping Your Customer At The Heart Of Your Marketing -- Hotjar VP of Marketing & Sales, Sharon Biggar 23:05

1+ y ago23:05

23:05

TIMESTAMPS 02:00 - Insights on growing the company 06:02 - Getting direct feedback from prospective customers 06:52 - Dealing with different marketing design ideas 11:00 - How to make marketing design work 12:14 - Minimum work needed to get you to your customers 16:01 - What companies should be doing before creating different platforms 16:38 - What…

1
How Understanding Your Customer Will Lead To The Success Of Your Product -- Nadia Milani, VP Marketing at Proposify 33:05

1+ y ago33:05

33:05

TIMESTAMPS 03:21 - Knowing what marketing campaign works 12:09 - Setting up your ideal customer profile 14:11 - Steps to implement a marketing campaign 18:49 - Tips to have a successful marketing campaign 20:45 - Collecting everyone’s point-of-view and aligning everyone on one vision 23:51 - How to get the best insights GUEST BACKGROUND Nadia is pa…

1
How to create a solid go-to-market strategy for exponential growth -- Niels Martin Brochner, Founder & CEO at Contractbook 27:29

1+ y ago27:29

27:29

TIMESTAMPS 03:10 - What is a “K Factor”, and why it gives Contractbook exponential growth 08:29 - Why Contractbook charge based on the automation they provide 09:20 - How Contractbook demonstrates value to their users 11:37 - Build trust and expose your user to the power of your platform 13:53 - How Covid helped their market and user to mature 16:3…

1
How Paid Marketing Can Be A Waste Of Money -- Alexander De Ridder, Co-Founder at INK 33:51

1+ y ago33:51

33:51

TIMESTAMPS 00:00 - Introduction 00:42 - How the company started 02:05 - Truth discovered is more powerful than truth revealed 04:02 - Earned Insight into being an SEO Expert 09:00 - Concept of Art of War in marketing campaign 13:40 - SEOs are different from writers 16:00 - How SEO can scale up traffic to your website 19:30 - Implementing Organic Co…

1
Why Sales and Marketing Should Be In Harmony for Early Stage Startups -- Michael Young, CEO at Photon Commerce 31:21

1+ y ago31:21

31:21

TIMESTAMPS 00:52 - Introduction of how he entered the start-up world 02:35 - How Photon Commerce Started 04:05 - Where is Language Monetizable? 10:38 - Difference between marketing and sales 12:09 - How do you find your market? 18:15 - Success in finding the right people/customers 19:37 - How do you know when to adapt your messaging based on the fe…

1
How to use different sources to augment data -- Kathryn Lye, Global Head Of Marketing at AppFollow 34:50

1+ y ago34:50

34:50

TIMESTAMPS 00:30 - How creativity and curiosity about human behaviours make Kathryn love marketing 01:10 - Why there is no silver bullet in marketing 04:35 - Kathryn's experience and why you need to be brave in testing data 07:15 - Why everyone is a marketer 10:35 - The power of story for marketers 14:25 - The moment when you can say “job done” as …

1
How refocusing on one marketing channel helps Encharge get from 0 to 4000 customers -- Kalo Yankulov, Growth Marketer and Co-founder at Encharge 41:53

1+ y ago41:53

41:53

TIMESTAMPS 03:01 - Why you should focus on one single growth channel 14:59 - How to choose a marketing channel as a bootstrapped startup 17:33 - Journey of a bootstrapped company from 0 to 4000 customers 22:34 - Understanding Google and SEO 33:53 - How to create a product for link building GUEST BACKGROUND Kalo is the co-founder of Encharge.io - a …

1
How to find an advisor to help you mitigate your blindspots and fast-track your learnings -- Bozena Pieniazek, Head of Marketing at Maze 31:51

1+ y ago31:51

31:51

MORE FROM MAZE Maze helps you create truly customer-centric products by empowering your entire product team to collect actionable insights anytime, anywhere.Learn more at maze.co GUEST BACKGROUND Bozena is the VP of Marketing at Maze and previously led Product Marketing at Typeform and TravelPerk. She enjoys the ups and downs of working at a high-g…

Podcaster verdt å lytte til

Forward Launch Podcaster

Podcaster verdt å lytte til

Hurtigreferanseguide