Beste Marketing Specialist podcaster (2024)

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Building High-End Client Relationships in Real Estate with Nicole Gary 38:29

2M ago38:29

38:29

In this episode, luxury real estate expert Nicole Gary and I dive into the current luxury market landscape in New York and Florida, sharing crucial strategies and mindsets that are driving success today. Whether you're just starting out or looking to sharpen your skills, this conversation is packed with actionable insights to elevate your real esta…

1
The Art of Business Growth: Understanding Before, During, and After Units 3:41

2M ago3:41

3:41

In this episode, Dean Jackson and I dive deep into the mechanics of successfully managing and expanding your real estate business, focusing on the before, during, and after phases of client engagement. We explore Dean's innovative methods for dissecting your business into three pivotal units and integrating the eight profit activators to optimize g…

1
Dominating YouTube with Ken Pozek 46:27

3M ago46:27

46:27

In this episode, Michael LaFido welcomes Ken Pozek for an insightful discussion on how to dominate YouTube as a real estate professional. They explore the significance of becoming a local expert through video content and offer actionable advice to elevate your online presence. Ken, a successful real estate agent who relocated from Michigan to Orlan…

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What’s Working Now: Elevating Your Luxury Real Estate Game with Tiffany LaRose 37:19

5M ago37:19

37:19

In this episode, Tiffany LaRose and I have an in-depth conversation about what's working now, from the importance of genuine relationships to breaking into the competitive luxury market, and we share invaluable insights that are sure to elevate your real estate game. Tiffany, the owner of the LaRose Kayla Group in Houston, Texas, impressed me with …

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Success in The Luxury Market: Essential Lessons from Top Agents 2:41

6M ago2:41

2:41

Are you curious about the secrets behind the success of top luxury agents in real estate? Wondering how they achieved their remarkable feats? If you're eager to uncover the key to their success, then you have to watch this insightful video. Discover the strategies, tactics, and mindset that set these agents apart and brought them to the top of the …

1
Announcing the Secrets of Top Luxury Agents Book! 34:15

6M ago34:15

34:15

We are thrilled to share some exciting news with you! The highly anticipated book, Secrets of Top Luxury Agents, has been officially released and is now available for purchase. This collaborative effort features insights and experiences from 26 contributors within the luxury real estate industry, including well-known names and industry leaders. Mic…

1
Auctioning Elegance: Where Unique Homes Meet Their Match 3:08

7M ago3:08

3:08

When you’re helping a client sell a luxury home, do you consider auctions? Recently, I was lucky enough to attend a prestigious luxury home auction event in New York, and it opened my eyes to the benefits of luxury auctions. Whether it's a multimillion-dollar estate in the Hamptons or a unique architectural marvel in Naperville, auctions are unlock…

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Exploring AREAA: Why Realtors Should Join with Hope Atuel 37:52

7M ago37:52

37:52

Happy Asian Pacific American Month! In this episode, we dive deep into the critical issue of housing affordability, particularly in high-priced markets, and discuss why agents should join AREAA. My guest, Hope Atuel, the executive director of the Asian Real Estate Association for Real Estate Agents (AREAA), sheds light on the challenges faced by th…

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Should You Consider Selling at a Luxury Home Auction? 3:09

7M ago3:09

3:09

What is a luxury home auction and when should your seller consider it? I recently attended a few luxury auctions, and they were great; however, they aren’t for everyone. Today, I’m breaking down why you might want to use an auction and sharing three circumstances when I think an auction house makes sense. First, if your seller wants certainty or th…

1
Catapulting Into Upper Price Points: Strategies for Increasing Your Average Sale Price with Kacie Anderson 35:06

7M ago35:06

35:06

In this episode, Kacie Anderson and I delve into the transformational effect of their high-value listing appointment one year later. We discuss the challenges, strategies, and successes that ultimately led to an impressive $5.7 million sale and the breaking of a neighborhood record by Kacie. Our conversations shed light on the crucial role of confi…

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Unlock Hidden Gems: The Power of Off-Market Properties 3:55

8M ago3:55

3:55

Are you ready to tap into whole new markets? Our latest video unveils the secrets to attracting buyers for off-market properties, offering a more exclusive route to sale. Learn from real-life success stories how to make your property an irresistible hidden gem. We'll guide you through leveraging your off-market listing to draw in the most serious b…

1
How to Get Cancelled and Expired Sellers Calling You & How to Position Yourself as the Hyperlocal Expert with Dustin Fox 38:04

8M ago38:04

38:04

Is there a secret sauce to getting canceled or expired sellers to call you? The answer is “yes,” and even better, Dustin Fox has some great ideas and systems to share. Dustin and I share some invaluable insights on attracting expired and canceled luxury sellers with groundbreaking marketing strategies. From using direct mail tactics to leveraging t…

1
Reverse Contingency 2:49

8M ago2:49

2:49

The real estate market is really tight right now. There aren’t a lot of luxury homes for sale, so if you have clients who are looking to downsize or move, they might have trouble finding a place they love. That’s where a reverse contingency strategy can help. Listen to learn more. Connect with Michael LaFido: YouTube: @MarketingLuxuryGroup TikTok: …

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Understanding NAHREP and Why Realtors Need to Join with Jason Rivero 29:05

9M ago29:05

29:05

Are you familiar with NAHREP? Are you a member? If not, you need to listen to this episode with Jason Rivero. Jason joins me on today’s episode for a thought-provoking discussion on NAHREP (National Association of Hispanic Real Estate Professionals). Jason serves as the Executive Director of NAHREP. Our conversation delves into the benefits of NAHR…

1
Unique Closing Gift Ideas 2:54

9M ago2:54

2:54

Dive into the world of unique and memorable closing gifts! We're unveiling the luxurious Lamborghini wine set, a gift that elevates the standard of client appreciation. From crystal glasses to sparkling gold wine, see how we made a client's closing unforgettable. Listen to hear more.Av Michael LaFido

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Architectural Trends 2024: Elevating Realtor Skills with Heidi Bolyard 31:13

9M ago31:13

31:13

In this episode, I chat with Heidi Bolyard, residential architect and creator of "Sold by Design," offering real estate agents practical tips on leveraging architecture trends for client value. Explore three key steps for agents to enhance client visualization, emphasizing quality questions, understanding goals, and creating a property vision. Heid…

1
Landing Page Videos 3:39

9M ago3:39

3:39

Connect with Michael LaFido: YouTube: @MarketingLuxuryGroup TikTok: @LuxurySpecialist Instagram: @LuxuryListingSpecialistAv Michael LaFido

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The Luxe AI Certification: Secrets to Winning Luxury Real Estate Listings with AI with Rick Janson 24:09

10M ago24:09

24:09

Have you been using AI in your business? If not, you are missing out on a lot of benefits. In this episode, Rick Janson and I have an in-depth conversation on luxury real estate AI. We discuss the upcoming Luxe AI Certification class, which offers an 8-week course covering various AI topics, including video scripting, blogging, social media managem…

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What is Builders Mold? 3:37

10M ago3:37

3:37

Are builder mold concerns throwing a wrench into your property transactions? Mold issues can often put a pause on real estate deals. How should you address this concern proactively? Today I’m sharing a real-life story of a multimillion-dollar home sale affected by builder's mold. Learn how we swiftly addressed and resolved the issue. This will prov…

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From Gold Medals to Selling Houses with Chad Hedrick 42:28

10M ago42:28

42:28

How have you transitioned in your life? In this episode, we delve into the fascinating world of transitioning from lessons learned from competing in a sport to real estate triumph. Our special guest, Olympic gold medallist Chad Hedrick, shares his inspiring journey from inline speed skating, ultimately clinching gold at the Olympics. We discuss the…

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Secrets to a Flawless Property Handover: Your Final Walkthrough Checklist 3:12

10M ago3:12

3:12

What is expected from the buyer and seller during the final walk-through? Both sides have responsibilities they need to uphold during this critical phase of the real estate transaction. It's a pivotal moment where both parties work together to ensure a smooth transition of ownership and uphold the terms laid out in the agreement. Listen to learn wh…

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Understanding High Net Worth Individuals Passions, Hobbies, and Interests with David Friedman 45:14

11M ago45:14

45:14

Join me for an insightful conversation with David Friedman, co-founder of Wealth Quotient, as we dive deep into the minds of high-net-worth individuals. Discover the intricacies of their thoughts, spending habits, investments, and philanthropy in this exclusive discussion. David generously shares invaluable insights into the psychology of ultra-hig…

1
How Can Technology Help an Agent in 2024 with the Founder of Slydial Toufic Mobarak 29:08

11M ago29:08

29:08

In this episode, I sit down with Toufic Mobarak, founder of Slydial and a prominent figure in the tech industry, to explore the latest advancements in technology. Our focus is on how artificial intelligence (AI) is transforming the real estate landscape. From cutting-edge communication tools to AI's role in personalization and mass communication, w…

1
Mastering the Art of Organized Packing 2:20

11M ago2:20

2:20

Are you thinking of selling your home and need to streamline the process with a touch of efficiency? There’s a strategy I learned from a client that can help you do this—it’s an approach inspired by a proven color-coded system. It not only simplifies the often overwhelming task of packing and organizing but also ensures that each item finds its rig…

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Staging Luxury: How We Sold this $2.55M Home to the First Person Who Saw It After Staging with Margaret Gehr 37:39

12M ago37:39

37:39

First impressions matter not only in human-to-human interactions but also in real estate. I believe many real estate agents leave thousands of dollars on the table because they fail to make a strong first impression on both potential buyers and buyer agents. In this episode, Margaret Gehr of Chicagoland Home Staging and I talk about the power of st…

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Navigating Expectations for a Seamless Real Estate Closing 2:48

12M ago2:48

2:48

Navigating the final walkthrough in real estate can be a game-changer for both buyers and sellers. I’ll dive into the crucial expectations from both perspectives, offering insights into what buyers anticipate and what sellers need to prioritize for a seamless experience. Discover real-life examples, practical tips, and how effective communication c…

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Artificial Intelligence (AI) & Best Marketing Practices with James Rembert, The Zillow Killer 32:37

12M ago32:37

32:37

Artificial intelligence (AI) has been a buzzword in real estate. More and more people believe that it's the holy grail for marketing, but according to James, AI is just an advancement of communication. He believes that by strategically integrating the right AI tools, one can assemble a comprehensive system akin to a well-functioning machine. In thi…

1
A Great Moving Tip You Can Share With Your Clients 2:49

1y ago2:49

2:49

Are you looking for a unique way to stay in touch with your database? Today, I’m explaining a tip you can share with your luxury clients looking to downsize in the near future. This is a great way to provide value and stay top of mind with your clients even if they aren't planning on selling right now. To learn what this moving tip is, check out th…

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How Did a One-Bedroom $5k Rental Client Turn Into an $8m Listing? with Michelle Beatty 19:44

1y ago19:44

19:44

When you do good to others, good things happen to you. One of our guests today, Michelle Beatty, went out of her way to get a certain lady a particular one-bedroom rental ($5k/month) that nobody was able to get her. The lady was so grateful for what Michelle had done for her. She told her family about Michelle and that landed her a $7,800,000 listi…

1
The 6 Golden Nuggets of Luxury Real Estate 3:37

1y ago3:37

3:37

Are you looking to maximize your luxury real estate profits? Today, I’m sharing six essential revenue streams or golden nuggets, you need to be aware of. First, ensure you’re getting the most out of your past clients. You may think you’re already communicating with them, but many agents still leave money on the table. Listen in and learn more.…

1
Need listings? Find out how to 10x your listing appointments in the next 12 Months with Kevin Markarian 31:55

1y ago31:55

31:55

How can I generate more leads? In this episode, you’ll get answers to that question. Kevin Markarian joins me on the podcast to discuss how to 10x your listing appointments in the next 12 months. Kevin is the founder and the chief strategy officer at Roopler, which is a lead generation company. According to Kevin, your goal as an agent should be cr…

1
Understanding the Reverse Offer Strategy for a ”Stale” Luxury Listing in Texas with Maria Howard 41:42

1y ago41:42

41:42

Please take a second and imagine this: you've listed a home and had over 40 showings, but none of that has translated into offers. That would be disheartening, right? In this episode, Maria Howard joins me on the show to discuss her $1.75m "stale" luxury listing in Texas. Maria is a Realtor in Argyle, TX, and has a property that needs a fresh eyes …

1
Tips For Asking For & Earning 5 Star Google Reviews 3:03

1y ago3:03

3:03

In the competitive world of real estate, achieving success often hinges on standing out from the crowd. Watch this short video to uncover the secret sauce that can elevate your real estate career to new heights: 5-star Google reviews. These reviews aren't just a digital badge of honor; they're your ticket to attracting more clients, differentiating…

1
Becoming a Specialist in Luxury Real Estate with Rob Thomson 29:14

1y ago29:14

29:14

My guest is Rob Thomson, a real estate expert, owner of Waterfront Properties, and the youngest member to be inducted into the Billionaire Club. Rob's real estate journey began as a child, his mom was a seasoned agent. He believes that all real estate agents are specialists. In this episode, Rob and I have an in-depth conversation on how one can be…

1
Have A Listing Coming On Early Next Year Do This Now 3:14

1y ago3:14

3:14

In the world of real estate, timing is everything, especially when it comes to capturing the essence of a property. Watch our video to uncover the secrets of proactive photography and how it can transform your listings. See the stunning $2 million property we recently photographed with its pool glistening and landscape in full bloom. Prove your ded…

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7 Secrets of a Top Luxury Agent with Jack Cotton 50:46

1y ago50:46

50:46

What does it take to become a top luxury agent? This is the question we seek to get answers from my guest, Jack Cotton. Jack is the author of the book "Selling Luxury Homes" and is an industry icon in luxury real estate. He started his business in 1974 in his college dorm. He has decades of experience in real estate and will be sharing some of the …

1
Elevate Your Real Estate Game with Exclusive Luxury Coaching 2:45

1y ago2:45

2:45

Are you ready to elevate your luxury real estate game to a whole new level? If so, you’ll want to hear about my luxury one-on-one coaching program! It’s an excellent opportunity for you to gain access to my insider knowledge about luxury real estate and grow your business using my proven strategies. Many of my past clients have been successful, and…

1
Building Communities and Growing a Real Estate Team with Kevin Kauffman 25:19

1y ago25:19

25:19

Discover the secrets to building thriving real estate teams and fostering communities in this insightful episode with Kevin Kauffman. As the co-founder of Group 46:10 Real Estate Network, Kevin has paved the way for expansion into multiple markets. He co-hosts the podcast "The Next Level Agents" with Fred, offering invaluable insights into their jo…

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Carve Your Niche: Strategies for Establishing Market Authority Through Value 3:43

1y ago3:43

3:43

In the fast-paced realm of today's marketplace, establishing yourself as a leading authority requires more than just expertise – it demands a commitment to consistently delivering value. Discover the strategies to position yourself as an industry expert by always providing value, and learn how to captivate your audience and drive engagement with sm…

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Case Study: Discover Why These Multi-Million Dollar Homes in Nashville and Florida Haven’t Sold Yet in Today’s Hot Market! 1:00:48

1+ y ago1:00:48

1:00:48

Every agent’s dream is to sell a home once they list it for sale. Unfortunately, that doesn't always happen. Some homes (especially luxury homes) take months or even years to sell. The question is, what can you do to get a home that has been on the market for a long time sold? These agents have had houses on the market for a while now, and I’ll giv…

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Real-Life Success Stories: How Case Studies Transform Real Estate 2:57

1+ y ago2:57

2:57

Are you ready to take your real estate career to new heights? Discover the untapped potential of purposeful case studies! From showcasing your problem-solving skills to providing detailed insights into successful transactions, case studies offer a unique way to differentiate yourself from the competition. Listen in to learn how agents like you have…

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Top Five Concerns That Doctors Have When Purchasing a Home with Dr. Faiz Shareef 33:36

1+ y ago33:36

33:36

Are you an agent looking to add doctors and physicians to your list of clients? This episode is for you. Dr. Faiz Shareef of My Express Clinic joins me on the show. We share an in-depth discussion on what doctors look for when investing in real estate, especially luxury. Dr. Shareef is the CEO and the president of the NPN group. He has clinics in v…

1
The Power of Thermal Imaging 2:43

1+ y ago2:43

2:43

Have you ever heard of thermal imaging? If not, this is something you’re going to want to know about. This technique can help you see water damage that you wouldn’t have been able to see with the naked eye. The great thing about it is that you can use it to protect all of your clients, both buyers and sellers! To hear more about the benefits of the…

1
Have a ”stale” listing? Michael gives tips & a Swot analysis for a $1.895m & $860k ”stale” listings. 41:20

1+ y ago41:20

41:20

A lot of times, a fresh pair of eyes always pinpoint things that weren’t seen before. When it comes to real estate, it could be as easy as reorganizing the photos, doing some touch up with the staging, or adjusting the price to fit accordingly. I advise agents to do a SWOT analysis of the properties that they represent. They need to look at strengt…

1
Mastering Customer Service: Revealing the Secret to Realtor Success 4:20

1+ y ago4:20

4:20

How do you differentiate yourself when you’re meeting with clients? The unfortunate truth is that too many agents don’t prioritize this. However, if you’re going to succeed in this industry, you need to be able to set yourself apart. The way I recommend doing this is through exceptional customer service and gifting. To hear more about this, check o…

1
250th Episode: Reflecting on 250 Incredible Journeys 20:13

1+ y ago20:13

20:13

Hurray! We’re on episode 250! We’ve come a long way. The truth is, we wouldn’t have made it this far without your support. Thank you for taking the journey with us. What’s your favorite episode? Which episode made you feel supercharged, like you could conquer luxury real estate in a snap of a finger? Better yet, which episode energized you enough t…

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The Art of Communication: Boosting Conversion and Follow-Up in Real Estate 2:58

1+ y ago2:58

2:58

Discover the secrets to maximizing your conversion rates and perfecting your follow-up techniques in the dynamic world of real estate. Learn how to adapt your style to different personality types and establish meaningful connections with your clients. Don't miss out on this opportunity to enhance your real estate success. Listen in and gain valuabl…

1
Understanding the Three Class Action Suits with James Dwiggins 33:03

1+ y ago33:03

33:03

Are you curious about the ongoing lawsuits between the Department of Justice and the National Association of Realtors? James Dwiggins joins me on the show to fill us in on the lawsuits. I got the opportunity to hear him speak at the T-3 Summit in Naples, FL, and I found him to be an amazing speaker and well-informed on these class action lawsuits. …

1
The Truth About Home Value and Maintenance: Debunking the Myth 3:41

1+ y ago3:41

3:41

Are you under the impression that investing in maintenance will automatically increase the value of your home? Think again. In our latest episode, we debunk the maintenance myth and reveal the real impact on home pricing. Don't miss out on this eye-opening discussion. Listen in and gain valuable insights into selling your home successfully.…

1
Fractional Ownership and Luxury Real Estate with Spencer Rascoff 35:10

1+ y ago35:10

35:10

Are you looking for a creative option for your ultra-high-net-worth clients that are looking to diversify and enjoy their real estate portfolio? If so, this episode is for you. Spencer Rascoff and I engage in an in-depth conversation on fractional ownership and luxury real estate. Spencer is an entrepreneur and company leader who co-founded Zillow,…

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