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Two experienced artist managers and music industry professionals bring you their take on the modern day music business and how they mentally approach the profession of management. Join Blasko and Mike Mowery as they cover hot topics in the industry, answer fan questions, provide insight on sales numbers and showcase new music with a slant toward developing artists.
 
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show series
 
Hypebot article "5 Out-Of-The-Box Promotion Ideas For Your Next Album" by Cait McMahon of The Symphonic Blog. ---- Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.…
 
Hypebot article "Avoid Dead Ends: 6 Tips For Touring Successfully As An Independent Musician" by Rich Nardo for TuneCore. ---- Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Ban…
 
Hypebot article "Why No One Is Noticing Your Music" by Craig Kelley of DIY Musician. ---- Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One S…
 
Hypebot article "How The 'Spotify Sound' Is Changing Music" by James Shotwell of Haulix. ---- Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your O…
 
This week Blasko & Mike discuss the Hypebot article "Building Community Inside Your Fan Base" by Angela Mastrogiacomo of The TuneCore Blog. How to Release Your Music on Social Media: found.ee/socialmedia ---- Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com Design and launch your band's website…
 
Hypebot article "5 Areas Where Musicians Can Gain More By Doing Less" by Chris Robley of CD Baby and the DIY Musician Blog. How to Write a Song That is Marketable: found.ee/marketable ---- Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com Design and launch your band's website in minutes. Use cod…
 
Hypebot article "5 Things You Need To Have Ready Before You Tell Anyone About Your Music" by Chris Robley of CD Baby for the DIY Musician blog. Should You Sign to a Record Label? found.ee/sign ---- Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com Design and launch your band's website in minutes…
 
Hypebot article "Thriving After 15 Years: 6 Keys To Independent Music Success" by Yael Meyer of CD Baby's DIY Musician Blog. ---- Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at …
 
This week Blasko & Mike talk about fighting back against that inner voice that keeps you from your own success, with the Hypebot article "Top 3 Fallacies Holding Back Your Music Industry Career" by Jake Udell of Art of a Manager. ---- Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com Design and …
 
Hypebot article "3 Tips For Boosting Word-Of-Mouth About Your Music" by James Shotwell of Haulix. In a world filled with limitless opportunities for promotion, word-of-mouth remains the most powerful tool in music marketing. Great marketing is the key to success in music today. The problem is, everyone trying to make it in music right now knows tha…
 
Hey man hope your doing well. The ManageMental podcast has been such an awesome resource. I’m happy to say I have been listening since the beginning. Thank you for continuing to put out such great content. Here is my question. Do you think it’s better to be seeing as “headlining band” going on last, or do you feel in this day and age it’s better to…
 
Hypebot article "7 Ways To Promote Your Music And Grow Your Fanbase" by Becky Holton. The present-day music industry is making it harder for aspiring musicians to gain fame and recognition. It’s not enough to just be talented or unique - you have to know how to advertise your skills and target the right audience. With the rise of social media and s…
 
Hypebot article "Growing Your Music Industry Network In 15 Minutes A Day" by Suzanne Paulinski of The TuneCore Blog. Let me guess – you’re working on new music, but you keep hearing about the importance of having an engaged, growing fanbase and solid connections within in the industry in order to get ahead. But with a demanding day job and the time…
 
Hypebot article "5 Music Industry Predictions 2019: Fan Clubs, Apple Music, Chart Decline and More" by Haulix Daily. Fan clubs are back and more beneficial than ever. There’s also a problem with exposure on social media. An artist can have 10,000 fans on either platform, but the number of people who see their updates is far less. The only way to gu…
 
Hypebot article "19 Marketing Predictions From Music Industry Experts" by Ariel Hyatt of Cyber PR. Janelle Rogers - Green Light Go Publicity: Blend Old School With New. The key to success in 2019 is blending old school with new school. Cherie Hu – Freelance Journalist: Get With The Power of Music Subscriptions. In this scenario, the artist owns a d…
 
Hypebot article "19 Marketing Predictions From Music Industry Experts" by Ariel Hyatt of Cyber PR. Chris Robley – DIY Musician Podcast: Pay For Social Media Ads & Boosts Without Bitterness. 2019 will be the year your AVERAGE independent musician starts budgeting for online advertising without feeling nauseous or bitter AF. Ryan Kairilla – Break The…
 
Hypebot article "19 Marketing Predictions From Music Industry Experts" by Ariel Hyatt of Cyber PR. Have A Plan With Your Goals Included. If you don’t have a written plan and a long-term strategy, it will be very hard to get where you want to go. I see way too many artists wasting their hard earned money on publicists, Spotify Playlisting companies …
 
Hypebot article "10 Basic Concepts For Success In Today’s Music Business" by Bobby Owsinski of Music 3.0. Much has changed in the music industry over the last few years that affect an artist’s ability to be successful. Some of it is brand new and a result of the technology we use, while some of it is good common sense that’s been used over and over…
 
Hypebot article "10 Basic Concepts For Success In Today’s Music Business" by Bobby Owsinski of Music 3.0. Much has changed in the music industry over the last few years that affect an artist’s ability to be successful. Some of it is brand new and a result of the technology we use, while some of it is good common sense that’s been used over and over…
 
Hypebot article "10 Music Industry Predictions For 2019" by Bobby Owsinski of Music 3.0. Predictions can be a tricky thing, but if we look at the trends in the music business over the last year we can see where things might be going. Here are 5 more predictions for how the industry will fare in 2019. 1. Streaming Services Remain Unprofitable. Almos…
 
Hypebot article "10 Music Industry Predictions For 2019" by Bobby Owsinski of Music 3.0. Predictions can be a tricky thing, but if we look at the trends in the music business over the last year we can see where things might be going. Here are 5 predictions for how the industry will fare in 2019. 1. Apple Music Nearly Catches Spotify. Spotify is sti…
 
Hypebot article "5 Ways to Deal with Rejections in the Music Industry" by Alice Berg. Beatles were rejected by Decca in 1962; Lady Gaga was kicked out by Island Def Jam Records after only three months, Beethoven was called “hopeless compositor” by his teacher. "American Idol" has rejected Colbie Caillat, Hillary Scott, Bebe Rexha and many others. A…
 
This week Blasko & Mike take some questions from one of our loyal listeners. Hey guys, thanks for the show! I hugely appreciate what you're doing for aspiring musicians like myself. I've got a topic that I don't think you've covered yet that I know applies to not only myself, but to a massive contingent of my fellow musicians! I'm a full-time mecha…
 
This week, Blasko & Mike recap Episode 49: 10 Predictions for 2018. 1. Traditional record sales will continue to decrease. 2. Apple will begin to shut down the iTunes music store with an estimated final closure date of Jan 2019. 3. Spotify will go public. 4. VR technology will not replace the live experience. 5. Cryptocurrency will not become an ov…
 
Music Think Tank article "7 Top Marketing Strategies For Musicians" by Patrick McGuire of The Bandzoogle Blog. For many artists, marketing is somewhat at odds with who they are and what they do. Since music and the act writing songs is often deeply personal and emotional, getting into a music marketing strategy mindset might seem foreign, fake or f…
 
Hypebot article "5 Things You Should Share With Your Fans Besides Music" by Michael Hahn of LANDR. While sharing the music they've created should certainly be an artist's number one priority when it comes to interacting with fans, but as the distance between audience and creator shrinks, it becomes important for artists to share other information w…
 
Threatin coverage on MetalSucks: http://www.metalsucks.net/tag/threatin/ Jered Eames, who goes by the stage name Jered Threatin, began Threatin as a solo act after his departure from Abigail Williams. In 2015, Threatin released a single, "Living Is Dying". In 2017, the album Breaking the World was released, with Jered Threatin performing all instru…
 
Hypebot article "Checklist To Decide If Your Album Is Release Ready" by Angela Mastrogiacomo of Muddy Paw PR & The Symphonic Blog. So you’ve just recorded an incredible new EP or album and you’re dying to get it out into the world. After all, this is your latest masterpiece—your best work to date—and your fans are going to love it! Plus, you’ve bee…
 
In this week's episode, Blasko & Mike discuss the Hypebot article "3 Reasons Your Last Music Release Failed" by Suz Paulinski of The Rock/Star Advocate & Ariel Hyatt of Cyber PR. Reason # 1 You Took Your Time Writing & Recording But Then You Felt a Sense of URGENCY to Release (So You Did Without Really Preparing!) Reason # 2 You Hired A Music Publi…
 
This week Mike is joined by special guest Ryan J. Downey. Ryan is the founder of Superhero Artist Management, representing Demon Hunter, Killer Be Killed, Throwdown, and Zeuss (whose producer credits include Rob Zombie, Queensrÿche, Hatebreed). He is a longtime journalist who has contributed to MTV News, Billboard, the Hollywood Reporter, and other…
 
Hypebot article "5 Key Priorities for New Artists" from The TuneCore Blog. 1. YOU HAVE TO BUILD A TEAM If you have decided to pursue a career as an artist, you must know that you cannot do it alone. Having a strong team with experience and connections can be the key to furthering your career. These people will represent you and guide you through th…
 
Original Article: "Five trends for digital music marketing in 2018" by Music Ally. There are three pillars for music marketing in 2018: what you do with social media; what you do with digital service providers (DSPs, principally streaming services); and what you do with your own platforms – mailing lists, most obviously, and direct-to-fan sales be …
 
This week we answer some questions from you, our loyal listeners. This is gonna be killer, so let’s get mental! ---- It might benefit from an episode going over who the players are in a local show (the promoter, the venue, etc.) what they do, and what the best practices are. Keep it Mental, Robbie ---- I’m writing you because I heard the part about…
 
Original Article: "5 Ways to Help Your Music Get Discovered in the New Digital Age" by Jeremy Young on Soundfly's Flypaper Blog. Recently our friends over at The Outline published a great piece called, “Finding New Music in the Algorithm Age.” The article collects input from six experts and industry veterans, people who work with artists day in and…
 
Article: "10 Music Mistakes The Turn Fans Off" by Cari Cole: https://www.caricole.com/10-music-mistakes-turn-fans-off/ This list is not for everyone. It’s for you if you are ready to pull out all the stops and get serious about your career. It’s for you if you like to hear what no one else has the guts to tell you. This advice, which is my professi…
 
This week while Blasko is out, Mike is joined by Nick "Biggie" Grimaldi of Good Fight Management. Check out Biggie's roster here. Follow Biggie on Twitter/Instagram: @biggiexxx. Mike and Biggie discuss the Hypebot article "How Much Does It Cost To Tour In 2018?" by Royalty Exchange. ---- Touring is where the money is at in today’s music business. B…
 
This week while Blasko is out, Mike is joined by Emily White, author and host of the Interning 101 book and podcast. Mike: “I’ve been enamored with Emily White since we met as panelists at The Yellow Phone Music Conference in 2014. She has continued to inspire me with her passion and consistent record of achievement. As a CEO of a boutique music co…
 
Hypebot article "Proof the Album is Almost Dead" by Bobby Owsinski of Music 3.0 Listener Joe writes: "I know you guys have touched upon releasing music in 2018, specifically the relevance of the album versus EPs or even singles. I wondered if you guys could dig into this a bit more. As an independent metal artist who is getting ready to release new…
 
This week we talk about booking agents. This is gonna be killer, so let’s get mental! Listener Nick writes: "What’s up Blasko, Big fan of the podcast and what you do. My band is currently in a situation that I haven’t heard you and Mike talk about yet. I’m in a band that has been signed for about 4 years. We’ve put out an EP and a full length, done…
 
Hypebot article "How To Get a Blog Premiere For Your Next Release" by Jeanette Kats of Symphonic Distribution's Symphonic Blog. Press coverage is pretty important in the digital age, and it’s all about connections. But where do you start? Sure, you can send out cold e-mails to writers and editors who may never open them, but there are a few tips an…
 
This week on ManageMental, Blasko and Mike talk about Word of Mouth Marketing. This is gonna be killer, so let’s get mental! Original Article: https://www.impactbnd.com/blog/word-of-mouth-marketing-strategies-infographic Author: Ramona Sukhrajhttps://www.impactbnd.com/blog/author/ramona-sukhraj 1. Encourage User-Generated Content (UGC) UGC is conte…
 
Original Article: bandzoogle.com/blog/8-ways-to-promote-your-band Author: Patrick McGuire: patrickmichaelmcguire.strikingly.com Promoting a band is tricky business these days. Tools and tricks that worked wonders even five years ago don’t work nearly as well today. In case you haven’t noticed, the music industry has undergone a complete transformat…
 
This week Blasko and Mike take some questions from one of our loyal listeners, Andrew, about what Labels and Managers are looking for. This is gonna be killer, so let’s get mental! ------------------- Hi Blasko, I'm really enjoying the podcast so far, and I have a question for you: As a manager, what's most important to you when deciding to work wi…
 
This week Blasko and Mike talk about part timing your music career, thanks to a question from a new listener. This is gonna be killer, so let’s get mental! ------------ Hi, I just found out about your show and have been binge-listening to it, really great stuff! I’m 20 and I’ve been trying to get a band off the ground since high school. This is fin…
 
This week Blasko and Mike talk about cover songs. This is gonna be killer, so let’s get mental! Original Article: http://www.hypebot.com/hypebot/2018/07/5-reasons-to-record-release-you-own-cover-songs.html Author: Patrick McGuire from the Landr blog* Given the time and energy which it takes to record new music, along with the challenges facing the …
 
Subscribe to A New Level here: https://www.jabberjawmedia.com/podcasts/a-new-level Hey there. This is Blasko. You may know me from my other podcast ManageMental where my co-host Mike Mowery and I discuss the hottest topics and strategies in the music business. Or you may know me as the bass player for Ozzy Osbourne… Or you may know me as the crazy …
 
This week Blasko and Mike talk about their own management companies, inspired by some questions from one of our loyal listeners. This is gonna be killer, so let’s get mental! =============================== Adrenaline PR Retraction Hi Blasko, Big fan of the podcast, I've been following it for the past year and using it to adjust my approach to both…
 
This week Blasko and Mike talk reverse engineering! During the podcast, Mike talks about ‘And The Writer Is’ with John Feldmann, to check out that episode visit: https://apple.co/2yywpsf For more insight, revisit ManageMental Episode 60, “Just Get Started.” This is gonna be killer, so let’s get mental! ------------ Original Article: https://lateral…
 
In the last episode of ManageMental, Blasko and Mike chatted about ways to succeed in the music biz. That was a really great episode so check it out of ya haven’t already! This week they continue the conversation with ways to succeed in the music industry. This is gonna be killer, so let’s get mental! ------------------------ Original Article: http…
 
This week Blasko and Mike discuss an article on The Huffington Post called The Music Industry Formula for Success Does Exist. For the full article, head to the link below. This is gonna be killer, so let’s get mental! Original Article: https://www.huffingtonpost.com/patrick-hess/the-music-industry-formul_b_5783810.html?guccounter=1 Author: Patrick …
 
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