Beste Sticky Brand podcaster (2024)

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How Your “Identity Capital” Can Advance Your Career, with Nikki Sherin (Greatest Hits Replay) 36:42

1M ago36:42

36:42

Do I have what it takes to start a business? Where do I want to go professionally? How do I get there? These are questions most of us ask ourselves when it’s time for a career change. So how can you take the intangible assets you’ve acquired and map out a new career path? In this “greatest hits” replay, co-hosts Lori Vajda and Nola Boea get the ans…

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Attorney Tanya Bower Reveals What to Know Before Incorporating Your Side Business (Greatest Hits)-#167 34:13

2M ago34:13

34:13

Do I need to incorporate my side business? Which type of incorporation, S Corp, C Corp, LLC, is the right choice for me and my business? What are the advantages and disadvantages of each? These are just a few of the many questions Lori Vajda and Nola Boea had for special guest and business attorney Tanya Bower, a director with law firm Tripp Scott.…

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Embracing the Mess. Our Podcast's Rebranding Journey has Begun! | Say Yes to the Mess (Replay) - #166 36:12

2M ago36:12

36:12

Lori Vajda and Nola Boea discuss the concept of "Saying Yes to the Mess" and share their personal experiences with starting side businesses and embracing the challenges that come with it. They also talk about the importance of taking small steps, being okay with imperfections, and providing support for each other and their listeners. The conversati…

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Discover What's Brewing in Our Podcast Rebrand! | 5 Signs It May Be Time for Your Brand Makeover (Greats Hits Replay) - #165 23:29

2M ago23:29

23:29

The Sticky Brand Lab podcast is undergoing a rebranding overhaul. Co-hosts Lori and Nola explain the reasons behind the rebrand and share hints of what's to come in future episodes. Then, find out the difference between a rebrand and a refresh, and learn five indicators that suggest it may be time to change or update a brand. Hear examples of succe…

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Turning Your App Idea into Reality: A Non-Tech Guide with Igor Belagorudsky of FastCTO | Greatest Hits Replay - 164 28:32

3M ago28:32

28:32

While we've returned from a holiday pause, we're working behind the scenes to create a refreshed show, with new guests and exciting topics. In the meantime, enjoy one of our popular past episodes. Perhaps this is the year to take the plunge and create that app! You’re not a developer, but you have an innovative idea for a software or maybe a mobile…

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163: Where Are They Now, an Entrepreneurial Journey Special Edition! With Returning Entrepreneur, Tara McKinney 36:15

5M ago36:15

36:15

In December 2020, we launched the Sticky Brand Lab podcast with a mission to encourage more women over 40 to become entrepreneurs. The goal is to empower women personally and professionally, leveraging their knowledge and experience into a source of income. But what does the path to starting your own business really look like? For Tara McKinney, it…

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162: Can You Achieve A Fulfilling Business or Career Without Knowing Your Passion or Purpose? 36:28

5M ago36:28

36:28

This episode of Sticky Brand Lab, may cause you to rethink the popular notion that a specific career passion or purpose is necessary for fulfillment and success. Discussing their experiences, co-hosts Lori Vajda and Nola Boea debate the belief that everyone must find a professional 'higher purpose' or a single career path. Listen in to learn how to…

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Harnessing Gratitude for Holiday Peace: A Thank You Gift 16:13

5M ago16:13

16:13

We want to express our thanks to you for tuning into our show. You, listener, are the reason we come back every week. And we're so grateful you take the time to connect with us to learn the many facets of becoming a first-time entrepreneur in the second half of a vibrant life. Speaking of a vibrant life, here at Sticky Brand Lab, we strongly believ…

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160: Successful Founders Who First Failed 37:59

5M ago37:59

37:59

Ever wondered what distinguishes successful entrepreneurs from those who falter? What if the key to remarkable success lies in a willingness to fail, and to learn from it? In this episode, we take you on a journey through the defeats and victories of some little-known, and some surprising, entrepreneurial figures, unearthing precious insights on ho…

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159: The Struggle to Focus in the Age of Distraction 46:55

5M ago46:55

46:55

What happens when our devices, originally meant to enhance our productivity, start chipping away at our ability to focus? Overwhelmed by a ceaseless flood of information, we find ourselves helplessly trailing from one bright, shiny prospect to another. In this week's episode, hosts Lori Vajda and Nola Boea explore this modern paradox in our new seg…

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158: 5 Ways a Side Business Can Transform Your 9-to-5 33:52

6M ago33:52

33:52

Not only can a side business help you earn extra income, it can also bolster your current career or even empower you to change careers completely. In this episode, Lori and Nola share how their own side businesses helped them gain promotions, switch careers, and enhance their day jobs. Learn how having a side business can strengthen sales skills, i…

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157 From Micro Stress to Micro Bliss: Practical Interventions That Work! 30:32

6M ago30:32

30:32

Have you ever noticed how small setbacks and minor annoyances can accumulate until you feel as if one more could just about push you over the edge? While microstressors are an integral part of life, with the right tools and mindset, they can be harnessed to our advantage. In this final episode of our three-part series on microstressors, Lori and No…

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156: DIY PR Secrets for Entrepreneurial Success Revealed 31:30

6M ago31:30

31:30

Ready to learn the secret weapons of small business communication and PR? You're in for a treat, with our fascinating guest Jamie Levin, a communication and PR whiz. We unearth some gems on how to captivate your audience, and boost your business. Jamie dismantles the common misbeliefs around business communication and PR, revealing DIY tactics to s…

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155 Reframing Failure: Turning Setbacks into Opportunities 47:41

6M ago47:41

47:41

Ever feel like you're stuck in a race towards perfection, only to find it's an impossible finish line? Are you terrified of failure, thinking it's a sign of weakness rather than a stepping stone? Well, you're not alone, and we're here to change that mindset. In this enlightening discussion, we reveal the three forms perfectionism can take. And yes,…

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154: Changing Lives Together: Father-Daughter Power in Nonprofit Business 34:01

7M ago34:01

34:01

Have you ever thought about starting a family business? Research has repeatedly shown that family businesses perform better than conventional businesses. If you have ever considered starting a for profit or nonprofit business with your dad but aren’t sure if your different approaches would work, this episode is for you! Join hosts Nola Boea and Lor…

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153: The Mom's Guide to Starting Something New 40:37

7M ago40:37

40:37

If asked, most people would say they recognize the value of continuous learning and the personal growth that can come from acquiring new skills or starting a new side business. Ask a mom, and you’re more likely to get a response like, “Between the kids, the chores, work, and extracurricular activities, I just don’t have the time right now.” Stay tu…

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152: The Transition Trailblazer: Navigating Career Changes with Immersive Career Coach Gretchen Skalka 36:12

7M ago36:12

36:12

Whether you’re pursuing a side business or a passion, uncertain about leaving your current job for a new opportunity, or simply seeking a change, making this kind of decision is not a clear-cut process. In Part 2 of our two-part episode, co-hosts Nola Boea and Lori Vajda sit down with entrepreneur and immersive career coach Gretchen Skalka for an i…

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151: Taking a Leap of Faith: How I Made A Career Change Helping Others Do The Same 35:55

7M ago35:55

35:55

Have you ever found yourself so deeply absorbed in a task, hobby, or passion that time seemed to slip away, leaving you pleasantly lost in the moment? Well, that very talent, skill, or passion that lights a fire within you might just hold the key to your ideal career or side business! In Part 1 of this captivating two-part episode, co-hosts Nola Bo…

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Build a Business That Supports Your Mom Life 48:26

8M ago48:26

48:26

We (Lori Vajda and Nola Boea) were recently honored to be guests on the Love Your Mom Life podcast. We had a great conversation with host Nikki Oden about how to build a business that supports your mom life. And today, we'd like to share that episode with you. Enjoy!Av Lori Vajda & Nola Boea

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149: Micro Stress Awareness: Take Control of Your Life, One Small Stressor at a Time 17:33

8M ago17:33

17:33

Stress is our body's natural reaction to change, and it occurs regularly in our daily lives. Additionally, while typical stress triggers an instinctive reaction from our bodies and minds, micro-stresses, also known as low level stress, are not even perceived by either. These small individual stressors, such as constant meetings, deadline pressures,…

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148: Beneath the Surface: How Micro Stressors in Business Fuel Burnout and What to Do About It 27:11

8M ago27:11

27:11

Nearly half, or 48%, of Americans describe themselves as workaholics. Given that 94% of professionals report spending more than 50 hours a week at their jobs and say they frequently work on weekends, it’s not surprising that 83% of survey respondents said they were burned out. In this episode, we pull back the curtain on the stressors that might be…

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147: Words That Win Customers: An Entrepreneur's Guide to Brand Messaging 26:51

8M ago26:51

26:51

Getting your audience's attention in a world full of information requires much more than just a straightforward pitch. As an entrepreneur, you're not merely selling products or services; you're selling a unique story, a vision, and a promise. In this episode, co-hosts Nola Boea and Lori Vajda talk to Lisa Mullis, a dynamic strategic brand coach, ac…

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146: Negotiating Your Way to Success: Strategies for Women to Win in Business And Beyond 30:41

8M ago30:41

30:41

Are you an entrepreneur or career professional who struggles to negotiate confidently or successfully in a variety of situations? It is not just you. Many people, especially women, are aware of the psychological and cultural factors that play a role in their difficulties. In this episode co-hosts Nola Boea and Lori Vajda talk to Andi Haddad, a high…

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145: A New Beginning: The Bold Life-Changing Leap of a TV Producer Turned Business Owner 28:36

9M ago28:36

28:36

Have you ever wondered what it would be like to leave your successful career and embrace the adventure of entrepreneurship? You’re not alone, many professionals dream of being their own boss or creating multiple streams of income. Are you ready to take a transformative leap that holds the potential for extraordinary growth and fulfillment? In Part …

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144: Lights, Camera, Entrepreneurship: A TV Producer's Bold Career Switch 24:36

9M ago24:36

24:36

Professionals who are established in their careers often have demanding work schedules and responsibilities. Juggling a side business alongside a successful career can have an impact on work-life balance. Despite these challenges, many women successfully navigate the transition and thrive in their side businesses. In Part 1 of this 2-Part interview…

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143: The Archaic Concept of Retirement: How it Requires Us to Think Differently About the Second Half of Life 30:20

9M ago30:20

30:20

The global pandemic brought remote work to our attention, and as a result, people are becoming less and less willing to adhere to the traditional career path or workday. Between the great resignation and the quiet quitting trend, more people are rethinking their jobs, careers, and entrepreneurship. We invite you to listen in as co-hosts Lori Vajda …

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142: From Event to Epic Tale: How Storytelling Transforms Marketing and Promotion 21:13

9M ago21:13

21:13

Whether you run a marketing company or are a business owner with a new venture, it can be difficult to stand out from the crowd and spread the word. Storytelling is one technique that most experts advise. Why? Because our brains are designed for telling and listening to stories. An inspiring story draws us into the narrator's experience. Join co-ho…

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141 - Independence Day: Taking Time for Family & Self 19:40

10M ago19:40

19:40

As podcast co hosts, the goal of our show is to empower women to become first-time entrepreneurs in the second half of a vibrant life. And Nola and I believe that part of having a vibrant life includes taking time to be with family and friends as well as taking time for oneself. Today is the Fourth of July, also known as Independence Day, here in t…

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140: Turning Career Setbacks into Marketing Triumphs: The Entrepreneurial Journey 29:16

10M ago29:16

29:16

If you have felt unsatisfied in your current position or profession and have wondered about switching to a different industry or starting your own business but are hesitant to take the plunge, you are not alone. Making such a move can be intimidating, overwhelming, or even exhilarating. In this episode, co-hosts Nola Boea and Lori Vajda speak with …

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139: Mindset-Reset: How To Prioritize Yourself and Stop Being A People Pleaser – 2023 22:31

10M ago22:31

22:31

Whether it’s setting boundaries with clients, prioritizing your physical, emotional, and mental health needs, or just needing time alone, some people, especially women, find it challenging to say ‘no’ to others. One reason for this is the belief that practicing self-care is egocentric, selfish, and self-serving. We contend it is just the opposite. …

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138: Successful Entrepreneurs Who Were Inspired By Their Fathers 14:34

10M ago14:34

14:34

We may be tempted to give credit and accolades to successful entrepreneurs like Richard Branson or Anne Wojcicki, co-founder and CEO of 23andMe, for their drive, innovation, and remarkable success. However, the credit would be misdirected, at least partially. In fact, some of today's most successful businesspeople were influenced by their business-…

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137: First-Time Entrepreneur: How To Find Your Business “Why” 42:50

11M ago42:50

42:50

Starting your own business, whether full-time or part-time, has many advantages, including the freedom to be your own boss and the flexibility to set your own hours and decide how and where you want to work. But is that enough motivation? In this episode, co-hosts Nola Boea and Lori Vajda speak with listener and aspiring entrepreneur Beth Ortman ab…

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136 - 5 Best Practice Tips for Choosing A Business & Domain Name In 2023 35:44

11M ago35:44

35:44

Are you looking to start your side business in 2023? If yes, this might just be the most important episode you’ll want to hear. Why? Because there are correct and incorrect ways to maximize a domain and business name. But it all starts with choosing a name. In this episode, co-hosts Lori Vajda and Nola Boea share three critical mistakes to avoid an…

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135-Innovation and Leadership: 5 Differences That Set Solopreneurs and Entrepreneurs Apart in Business 24:03

11M ago24:03

24:03

Congratulations on your decision to start a business and become a founder. So will you be an entrepreneur or a solopreneur? Why is determining which type of small business owner you want to be so important? Because the choice you make can have a direct impact on your bottom line and future sales. If you haven’t thought about what type of “preneur” …

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134 Mother’s Day: Role Models for Women 14:01

11M ago14:01

14:01

Male and female entrepreneurs pursue entrepreneurship for more or less similar reasons. Yet, while the number of female owned businesses (252 million female entrepreneurs worldwide) has grown significantly, there’s still a lack of mentors and advisors guiding and offering support. In this special Mother's Day episode, co-hosts Nola Boea and Lori Va…

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133: How to Promote Your Business Locally: 5 Tactics to Use in 2023 30:02

12M ago30:02

30:02

Marketing your company locally isn't just a "nice-to-have," it's a "must have," especially if you want to increase your brand's stickiness with prospective customers! If you don’t have money to spare but do want some budget friendly ideas, well, you’ve come to the right place! In this episode, co-hosts Lori Vajda and Nola Boea share free and low-co…

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132: Mompreneur: How to Juggle Business, Self-Care, and Family-without Losing Your Sanity! 30:32

12M ago30:32

30:32

Mompreneurs employ more than 9 million people in the US alone. However, for many moms, balancing the demands of running a business with the responsibilities of being a parent can often lead to frustration, burnout, neglecting your own self-care, and feeling like a hot mess! In this episode, co-hosts Nola Boea and Lori Vajda talk to Nikki Oden about…

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131: Solopreneurs: 4 Creative Cold Email Marketing Tips (With Examples) to Use in 2023 23:36

12M ago23:36

23:36

Have you wondered how effective cold email marketing is? As a tried and tested, inexpensive, and easy to maintain marketing tool, email is very effective. Research has shown that, as a business owner or marketer, you can expect an average ROI of $42 for every $1 spent on email marketing. In this episode, co-hosts Nola Boea and Lori Vajda share four…

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130: Business Storytelling: Tips to Help Your Brand Stand Out in 2023 with Limor Bergman Gross 29:01

1y ago29:01

29:01

Today’s customers are flooded with marketing messages from multiple channels to the point where they have started to tune them out. And, according to entrepreneur and marketing guru Seth Godin, "Marketing is no longer about the stuff you make, but about the stories you tell.” Storytelling is a skill that business owners can’t afford not to develop.…

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129: Why Your Small Business Needs Storytelling in 2023 23:26

1y ago23:26

23:26

Storytelling has become a business buzzword, and for good reason. Stories will never go out of style. Brand or business stories have the power to spark curiosity, make emotional connections, and persuade people to take action. In this episode, co-hosts Nola Boea and Lori Vajda explore how the power of storytelling, whether shared in the form of cus…

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128:Vibrant Life vs. Retirement: How to Plan for the Future You Want to Enjoy! 25:37

1y ago25:37

25:37

When you hear the word "retirement,” what comes to mind? That was the question we started asking ourselves and others. We wanted to know how people saw their future selves and what needed to change today in order to create that life In this episode, co-hosts Nola Boea and Lori Vajda explore why retirement needs a branding makeover, what you can do …

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127: Why Non-Linear Career Paths Are The Future with Podcast Host & Media Entrepreneur Carly Reilly 27:40

1y ago27:40

27:40

Attitudes about work have changed over the last decade and even more significantly since the pandemic, making the non-linear career path, the best path. In this episode, co-hosts Lori Vajda and Nola Boea talk with the founder and CEO of Overpriced Media; Carly Reilly is the host of Overpriced JPEGs, a podcast and newsletter about NFTs and the metav…

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126: Nonlinear Career: A Path to First-Time Entrepreneurship or Career Advancement 19:59

1y ago19:59

19:59

Some people follow linear career paths; others find themselves wanting to mid-career change directions throughout their careers. Stepping off the traditional career track—that well-trodden road leading from novice to expert in your field—can feel daunting, especially after you’ve invested a decade, or several, pursuing a linear pathway up the corpo…

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125: 13 Incredibly Easy Ways to Drive Traffic to Your Business Website! 26:49

1y ago26:49

26:49

As an entrepreneur, you understand the importance of a good, user-friendly business website. It’s the reason you spent so much time, effort, and money to create it, and why you continuously tweak and update it. Now you wonder where all the traffic is and what you should be doing to get more eyes on your products and services. After all, generating …

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#124: Social Media For Business: The 7 Best Social Media Trends for 2023 27:28

1y ago27:28

27:28

Social media is an integral part of people's lives and daily routines. However, the competition for customer attention is very high. It can be challenging for your business to get noticed unless you have a clear understanding of the platforms and marketing techniques that can help you stand out. Come hear Nola Boea and Lori Vajda, the co-hosts of t…

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#123 - How to Turn Your Inner Self-Critic Into Your Business Advantage 29:58

1y ago29:58

29:58

Av Lori Vajda & Nola Boea

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#122: Social Media For Business: Four Effective Ways To Attract Your Ideal Client in 2023 30:20

1y ago30:20

30:20

Social media has changed A LOT! And while people may use it to pass the time, learn new things, and, yes, escape from boredom, how you, as a business owner, connect with your ideal customer has also changed. In this episode, co-hosts Nola Boea and Lori Vajda share why knowing your target market can not only help you focus your messaging across omni…

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#121: Sara Baumann: Breaking The NFT Gender Gap With Entrepreneur Artist and Founder of Women & Weapons 39:51

1y ago39:51

39:51

When Sara Baumann, full-time occupational therapist, part-time side business artist, boldly responded to Gary Vaynerchuk’s Tweet asking about up and coming artists who hadn’t sold any NFT artwork yet, she had no idea he would be the first sale of her collection. Nor did she anticipate the sellout frenzy following Vaynerchuk’s purchases. In this epi…

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#120: 5 Ways to Tell if Your Business Idea is Worth Pursuing in 2023 18:20

1y ago18:20

18:20

When it comes to starting a business, even a side business, passion isn’t enough; you also need to make sure your idea is viable. A great money-making business idea is one that solves problems and has a viable market. In this episode, co-hosts Nola Boea and Lori Vajda are sharing their tips and the questions you need to ask yourself, all in an effo…

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#119: 21+ Ideas for Starting a Passive Income Business in 2023 19:19

1y ago19:19

19:19

We think starting a side business is a great way to achieve financial independence and an ideal opportunity to try your hand at entrepreneurship because you can do it while working your day job. But growing a profitable business in 2023 and beyond can take a lot of time and energy. If you’re ready to start a business but worry you may not have the …

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