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If you want to grow your wedding business to 6 figures and beyond WITHOUT working 60+ hours per week, The Evolve Your Wedding Business Podcast is for you! Your host, Heidi Thompson is the best-selling author of Clone Your Best Clients and the founder of Evolve Your Wedding Business where she specializes in business and marketing strategy for wedding professionals. She helps wedding professionals like you grow their businesses to 6 figures and beyond WITHOUT working 60+ hours per week.Heidi w ...
 
Andy Kushner offers an inside look behind-the-scenes of the wedding and event world for both industry experts and bridal couples by featuring in-depth and transformative conversations with event industry icons. The Wedding Biz is also the only global platform of its kind to serve the business development needs of wedding and events professionals. As the host, Andy interviews the most prolific thought leaders and talent, taking you behind the curtain and revealing their personality, character ...
 
Are you a woman entrepreneur in the wedding and event industry who is burnt out? Do you want your business to work for you instead of the other way around? Does the stress and frustration you’re feeling ever make you want to throw in the towel, give up on your dream, and start working on your resumé?Stop right there! Host Jen Taylor understands how you feel and has answers for you.When she started out over 15 years ago as a successful destination wedding planner in Washington and Maui, it wa ...
 
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Wedding Business Solutions

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Wedding Business Solutions

Alan Berg, CSP, Global Speaking Fellow

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If weddings are all or part of your business, then the Wedding Business Solutions podcast is for you. You’ll hear ideas to help you sell more, profit more and have more fun doing it from Alan Berg CSP, who’s been called “The Leading International Speaker and Expert on the Business of Weddings.” Whether it’s ideas for closing the sale, improving your website conversion or just plain common-sense ideas for your wedding business, the episodes here, whether monologue or dialogue are just the thi ...
 
Do you wish you could make more money in your wedding business, but need someone who can provide simple wedding marketing strategies and just tell you what to do next? Do you know you can close the couples who come to you, but can’t always get them to book a call and talk to you? Do you want more of your perfect couples contacting you, and fewer budget brides and dead-end leads? Do you know you’re great at what you do, but worry you’re not looking professional enough to your couples and it’s ...
 
The best podcast if you're Wedding Supplier looking to become better at the business side of weddings. Get up to date information, strategies and marketing advice from top industry professionals. Enjoy the podcast? Then leave us a 5 star review! Every podcast is recorded live so join Jack and Chris on Facebook on "Wedding Business Tips Group" to watch live Thursdays at 6pm, and add your voice to the conversation. Learn marketing for your wedding business and get bespoke advice and free resou ...
 
Are you currently or hoping to be a wedding venue business owner? If so, then this podcast is for you. Business coach & best-selling author, Amee Quiriconi, will teach you everything you need to know about starting and operating your own wedding venue business. You’ll learn how to attract the right clients, manage vendors, market your brand online, and more! This podcast will give you all the tools necessary to start and run a successful wedding venue business of your own. With Amee as your ...
 
In this series, 'The Business of Weddings', I'll be chatting to loads of wedding pros and industry heavyweights to get their insights on the wedding industry. Whether you're a videographer, entertainer or florist, there'll plenty of advice, tips and motivation to help take your business to the next level.
 
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show series
 
Have you ever had a job that was a miserable experience because you were trying to meet completely unrealistic expectations? Setting client expectations is part of the job when you’re in the wedding planning business or really any client-facing business. No matter what service or product you provide, it's important to set client expectations and ma…
 
We are excited to announce that today’s guest is Mauricio Kirschner, the founder and chief designer of House of Kirschner. They create out-of-this world interior and event design, and are also professional architects which enables them to design and produce unique constructions and designware beyond the usual. In this insightful conversation with A…
 
Janelle Barlow - A complaint is a gift! When is a complaint a gift? Actually, almost every time. I’m so happy to have Dr. Janelle Barlow on to discuss this topic that’s so relevant to our industry and the world we live in. It’s not just about customer complaints, it’s also internal from our staff. We had a great discussion about reviews and other f…
 
Premium Members, click here to access this interview in the premium area. Sarah Petty of www.sarahpetty.com and www.joyofmarketing.com says… I don't just teach the boutique business model; I use it daily in my photography business! Before life as a photographer, Sarah was a marketing director at a regional ad agency and in marketing at Coca-Cola. S…
 
One question I get all the time from wedding professionals around the world is "Where should I advertise my wedding business?" I get it, you want to book more weddings and you see advertising as the best way to do that. But there are some things you need to consider before making a decision about any advertising opportunity. In this episode, I'll t…
 
We need wedding leads to trust that we're great at what we do...but how do we do that BEFORE they sign with us and become clients? After all, trust is what helps them say "yes" - but we have our work cut out for us when couples come to us already suspicious that we *only* care about making a sale. In today's episode, I've got some actionable weddin…
 
What's the worst that could happen? Too often people get stymied by the possibility of something bad happening, even if the likelihood of that result is slim. Instead, what if you embraced the worst that could happen, visualize it and use it to help you move forward? Listen to this new, 8-minute episode to see how “the worst that could happen” coul…
 
Returning to the podcast is JoAnn Gregoli of Elegant Occasions, who creates events which tell the stories of its couples. JoAnn has been included in Modern Bride Magazine as one of their Top Trendsetters of the Year and was also recognized as one of the top twenty-five most influential wedding planners in the world. Listen to her return today as sh…
 
What’s a business without happy clients? In this episode of Design Your Wedding Business, we’re talking all about the client experience and your role as the chief experience officer (CXO) of your wedding business. What does a CXO do? I’m covering everything from onboarding and offboarding to email sequences and software in this bite-sized episode, …
 
Premium Members, click here to access this interview in the premium area. Michele Grenier of www.michelegrenierphoto.com is a full-time sports photographer specialising in high-performance and strength-related sports portraiture. She aims to help companies, brands, and event organisations share compelling visual stories worldwide. Take one look at …
 
Decision complexity or decision simplicity? I was reading a great book by Jon Picoult - "From Impressed to Obsessed", and one of the concepts he wrote about is Decision complexity vs decision simplicity. In our world that means are we making it easy or hard for our customers to make a decision, whether it’s for the initial sale, or post-sale choice…
 
Do you find sales a bit of a scary topic? Your sales skills will get better and better with practice, so let’s talk about how to get that practice and close those sales. This episode of Design Your Wedding Business is all about how to get a “heck yes” on your sales calls. I’m sitting down with Carissa Woo to talk about everything you need to know a…
 
Sharon Sacks is the epitome of a multi-tasking go-getter! Early in her career she caught her first big break working with Berry Gordy Jr. and his Motown Records label during its peak which included projects with Marvin Gaye and Stevie Wonder. From there, Sharon went on to work with Jerry Perenchio, who turned out to be her greatest mentor yet. Thro…
 
If you’ve heard me speak about sales, or read my books, you’ve probably heard me use the phrase “Would it make sense…?” as a soft lead-in to asking for the sale. I also always credit a speaker friend, Lois Creamer, from whom I learned this, years ago. So, it’s only fitting that I have Lois on and talk about the origin of the phrase, how it’s used a…
 
Premium Members, click here to access this interview in the premium area. Rebecca Sehn of www.rebeccasehn.com has been photographing for 15 years, 13 of them as a family photographer. Look at her website; you're greeted by beautifully laid out, vintage-inspired, gorgeous pages peppered with soft, low-contrast, professionally crafted images. But tha…
 
Premium Members, click here to access this interview in the premium area. Jeff Brown of www.thephotographersmentor.com is presenting a two-part course next week: How to build a photography website that works. All the details are here: https://learn.photobizx.com/website-course-registration/ The cost is $147 and doubles after next week. If your webs…
 
Pick Your Hard After recording an episode with Trip Wheeler he told me that he has been trying to live by the credo “Pick Your Hard”. When I asked him to explain, he told me that life is hard, business is hard, relationships are hard, and we have to make choices, every day to pick the hard that we want to go forward with. Listen to this new, 6-minu…
 
We all go into business for ourselves because we think it’ll give us some amount of freedom in our lives but often we paint ourselves into a corner. We end up working too hard for what we’re making and having a paycheck every 2 weeks starts to look a lot more appealing than it used to. In order to stay out of overwhelm, burnout, and constant stress…
 
Are you being a good Chief Systems Officer for your wedding planning business? In this episode, we’re talking about one of the 8 CEOs: systems. Larger corporations have CIOs (Chief Information Officers) but I prefer to think of this role as the CSO (Chief Systems Officer). It’s less I.T.-based and more focused on using tech to develop structures th…
 
Today’s guest is Susan Kidwell, the general manager with Hensley Event Resources! For the last thirty years, Susan has continued to raise the bar when partnering with planners and designers to create unique ways of transforming space. Susan truly enjoys the creative process of hearing a design concept and then breaking it down into production eleme…
 
Premium Members, click here to access this interview in the premium area. Heather Wanninger of www.sweetlemonadephotography.com is today's guest. I was a little trepidatious when she told me about life being flipped upside down when her narcissistic husband had an affair, left her, and dragged her through the court system for ten years. I asked a f…
 
The lure of the friendor When couples or customers choose to have a friend or relative do some part of their wedding or event for free, or cheap, it can be frustrating. Have you ever been a friendor, or used the services of a friendor? Have you ever had good results being or using a friendor? Is the problem really using a friendor, or getting bad r…
 
Premium Members, click here to access this interview in the premium area. John Glaser of www.johnglaserphotography.com is a repeat guest on the podcast, which means one thing… he keeps delivering the goods when it comes to interviewing content. And we love him for it! In this episode, John shares his strategies and ideas around lead generation and …
 
Are you utilizing new technology and apps in your wedding planner coaching business? In this episode, Kevin Dennis and I are digging into the world of technical applications and technology. There’s a lot out there, so we want to help you narrow down your options and figure out what tech is best for you. Kevin is here to teach you what apps are out …
 
Second-time guest Lewis Miller is the founder of Lewis Miller Design based out of New York City, and he has over 242,000 followers on Instagram as of today. He is a floral designer whose client list includes leading industry professionals in fashion, design, photography, art direction, and architecture such as Bulgari, Carolina Herrera, Mayor Blumb…
 
Mark Chapman – Are TikTok Ads Right for Your Business? I hear a lot of talk about whether TikTok ads are something that you should be using. So, I reached out to my go-to expert, Mark Chapman, from The I Do Society, to break this down for us. So, in this new episode we talk about TikTok, TikTok ads and how they’re different than Instagram or Facebo…
 
Over the past few months, I’ve had multiple members ask me when I’m going to introduce a higher level of membership to The Wedding Business Collective. The Wedding Business Collective is EVERYTHING I’ve wanted it to be and more. I won’t be changing The Wedding Business Collective but I will be offering something brand new. Something for wedding pro…
 
The path to seeing yourself as the CEO of your business is one we all have to go on. Most wedding pros didn’t start a business because they love running a business. You most likely started a business to be able to do the thing you love whether that’s planning weddings, officiating weddings, DJing, creating insane floral designs, taking photos, or a…
 
Do the same problems come up over and over? Are there some problems that just keep cropping up? Whether it’s with your customers, your couples, and even with your staff or industry partners, if there are some things that seem to come up often, the problem just might lie in an unexpected place. Listen to this new, 5-minute episode to see if the prob…
 
Love 'em or not, WeddingWire and The Knot are huge for our couples as they plan their weddings. We know we need to be where our couples are, and these are the top spots - but I've heard from too many wedding pros that they just can't figure out how to get good leads from these platforms. If this has been your struggle too, listen up - I'm sharing 3…
 
What would you ask someone who has been networking since they could speak? Our guest in this episode, Chérie Ronning, is a true friend to myself and to the wedding business industry, and she is a natural-born networker. I’m so excited to have her on the podcast to ask her for all her advice on networking. We’re digging into the do’s and don’ts of n…
 
Andy welcomes two guests to the podcast today - Julie and Chris Neubauer, the founders of Yonder Design! Yonder Design is a boutique graphic design firm which specializes in branding for social and corporate events. Their specialty lies in creating unique and highly tactile pieces that combine a variety of materials and production methods which inc…
 
Premium Members, click here to access this interview in the premium area. Brendan Taylor of www.babyart.studio is an absolute powerhouse, and this is one interview, once recorded, I couldn't wait to share with you. After discovering photography when his baby daughter was born, he knew that's what he wanted to do. He quickly invested in lighting equ…
 
How accessible should you be? This is another listener suggestion. Valerie wrote to me on Facebook messenger and posed this question. So, how accessible should you be? Do you have to reply to every email, text and WhatsApp message, regardless of the time of day or night? Or, is it OK to set boundaries and regular business hours? Listen to this new,…
 
What are your intentions for networking this year? Whether it’s in-person or online, networking should be a priority in your wedding industry business plan. Getting your name out there is a huge part of growing your business and networking is how you do it. If you’re feeling a little rusty when it comes to networking, I’ve got you covered. I’m talk…
 
Did you grow up knowing what you wanted to do with your life? Most people change their minds multiple times before they decide on their career. Today’s guest grew up always being creative, as her father was an engineer, building things. If you asked her then, she would not have an idea she would be where she is today – an entrepreneur growing somet…
 
Trip Wheeler - Is inflation eating your catering profits? Inflation has taken a bite out of the profits of every wedding and event business. It’s not just food and supplies, it’s gas, shipping, supply chain disruptions and more. I invited Trip Wheeler back on to talk about what the future might bring, and to share his expertise, since his business …
 
Premium Members, click here to access this interview in the premium area. Angela Schneider of www.bigwhitedogphotography.com is an adventure dog photographer who has decided to specialise in end-of-life dog portraits. I always had a hunch that one of the biggest markets for pet photographers is clients with older dogs. Anyone who owns or has owned …
 
Most wedding pros have made a real effort to make their brand more inclusive of various sexualities, genders, and races, but the next step in inclusivity is to consider how you’re making your brand more accessible to people with disabilities. The post Episode 236: Streamline Your Wedding Business With A Systems Audit with Julie Painter Fried appear…
 
Do they need more choices or just the perception of choice? When we’re trying to help our couples and customers make decisions, do they really need more choices, or just the perception that they have choices? That’s the paradox of choice. When we’re the customer, we want to know we have choices. However, when we see the myriad choices out there, we…
 
Did you know there is one phrase that could be completely dragging down your wedding business? A phrase that is so powerful that, if we take it out of our vocabulary whenever you're thinking about booking wedding leads, it can triple your business (or more)? This phrase (and what you think about it) really does impact that much of your wedding busi…
 
Do you find yourself apologizing for things that aren’t your fault? Not wanting to sound too bold? Trying to make your emails sound a little softer? In this episode, I’m talking to Renée Dalo about how the power of language can transform your business. She’s here to teach you how to speak about yourself and your wedding business without making your…
 
Andy decided that he wanted to do a little something different this week on The Wedding Biz and is having a conversation with his own business partner of Kushner Entertainment, Robert Sherman! Robert is also the owner of Washington Talent, the iconic entertainment company located out of the Washington D.C. area which was established fifty-five year…
 
Premium Members, click here to access this interview in the premium area. Episode 500 of the Photography Business Xposed podcast was always about you, the Premium Members and listeners. I wanted a chance to make an episode dedicated to you and what you might have picked up and implemented as a result of listening to the interviews you have. I put t…
 
I used to be competitive When I was younger, I was very competitive. Whether it’s maturity, or just getting older (and wiser?), but now I look at being competitive very differently. While life has some zero-sum games (sports has winners and losers), most of our efforts are happening in abundant places, where someone getting more doesn’t really affe…
 
Premium Members, click here to access this interview in the premium area. Gary Pope of www.lovelongandprosperphotography.com is a Connecticut-based wedding photographer in the USA. He started his wedding photography business in 2017 after learning photography and video in his stint as a board game YouTuber. Yes, you read that correctly — Gary was a…
 
What is networking? It’s more than just passing out business cards and making small talk. It’s actually a really important part of your strategy to consider as part of your wedding industry business plan. Networking is how you get your face and name out there so that people know who you are and what you do. In this episode, I’m teaching you how to …
 
Today’s episode marks the second appearance by Kiana Underwood of Tulipina, an internationally renowned floral design studio that creates bespoke experiences for luxury weddings and events around the world. Kiana herself has been named one of the top wedding floral designers in the United States and is the #1 most followed floral designer on Instag…
 
Brian Lawrence – Making Your Business More Visible Online When it comes to increasing your visibility online, my go-to guy is Brian Lawrence. So, I asked Brian to come back on to discuss the Google Business Profile and much more. We talked about the change from Google My Business and what you can do to help your business and website show up more on…
 
Most wedding pros have made a real effort to make their brand more inclusive of various sexualities, genders, and races, but the next step in inclusivity is to consider how you’re making your brand more accessible to people with disabilities. The post Episode 235: Behind The Wedding Business with Neal McFarlane of DJ XTC Entertainment Services appe…
 
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