Beste Green Academy podcaster (2024)

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89 - Back to Basics: Understanding the Profit First Methodology 52:50

4d ago52:50

52:50

Christeen Era & Steve Bousquet delve into the powerful and life-changing "Profit First" methodology. Join us as we examine the core principles of this innovative approach that promises to turn traditional accounting on its head, by putting profit at the forefront of your business strategy. Steve and Christeen launch into an insightful discussion on…

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88 - From Lazy Sales to Connective Sales: Leveraging Digital Tools with a Personal Touch 49:27

11d ago49:27

49:27

Hosts Christeen Era and Steve Bousquet delve into the evolving landscape of sales in the lawn care and landscape industry. They reflect on the changing dynamics brought about by technology and discuss the pitfalls of relying solely on digital methods for sales. Steve shares insights from his 41 years of experience, emphasizing the importance of per…

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87 - Exploring Communication Methodologies Using Gallup Domains 1:02:55

17d ago1:02:55

1:02:55

Dive into an engaging episode with hosts Christeen Era and Steve Bousquet as they unravel the art of effective communication by leveraging Gallup’s CliftonStrengths. Discover how understanding different domains—Executing, Influencing, Relationship Building, and Strategic Thinking—can transform the way you connect with your team and loved ones. Chri…

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86 - Navigating Employee Performance: When to Coach, Support, or Terminate 56:47

24d ago56:47

56:47

Join hosts Christeen Era and Steve Bousquet in an engaging conversation as they unravel the art of navigating employee performance. Discover insightful strategies for determining when to coach, support, or make the tough call to terminate. They share the secret sauce for creating a dynamic workplace: clear, written expectations paired with regular …

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85 Mastering Marketing in the Trade and Home Services Industry with Ben Stimler 52:58

1M ago52:58

52:58

In this episode, Steve Bousquet hosts Ben Stimler from One Thing Marketing, located in Louisville, Kentucky. The discussion revolves around strategic marketing, particularly for trade and home service businesses. Ben shares his journey from New York to Louisville and emphasizes the importance of a holistic marketing approach. One Thing Marketing of…

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84 Understanding and Utilizing Labor Burden 56:18

1M ago56:18

56:18

In this insightful episode, Christeen Era and Steve Bousquet delve into the often-overlooked but crucial topic of labor burden in the green industry and beyond. They begin by defining labor burden, highlighting it as more than just wages, and encompassing taxes, benefits, training costs, and unbillable hours. The discussion emphasizes the importanc…

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83 Embracing the Fall Season for Lawn Care and Landscape Business Owners 54:06

2M ago54:06

54:06

In this episode, Steve Bousquet and Christeen Era discuss the importance of strategic planning for lawn care and landscape businesses during the fall season; exploring the significance of fall services such as aeration, overseeding, and irrigation blowouts, emphasizing the need to evaluate service offerings for profitability and market demand. The …

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82 - Understanding Triangulation: Navigating Interpersonal Dynamics in the Workplace 49:34

2M ago49:34

49:34

In this insightful episode, hosts Steve Bousquet and Christeen Era delve into the concept of triangulation and its impact on interpersonal dynamics within the workplace. Christeen shares her experiences with triangulation, emphasizing its often sneaky and invisible nature that can wreak havoc on team relationships and business operations. The discu…

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81 - Turning Core Values into Boundaries in Small Business 56:19

2M ago56:19

56:19

In this engaging episode, Steve Bousquet and Christeen Era delve into the transformative power of turning core values into boundaries within small businesses. As the autumn leaves start to turn, the hosts draw on their experiences to discuss how fundamental principles, referred to as "immutable laws," can guide strategic planning and establish a ro…

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80 - Clifton Gallup Strengths Themes and New Reports 41:15

2M ago41:15

41:15

In this engaging podcast episode, Steve and Christeen dive into the significance of understanding and leveraging Gallup's Clifton Strengths. Steve shares his observations on the power of strengths-based leadership and management. With the recent launch of Gallup's leadership, manager, and sales reports, Steve emphasizes the importance of aligning o…

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79 - Mastering Tough Conversations and Accountability in Your Small Business 1:07:27

2M ago1:07:27

1:07:27

In this insightful episode, Steve and Christeen return to the recording studio after a brief hiatus, inspired by their recent leadership training they delivered to a client. They delve into the art of handling difficult conversations, a skill that's essential in both personal and professional settings. Drawing from their leadership training with a …

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78 - Leading from Your Strengths: The Value in Teams 43:53

3M ago43:53

43:53

Join Steve and Christeen for an engaging and insightful discussion on leveraging Clifton Strengths to enhance team dynamics and business efficiency. In this episode, our hosts reflect on their recent trip to Ohio, where they worked with a team to explore the power of the Clifton Strengths assessment. Through real-world examples and personal anecdot…

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77 - Tackling the 'Know-It-All' in the Business World 35:16

3M ago35:16

35:16

In this lively episode, Steve Bousquet and Christeen Era explore the intriguing world of "know-it-alls" in the business landscape. Inspired by interactions at trade shows and on social media, they dive into the behaviors and psychology behind individuals who always seem to have all the answers but often lack curiosity and factual backing. Christeen…

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76 - Accelerate & Elevate: Strategic Planning Opportunities for Business Growth 52:12

3M ago52:12

52:12

In this episode, Steve Bousquet and Christeen Era dive into the core elements of strategic business planning, sharing insights from their extensive experience working with small to mid-sized businesses. Fresh off a productive workshop in Ohio, they discuss the positive feedback they've received from listeners and emphasize the importance of sharing…

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75 - Mastering Growth with the Scalable Growth Business Model - Part 2 33:50

3M ago33:50

33:50

In part two of their discussion on scalable growth, Steve Bousquet and Christeen Era dive deep into the strategies that can transform your business. Focusing on the principles outlined in Chapter 8 of "Profit First for Lawn Care and Landscape Businesses," they discuss the significance of understanding financial percentages and the necessity of bein…

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74 - Mastering Growth with the Scalable Growth Business Model - Part 1 32:12

4M ago32:12

32:12

In this episode of our business-focused podcast, hosts Steve Bousquet and Christeen Era dive deep into the intricacies of mastering growth using the Scalable Growth Business Model Dashboards. They discuss how this model is essential for achieving long-term success in competitive sectors, particularly in the lawn care and landscape industries. The c…

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73 - Embracing Change in Business Vision and Goals 41:26

4M ago41:26

41:26

Steve Bousquet and Christeen Era dive headfirst into the exhilarating world of change management. They unravel the mysteries behind why business owners often cling to outdated goals and how this reluctance to adapt can stifle innovation and growth. Through lively anecdotes and personal stories, they reveal the pivotal moments when they realized the…

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72 - Taking Time Out of the Business to Work on the Business 52:38

4M ago52:38

52:38

In this insightful episode, Steve Bousquet and Christeen Era delve into the crucial distinction between working on your business and working in your business, offering real-life experiences and practical advice for small business owners. They emphasize the importance of strategic planning, empowering emerging leaders, and process improvement to ens…

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71 - Understanding the Costs of Owner-Driven Mentality in Small Business 52:33

4M ago52:33

52:33

In this enlightening episode of the Green Profit Academy Pros Podcast, hosts Steve Bousquet and Christeen Era delve into the often overlooked but critical topic of the owner-driven mentality in small businesses. Steve and Christeen unpack the various dimensions of this mentality, starting with defining what it is and examining its financial, mental…

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70 - Mastering Commercial Landscaping: Systems and Success with Steve Bousquet 43:49

5M ago43:49

43:49

Steve dives into essential topics for companies entering the commercial landscaping market, addressing questions submitted by Rae Lynn Whitfield from Whitfield's Lawn and Garden. Steve shares his 40 years of expertise, covering both the commercial maintenance and installation sides of landscaping. He highlights the unique challenges and strategies …

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69 When to Hire an Internal vs. External Bookkeeper: Finding the Right Fit for Your Business 28:18

5M ago28:18

28:18

In this episode, Christeen Era, founder of Core Growth Strategies and co-founder of Greenprofit Academy, dives deep into the vital discussion of internal versus external bookkeeping and what is best for your business. Christeen explains the critical role bookkeeping plays in today’s dynamic business landscape and why it is essential for financial m…

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68 Cash In on Your Business with Linda Stapf 54:03

5M ago54:03

54:03

In this enlightening episode of our Free Webinar series from Green Profit Academy, hosts Christeen Era and Steven Bousquet welcome Linda Stapf, a seasoned CPA and investment advisor. Linda delves into the crucial topic of transforming your business into a valuable asset. Drawing from her personal experience of witnessing her father's business colla…

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67 Sales Qualification and Pre-Qualification Process with Jack Jostes 56:09

5M ago56:09

56:09

In Episode 67 of the Green Profit Academy Pros podcast, host Christeen Era is joined by returning guest Jack Jostes, CEO of Ramblin' Jackson and an industry leader in the green sector. Jack, a professional speaker and author of "The Tree of Good Fortune" and "Get Found Online," brings his wealth of knowledge in sales qualifications and pre -qualifi…

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66 - Joel Wihebrink - Difference between Coaching and Leadership 45:39

6M ago45:39

45:39

Host Steve Bousquet welcomes his long-time friend Joel Webrink, owner of Webrink Landscape Management, to discuss the nuances between leadership, management, and coaching. Joel shares his journey, detailing how he established and grew his company in Warsaw, Indiana, into a multi-million dollar business with a diverse range of services from landscap…

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65 - Building a Green Future: Matt Smith’s Journey with Steel Green Manufacturing, Part 2 24:54

6M ago24:54

24:54

Steve welcomes Matt Smith, Co-Founder of Steel Green Manufacturing, for a compelling discussion about the evolution of the green industry and the innovative strides made by Steel Green. Matt shares his non-linear journey from working in the agriculture industry to eventually co-founding Steel Green, illustrating the challenges and triumphs that hav…

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64 - Building a Green Future: Matt Smith’s Journey with Steel Green Manufacturing, Part 1 34:26

6M ago34:26

34:26

Steve welcomes Matt Smith, Co-Founder of Steel Green Manufacturing, for a compelling discussion about the evolution of the green industry and the innovative strides made by Steel Green. Matt shares his non-linear journey from working in the agriculture industry to eventually co-founding Steel Green, illustrating the challenges and triumphs that hav…

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63 - Unveiling the Business Sweet Spot and Ideal Customer Part 2 41:17

6M ago41:17

41:17

Episode 63 of the Green Profit Academy pros podcast embarks on a deeper exploration into the environmentally sustainable business practices through the lens of the Pumpkin Plan strategy. This episode is pivotal for eco-conscious entrepreneurs and business owners seeking to align their operations with their ideal eco-friendly customer base. By delvi…

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EP 62 - Unveiling the Business Sweet Spot and Ideal Customer Part 1 36:59

6M ago36:59

36:59

In Episode 62 of the Green Profit Academy pros podcast, hosts Christeen Era and Steve Bousquet offer listeners an invaluable guide to finding their business's sweet spot and pinpointing the ideal customer. This episode promises to equip entrepreneurs and business owners with the tools and strategies necessary to unlock the full potential of their b…

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EP 61 - Lack of Focus with Good Intentions in Small Businesses 36:00

7M ago36:00

36:00

In Episode 61, "Lack of Focus with Good Intentions in Small Businesses", hosts Steve Bousquet and Christeen Era delve into the importance of focus in the realm of small businesses. The episode kicks off with our hosts drawing from their rich experiences in coaching teams, peer groups, emerging leaders, and business owners. They highlight how focus,…

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60 - From Green Grass to Greener Futures: A Journey Through the Blades of Lawncare 39:59

7M ago39:59

39:59

In this captivating episode of the Green Profit Academy Pros podcast, host Steve Bousquet welcomes a special guest, his son, Max Bousquet. The episode unfolds as a heartfelt conversation, exploring Max's unique perspective on growing up within the intricate weave of a family deeply rooted in the lawn care and landscape industry. With Steve at the h…

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59 - The Top Financial Challenges Facing Business Owners and How to Overcome Them 1:02:05

7M ago1:02:05

1:02:05

In Episode 59 of the Green Profit Academy Pros podcast, hosts Christeen Era and Steve Bousquet delve into the critical financial challenges that business owners face, providing a roadmap to navigate and overcome these hurdles. This episode is a treasure trove of insights, strategies, and actionable advice, illuminating the path to mastering cash fl…

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58 - 5 Steps to Ensure Profitability in Your Lawn Care and Landscape Business 1:01:56

7M ago1:01:56

1:01:56

In the insightful Episode, Christeen Era and Steve Bousquet offer lawn care and landscape business owners strategies aimed at bolstering profitability amidst a competitive industry landscape. Listeners will gain an in-depth understanding of the critical balance between direct and indirect costs, learning how to accurately categorize and allocate th…

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57 Scaling Success - The Journey of 800% Growth with David Potts 1:02:34

8M ago1:02:34

1:02:34

In this episode of the Green Profit Academy Pros Podcast, host Christeen Era engages in a profound conversation with David Potts, the dynamic owner of USA Insulation in Ohio. This episode delves into the incredible journey of a small business that soared to unexpected heights, achieving an 800% growth in revenue over four years. Potts shares his tr…

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56 Fundamentals of the Monthly Financial Workflow for Small Businesses 1:03:57

8M ago1:03:57

1:03:57

In this enlightening episode titled "Fundamentals of the Monthly Financial Workflow for Small Businesses", Green Profit Academy Pros Podcast sheds light on the crucial yet complex aspects of financial management that every small business owner must navigate. Financial expert Christeen delves into the significance of a solid financial workflow, expl…

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55 The Power of Leading From Your Strengths 1:02:21

8M ago1:02:21

1:02:21

In today's enlightening episode, we dive deeply into the transformative effects of CliftonStrengths® in reshaping workplace environments and culture. We explore how this innovative tool is revolutionizing company cultures across the globe, significantly boosting productivity, and dramatically improving team dynamics. The discussion kicks off with a…

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54 - Interview with Erich Kolb Business Ownership and Irrigation 1:02:23

8M ago1:02:23

1:02:23

In this enlightening episode of Green Profit Academy's Pros Podcast, host Steve Bousquet welcomes Erich Kolb, a seasoned veteran of the green industry, for an in-depth discussion on the multifaceted journey of a landscaper turned business coach. Erich shares the rich tapestry of his career, starting from his humble beginnings mowing lawns as a chil…

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5 Essential Steps to Increasing Your Trade Business's Value 1:04:47

9M ago1:04:47

1:04:47

In this enlightening episode of the Green Profit Academy Pros Podcast, we delve deep into the crucial topic of "The 5 Essential Steps to Increasing Your Trade Business's Value." Our journey through this maze of business enhancement is tailored for trade business owners who are eager to elevate their establishments beyond the ordinary. Whether your …

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Cash Flow Management for Small Businesses in the Trade Industry 1:03:15

9M ago1:03:15

1:03:15

In this pivotal episode of the Green Profit Academy Pros Podcast, we delve into the critical topic of cash flow management—a lifeline for the survival and expansion of small businesses. Christeen & Steve break down the complexities of managing cash flow amidst the unique challenges of the trade sector, including handling physical inventory, navigat…

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Jaime Turney on Maximizing a Meeting with Your Accountant 59:21

9M ago59:21

59:21

In episode 51 of Green Profit Academy Pro, you're invited to join host Christeen Era and accounting expert Jaime Turney as they delve into the lush landscape of financial mastery. This insightful conversation is tailored to help business owners, both seasoned and new, to nurture their financial knowledge and ensure that their meetings with accounta…

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Zach Spicer's Transformational Journey as a Lawncare & Landscape Business Owner 43:53

9M ago43:53

43:53

Dive into an enlightening episode of Green Profit Academy Pro's Podcast where our esteemed host Steve Bousquet explores the vibrant journey of Zach Spicer, the entrepreneurial force behind Spicer's Lawn Care and Landscape Design. Witness how Zach's innovative branding, exceptional service, and a transformative personal story culminate in a thriving…

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How Working with a Tax Strategist Can Put Money Back in Your Bank Account with Mary Pierce 1:06:32

9M ago1:06:32

1:06:32

In this episode of the Green Profit Academy Pros Podcast, we navigate the complex realm of tax strategy with our esteemed guest, Mary Pierce, owner of Pierce and Company, a reputable CPA firm in Fort Lauderdale, FL. Armed with a rich background in small business operations and an unwavering dedication to hard work, Mary's professional journey is as…

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Profit First Advanced Strategies 1:04:30

10M ago1:04:30

1:04:30

Welcome to another enlightening episode of the Green Profit Academy Pros Podcast! Today, we're diving deep into the realm of 'Profit First Advanced'. We've harnessed and implemented these advanced tactics in a way that has revolutionized businesses, steering them towards a path of sustained success. In our previous episode, we dissected the basics …

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Profit First Basics 1:06:08

10M ago1:06:08

1:06:08

Dive into the roots of profitability with the Green Profit Academy Pros Podcast! In this enlightening episode, we're revisiting the foundational principles of 'Profit First', a revolutionary business approach envisioned by Mike Michalowicz. As loyal listeners, you're likely already familiar with both Michalowicz's original book and its industry-spe…

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Getting Ready to Launch Your Season 1:08:35

10M ago1:08:35

1:08:35

Welcome to the latest episode of Green Profit Academy Pro's Podcast with hosts Steve Bousquet and Christeen Era! In this engaging installment, Steve and Christeen dive deep into the essential Lawn and Landscape Company Seasonal Launch Checklist, ensuring that your upcoming season is a roaring success. As the new season approaches, it's crucial for …

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Interview with Matt Thibaeu, Owner of Savant Marketing 48:42

10M ago48:42

48:42

Episode 45 of the Green Profit Academy Pros Podcast features an intriguing conversation with Steve Bousquet and Matt Thibeau, the visionary behind Savant Marketing. As a premier marketing agency for residential contractors, Savant Marketing is transforming the way contractors operate and scale their businesses. Matt founded Savant Marketing with a …

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Renting vs Buying Equipment with Danny Young 51:40

11M ago51:40

51:40

In Episode 44 of the Green Profit Academy Pros Podcast, host Steve Bousquet invites Danny Young for a in-depth discussion on the pros and cons of renting versus buying equipment. Danny Young, who has been with Sunstate Equipment for six years, brings a wealth of experience to the table. Sunstate Equipment is a prominent player in the construction, …

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All In with Mike Michalowicz 43:36

11M ago43:36

43:36

Episode 43 of the Green Profit Academy Pros Podcast, hosted by industry experts Christeen Era and Steve Bousquet, features a dynamic conversation with distinguished guest Mike Michalowicz. Michalowicz is a renowned author who has recently published his groundbreaking book titled "All In." In this episode, Michalowicz challenges conventional leaders…

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The Numbers You Need to Track and Why 1:04:23

11M ago1:04:23

1:04:23

This episode dives deep into the world of business metrics and how to get accurate results, offering insights covered in chapter 11 of Christeen's Profit First for Lawncare & Lanscape Businesses. Christeen and Steve define Key Performance Indicators (KPIs) and Objectives & Key Results (OKRs). They shed light on how these can be implemented to track…

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The Revenue Tiers in Lawn and Landscape Businesses 1:06:59

11M ago1:06:59

1:06:59

In today's episode, industry experts Christeen Era and Steve Bousquet unpack the revenue tiers in lawn and landscape businesses. In Christeen's book Profit First for Lawn Care and Landscape Businesses, she outlined the Targeted Allocation Percentages for a financially healthy business by sorting lawn care and landscape companies into seven tiers ba…

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Done in 5 Years - What's Possible? 1:02:00

12M ago1:02:00

1:02:00

Welcome to the 40th episode of Green Profit Academy's Pro's Podcast! On this episode, we're thrilled to have Linda Stapf, the founder of Stapf Financials, join us. Linda has dedicated her career to helping businesses create and manage their wealth through a deep understanding of their financial numbers. As a certified expert in Profit First, Busine…

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