Marketing Specialist offentlig
[search 0]
Mer

Download the App!

show episodes
 
Where top luxury agents reveal their best practices PLUS interviews with real estate industry influencers, thought leaders and luxury marketing experts, you’ll come away from each episode with new strategies and tactics to list and sell high-end homes in ANY market. Learn from top agents like Ben Bacal, Gary Gold, Patrick Lilly, Rochelle Maize, Frank Aazami and many more!
 
Loading …
show series
 
What comes to your mind when people talk about legacy? Is it the amount of money you will leave behind after you are gone? According to Trey Scott, true legacy is about the impact you leave and the number of lives you have touched. Trey said when he discovered how vital legacy is was when he fell ill and had support and encouragement from all over …
 
In most real estate markets, there are four primary price points. However, there’s a fifth price point in some markets and that fifth price point is....ultra-luxury. Today I’m discussing all five price points, including what constitutes pricing for an ultra-luxury home. Listen in to learn about all five price points. Connect with me: Michael LaFido…
 
Starting over again is not a cakewalk. It calls for humility and a lot of self-will in whatever you do. Today I’m joined by the amazing Heidi Joy. She’s a realtor with a fantastic story that we can all learn from. Heidi has been in the industry for a couple of decades now. In 2018, she split with her partner, and she had to start all over again. He…
 
In this podcast, we’re going to be talking about reading the contract. When a home is under contract, you don’t want to make the assumption that your clients have read the contract. You need to remind them of what exactly the contract says otherwise they might end up paying more. Listen in to learn more. Connect with me: Michael LaFido Marketing Lu…
 
How big do you dream? Do you believe you need tons of experience to make a jump from selling average-priced homes to $7 million mansions? Meet Ashley Tate. She’s with Thrive Real Estate Group. Ashley and I met in January. She attended our Luxury Designation (LUXE) class that we had out in the Denver market, and we toured a couple of mansions as a p…
 
I recently had a showing request for a 6.5 million dollar listing I have, and unfortunately, there were quite a few red flags on the proof of funds. I contacted the agent to let them know that I’d be verifying the information. So, let’s talk about pre-qualifying buyers. It’s easy to take people at their word. How do you know if they’re legitimate? …
 
Chances are, there are luxury agents in your area who have an excellent reputation. You hear about them all the time. They’re the agents people rave about and recommend. They attract leads and referrals, largely due to their reputations. They get hired consistently. If you’re not one already, wouldn’t you want to be an agent like that? It would be …
 
As an agent, you’re always trying to bring additional value to your database. So when people Google you, find your website, or see your YouTube channel, how can you differentiate yourself from the other agents in your market & position yourself as a leading authority on real estate matters? In marketing, we use something called “evergreen videos”. …
 
A dream is just a dream till it becomes a reality. For the 330 million Americans, it's no longer a dream because they're already living it. In America, it's a blessing to have the opportunity to be who we want to be. Today I have the privilege of interviewing Eddy Perez. He's the Founder and CEO of EPM based in Atlanta, Georgia, where he oversees o…
 
Recently, I was teaching our Luxury Designation (LUXE) in Denver, and a guest speaker at the event brought up the topic of Cryptocurrency and the blockchain and real estate closings. In high-end, luxury real estate, you’re more likely to see buyers who want to use Cryptocurrency to buy a home. As a way to differentiate yourself from other agents, I…
 
The decision to start a real estate team comes down to one question, “Am I going to continue to overwork myself, or am I going to branch out and form a team?” But how do you get started? Time to get excited; Gogo Bethke will be joining me on the show. Gogo is terrific at building teams and organizations. She also loves supporting agents. Today, Gog…
 
How do you determine which order to put a listing’s photos in? Today I’ll talk about photo order for online listings. Real estate school doesn’t teach you what photos to show or what not to show. Our job as real estate agents is to accentuate the best features of a home and downplay the least favorable. You don’t have to show every bathroom if some…
 
Have you recently transitioned into real estate or perhaps moved to a new area and don't have local connections? If so, this episode will inspire you. Noelle Nielsen, aka The Minnesotan, shares her journey. Before pivoting to real estate, Noelle has had careers as a headhunter, wedding photographer, and lawyer. She’s been in real estate for six yea…
 
Have you represented a buyer in a multiple-offer situation who wanted to write their seller a letter about why they should pick them? We call these love letters, but are they a good idea? Let’s talk about it. Buying and selling homes is an emotional process, so it makes sense to try and make an emotional connection with your seller. However, some s…
 
I'm sure you can imagine a luxury listing that sells is a huge magnet to attract new clients. But did you know that when marketing a luxury listing - even if it doesn't sell - you will still attract opportunities from that trophy listing? Yes, it happens, and it's happening in "non-luxury markets". Craig Sachse is a living testimony. Craig had a $5…
 
Recently, I received a question from an aspiring agent about the remarks section. As agents, our specialty is people, not writing. However, you still need to know what to say, so today I want to talk to you about the remarks section. Personally, I look to Tony Robbins, who said, “Success leaves clues.” In other words, take a look at what someone su…
 
Did you know that emotional intelligence is considered one of the most valuable skills for real estate agents? In this episode, I have the opportunity of hosting Marques Ogden. We will be having a deep conversation on emotional intelligence and why we need to master it. Marques is a former NFL offensive lineman and built a solid career with the Jac…
 
If you’re working in an appreciating market like our current one, you’ve probably run into issues involving an appraisal gap. How do you handle this issue so that your clients can continue with their transactions? Let’s talk about it: Let’s take a look at an example. Suppose you and a client look at a home listed at $2 million, but it only appraise…
 
Would you like to double your average sales price in 2022 and quadruple your sales volume versus your best year ever? If so, this episode is for you. Jake Crawford will be joining me on the show to share his real estate journey. Jake is a Realtor with extensive market knowledge and unmatched devotion to clients. With over $100 million in sales, he …
 
What are experts saying about 2022? 2021 was an amazing year, so will things continue to be hot next year? Before we get started, I want to mention something that will definitely change in 2022: the return of live events! I plan on hosting more of these throughout 2022, including one in Colorado in January. If you want more information, please visi…
 
Do you have an interest in the international market, but you have no idea how to spread your wings? This episode is for you! My guest and I will be talking about conquering the international market. Today, I have Peter Kempf joining me on the show. He’s noted by Who’s Who in Luxury Real Estate, and he’s been directly involved with the sale and mark…
 
Now that we’re approaching the end of 2021, some of your clients might be pondering the question of when to list their home for sale, during the winter which is typically the slower season, or wait until the spring. Maybe their home is on the market for sale currently, so do they keep it on the market for sale now or take it off the market and reli…
 
The luxury property market is quickly gaining popularity, and more people in real estate are shifting their focus to this niche. Today, school's in session with Alex Lange, teaching us how to crack the luxury market. Alex is the CEO of Forbes Global Properties. At his core, he is a technologist and has firsthand learnings from three exits, four acq…
 
When agents are talking to their potential seller clients, they say things like, “When we list your house,” or “I’m going to list your house.” However, I want you to think completely differently, including your language. Don’t think like a real estate agent - think like a marketer. So replace “list” and “listing” with “market” and “marketing” You a…
 
Did you know that you can take your business from where you are today to attracting multi-million listings - even if you never sold a million-dollar listing? It is possible. Our guest today, Jennifer Williams of Coldwell Banker, tells us how she has grown her business to attract a 5 million listing. I met Jennifer in December of 2019. Jennifer and …
 
Nobel Peace Prize winner Daniel Kahneman once said, “People would rather do business with someone they like and trust rather than someone they don’t, even if the likable person is offering a lower-quality product at a higher price.” This is true of a lot of different areas, and real estate is no exception. That’s why agents need to go out of their …
 
If you ask a typical real estate agent what their go-to social media channel for lead generation is, they’ll probably tell you Facebook, LinkedIn, and Instagram. YouTube doesn’t even make the list. Did you know that YouTube can generate hundreds of new leads for your business? We'll be talking about everything YouTube, from creating a YouTube chann…
 
Today I want to discuss a topic that you should all be familiar with: making videos! Video will get you a better ROI² than other investments. When I say better ROI² I am specifically talking about both return on investment (which is what most people think of when they hear ROI), but also a better return on impression. I’ve seen a lot of personal su…
 
Have you had a buyer client recently lose out in a multiple offer situation? Is inventory still low? Are you familiar with the term appraisal gap? Do you have an idea what it is or how to apply it? This episode is for you if you want to learn more about finding potential sellers in a low inventory market & the appraisal gap. My guest, Regan Maki, a…
 
Today I want to discuss a topic that you should all be familiar with: making videos! I’ve seen a lot of personal success from my videos, so I want to share some tips with you today on how to grow your brand with them. One of the key elements of creating videos is not to give up. Creating a strong video presence takes time, but it is well worth it. …
 
Are you active on social media? What are your top three social media channels? We are living in an era where social media is no longer optional, but mandatory. As a business, if you are not on social media, you could be missing some opportunities. Today, we’ll be talking about everything social media. I have the privilege of hosting the amazing Tes…
 
Typos and grammatical errors look unprofessional. I always get an analysis on my listings by fresh eyes. Your second sight should be someone you trust. There’s no shame in having someone else double-check your listing before it goes live, especially if they make it better. Making those small changes to a listing can differentiate it from the compet…
 
Do you recruit top performers? If one common thread binds real estate industry executives together, it’s all about attracting and retaining quality sales employees - which is crucial for continuing growth and success. On today’s show, our guest is Judy LaDeur, a real estate recruiting coach. Judy and her organization are dedicated to training the b…
 
As a luxury specialist, I’ve learned a lot about what it takes to successfully sell a difficult or unique property for top dollar in the shortest amount of time. To achieve that for your clients, it's been my experience that you need to adhere to the three p’s: positioning, process, and price. Today I’ll talk about how each of these is critical to …
 
On today’s show, I’m going to talk about the journey of a recent significant $7,500,000 home that I put under contract. This home was famous for being the backdrop for FOX's hit series "Empire" for 6 seasons, it was Lucious Lyon’s home (aka The Lyon’s Den) on the tv show. This journey started in 2013 when the home first went on the market for just …
 
It can be hard to break into the luxury market if you don’t know what you’re doing. Fortunately, today I’ll be talking about one of the easiest ways that agents can start positioning themselves as go-to luxury experts. The idea is to use other people’s properties to build your business. You’re essentially helping other agents with things like open …
 
When selling luxury real estate, the biggest challenge is that luxury home buyers rarely have a sense of urgency. Even if they feel the need to upgrade to something bigger or better, they’re often too busy to actively pursue buying a new home. Because of this, it can be challenging to get their attention and even more challenging to get them to com…
 
We’ve finally had the opportunity to host live events once again, and our most recent gatherings have been absolutely fantastic! We flew in 70 top-producing agents from throughout the country to AXR Winery at Napa, where we conducted a training seminar and viewed some multi-million dollar properties. We received some excellent feedback from those w…
 
Divorce is an incredibly emotional experience, but the reality of our society is that it exists. In most cases, the house is often the largest asset and will end up being sold. As real estate professionals, we can be on hand to help, but we have to approach it the right way. Divorce sales come with a ton of nuances, and as agents, we need to be awa…
 
When we’re talking about the $1 million and above price point properties in the Chicagoland market, you have to remember that this area is a buyer’s market. At these high price points, your agent needs to be aggressive and be able to think outside the box. This is where the power of event-based marketing comes into play. Using event-based marketing…
 
This week brings a major milestone for the Luxury Listing Specialist - we’ve published 150 episodes. Can you believe it? Thank you, everyone, for tuning in and sharing with your friends! It was a year ago when we launched our 100th episode. And what a year it’s been. The pandemic brought about many changes in housing and lifestyle needs. The luxury…
 
What do migration patterns have to do with luxury real estate? When you know that a large number of people are moving to a specific city or state from your market, you’re in a much better position to offer value to them by recommending a LUXE agent with a proven track record. Listen to learn more.Av Michael LaFido
 
The LGBTQ community has immense buying power in the housing market, and it’s going unused. Why? In short, it’s because of discrimination. Housing discrimination within the LGBTQ community has been and continues to be a serious issue. On today's episode, Ryan Weyandt, the CEO of the LGBTQ Real Estate Alliance, is my guest. Ryan’s an essential voice …
 
For this week’s message, I’d like to discuss the power of little fixes, the small things you can do as an agent to make your sellers’ listings stand out. If you’re going on a listing appointment with a seller and they have some deferred maintenance, you’ll want to roll up your sleeves and tackle some of those issues yourself. Today I’ll share a few…
 
As you know I'm always looking to bring on guests that fill voids, or perhaps on a topic we haven't covered before. And today's guest is no different. I'm very excited to have Leigh Steinberg with us. Leigh’s a sports super agent who’s represented NFL players, from Troy Aikman to Howie Long, to Patrick Mahomes. He was the real-life inspiration behi…
 
When I became a licensed real estate agent in the fall of 2000, I wish someone would have shared with me these three words of wisdom. I would say these three are vital to help newer agents differentiate themselves and become consistent top-producing agents. 1. Be likable and be you, 2. Grow your knowledge and your confidence will grow too. 3. Diver…
 
Sometimes I'll do some high-level ninja-trick podcasts that dive deep into some really important marketing angles... and capital gains tax is one of those sticking points. You might be wondering what does a defunct movie rental business and a flouring, $161 million streaming business have to do with capital gains tax, let alone luxury real estate? …
 
Today’s topic is empathy - or more specifically, having empathy for the stress your buyer and seller clients are going through when trying to sell their home and buy a home. Make sure that you as an agent are empathetic to your buyers and sellers….it will only make your client's experience better and will help you earn more referrals.…
 
On today’s podcast, Pete Middleton, one of La Jolla’s top brokers, and I have some great tips for differentiating yourself from the competition. Pete grew up in a real estate family in Brockton, Massachusetts. He moved to the San Diego/La Jolla area in the early 90’s. Since then, he’s received several awards and recognition for his work in real est…
 
Loading …

Hurtigreferanseguide

Copyright 2022 | Sitemap | Personvern | Vilkår for bruk
Google login Twitter login Classic login