Beste Neal Schaffer podcaster (2023)

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Your Digital Marketing Coach with Neal Schaffer

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Unlocking Your Digital Marketing ROI with Christopher Roberts 34:41

6d ago34:41

34:41

Ready to unlock the mysteries of maximizing your digital marketing ROI? Strap in as we bring you an exclusive interview with Christopher Roberts, the General Manager of Cloud Control Media. Christopher lifts the curtain on the agency's proprietary technology and the remarkable role of artificial intelligence in tracking data, all designed to turbo-…

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Your Digital Marketing Coach with Neal Schaffer

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Rediscover the Power of Email Marketing: Nurturing Customer Relationships and Maximizing Profits 38:16

13d ago38:16

38:16

This episode is another preview of content that will be included in my upcoming book. Two episodes ago I requested that you rethink your social media marketing with the role of user-generated content in mind. This episode I want you to rethink the role that email marketing can have in developing communication pathways and ultimately relationships o…

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Your Digital Marketing Coach with Neal Schaffer

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Uncovering the Secret to B2B Growth: Is Social Media the Answer? with Andy Lambert 59:09

19d ago59:09

59:09

Ever wished you could tap into the brilliant mind of an author, successful company founder, and and senior manager at a cool company like Adobe? Meet today's guest Andy Lambert, author of Social 3.0. I was lucky to have Andy share his experiences and insights on B2B growth with me. Andy schooled us on how to shift our mindset to use social media fo…

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Your Digital Marketing Coach with Neal Schaffer

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Reimagine Your Social Media with User-Generated Content 1:04:03

27d ago1:04:03

1:04:03

Ready to tap into the power of User-Generated Content (UGC) and revolutionize your social media marketing strategy? I recorded this episode to flesh out content for a chapter in my upcoming book, so this will also act as a special preview as to what I have been working on. I'll guide you through the captivating new world of UGC, where engaging TikT…

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Your Digital Marketing Coach with Neal Schaffer

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How to Turn Your Blog into a Profitable Business: The 3-Step Process with Graham Robertson 44:50

1M ago44:50

44:50

Are you ready to unlock the secrets of turning a passion project into a thriving business? Imagine being at a crossroads in your career, unsure of the next step, and a friend suggests starting a blog. That's how Graham Robertson, founder and CEO of Beloved Brands, began his entrepreneurial journey. Listen in as Graham unfolds his transformative tra…

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Your Digital Marketing Coach with Neal Schaffer

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LinkedIn Updates for 2023 You Need to Know 23:55

1M ago23:55

23:55

What do you do after you publish 2 books on LinkedIn but would rather work on new content rather than revise the older books? You offer a free update on LinkedIn best practices. With that thought, my free ebook, Maximizing LinkedIn for Business, was born. Now in its 4th edition, which I am announcing with this podcast episode, this is a 55-page PDF…

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Your Digital Marketing Coach with Neal Schaffer

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The Secrets to Successful Social Selling with Jon Ferrara of Nimble 1:05:14

2M ago1:05:14

1:05:14

Highlighting an industry trailblazer, I'm honored to host Jon Ferrara, the tech visionary behind Goldmine, once the largest CRM in the world, and Nimble, the pioneer of social CRMs. Buckle up as Jon takes us on a journey exploring how to turn social media into a goldmine of sales leads, stake your claim with influencers, and leverage social media t…

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Your Digital Marketing Coach with Neal Schaffer

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Finding Your Marketing Purpose with Ikigai 13:07

2M ago13:07

13:07

Do you feel there's a missing link in your marketing strategy? It might be time to incorporate 'Ikigai,' a Japanese concept that brings purpose and meticulous precision into the equation. I'm here to show you how focusing on the details, embracing who you are, and finding joy in the little things can contribute to your professional success. In this…

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Your Digital Marketing Coach with Neal Schaffer

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Exploring the Convergence of Podcasting & YouTube with Vyyyper from vidIQ 43:31

2M ago43:31

43:31

What happens when the lines between podcasting and YouTube start to blur? Join me as I sit down with Vyyyper - The Man About Tech, from vidIQ, as we venture into this buzzing convergence. Vyyyper, a renowned YouTube expert, generously offers his insights drawn from his transformative journey from a tech content creator to an executive social media …

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Your Digital Marketing Coach with Neal Schaffer

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Revolutionizing Digital Marketing with Marketing Containers: A Strategic Approach to Success 18:26

2M ago18:26

18:26

Ever feel like your digital marketing efforts are scattered all over the place? I'm here to share a groundbreaking concept called marketing containers that will revolutionize your approach to content marketing, enhancing your strategies and optimizing your resources. Encapsulating my professional experiences and insights, I'll reveal why these cont…

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Your Digital Marketing Coach with Neal Schaffer

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Mastering Content Creation: Insights from Melanie Deziel, from Journalism to Digital Marketing 35:25

3M ago35:25

35:25

Ever wondered how to brew compelling content that sets you apart? Join me for a riveting conversation with Melanie Deziel, a content wizard who began her journey in journalism and went on to shape the digital marketing world. This episode is loaded with Melanie's intriguing anecdotes - from creating branded content for the Huffington Post and the N…

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Your Digital Marketing Coach with Neal Schaffer

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The SES Framework: A New Lens for Digital Marketing 18:30

3M ago18:30

18:30

What if you could streamline your digital, content, influencer, social media, and marketing strategies with ease? Join me as I unravel unique frameworks and processes to make this aspect of your business more manageable. Using insights gathered from crafting my upcoming fifth book, I want to share with you not just theories, but practical, implemen…

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Your Digital Marketing Coach with Neal Schaffer

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Party Your Way to Success: Practical Social Media Marketing Strategies with Jason McDonald 45:10

3M ago45:10

45:10

Imagine attending a party that teaches you the ins and outs of social media marketing. That's exactly what we explore in our conversation with Jason McDonald, best-selling author of digital marketing and internet marketing workbooks. Jason shares his expertise on SEO, social media, and ads, as well as his journey from working in the embedded system…

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Your Digital Marketing Coach with Neal Schaffer

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LinkedIn Creator Mode: Your Killer Secret Weapon for LinkedIn Growth 25:14

3M ago25:14

25:14

Ready to unlock the full potential of LinkedIn Creator Mode and skyrocket your reach? I've got you covered with a game-changing episode that reveals how this powerful, yet underutilized feature can help you broaden your reach, grow your network, and establish thought leadership. As a business owner, entrepreneur, or content creator, you'll get a st…

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Your Digital Marketing Coach with Neal Schaffer

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Using Behavioral Science in Marketing [Nancy Harhut Interview] 40:04

3M ago40:04

40:04

Discover the power of psychological principles in marketing as we chat with Nancy Harhut, author of "Using Behavioral Science in Marketing." Uncover why C-suite executives are recognizing the immense potential of incorporating behavioral science into their strategies and how you can stay ahead of the curve. From leveraging the magnetic middle to ex…

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Your Digital Marketing Coach with Neal Schaffer

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AI is Transforming Digital Marketing - Here's What You Should Know NOW! 31:53

4M ago31:53

31:53

What if AI could be the game-changer you need to revolutionize your digital marketing strategy? In this captivating episode, I unlock the power of AI and its potential to transform the way businesses and individuals operate. Listen closely to learn how a new generation of doing things stacks up against traditional marketing methods. I also dive int…

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Your Digital Marketing Coach with Neal Schaffer

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How to Build an Army of Irrationally Loyal Fans to Your Brand [Deb Gabor Interview] 57:17

4M ago57:17

57:17

Imagine building an army of irrationally loyal fans for your brand, fans who keep coming back for more and help your business thrive in today's competitive marketplace. In our captivating conversation with branding expert and author Deb Gabor, we discuss just that - the secrets to turning customers into devoted followers and her latest book, 'Perso…

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Your Digital Marketing Coach with Neal Schaffer

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The 10 AI Tools for Marketing That I Am Using Today 59:52

4M ago59:52

59:52

Discover the top 10 AI marketing tools that I personally use and love! In this episode, I'll reveal my favorite tools and give you a demo of each one, so you can see how they can help you grow your business. From content creation to SEO optimization, these AI-powered tools are game-changers for startups, business owners, and entrepreneurs. Don't mi…

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Your Digital Marketing Coach with Neal Schaffer

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How to Analyze Marketing Data To Improve Your ROI [Emma Lo Russo Interview] 40:48

4M ago40:48

40:48

Has your marketing data been feeling a little flat? Are you looking for ways to increase your ROI? Look no further! In this interview with the digital marketing analytics and ROI dashboard Digivizer CEO and co-founder, Emma Lo Russo, we'll show you 3 actionable strategies to help you analyze your marketing data and maximize your return on investmen…

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Your Digital Marketing Coach with Neal Schaffer

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The ROI of Podcasting is Not What You Think 19:36

5M ago19:36

19:36

In this episode of the Your Digital Marketing Coach podcast, I'm diving deep into the world of podcasting and exploring the true value it can bring to your business! Podcasting isn't just about monetizing your content; it's about building relationships, growing your audience, and establishing yourself as an authority in your niche. I'll discuss the…

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Your Digital Marketing Coach with Neal Schaffer

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Building a Sustainable Marketing Machine for Small Businesses: Expert Advice [Andrew Schulkind Interview] 47:37

5M ago47:37

47:37

In this episode I interview Andrew Schulkind, the author of "Marketing for Small B2B Businesses: How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing." The episode focuses on building a sustainable marketing machine for small businesses, with a particular emphasis on B2B businesses. Andrew shares his expertise in workin…

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Your Digital Marketing Coach with Neal Schaffer

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Stop Being a Cheapskate: The Importance of Investing in Marketing 13:19

5M ago13:19

13:19

In this podcast episode, I discuss the importance of investing in marketing and not being too frugal with marketing budgets. I share personal examples of how investing money in the right areas can lead to significant returns in terms of lead generation and business growth. I emphasize the importance of not being a "cheapskate" in marketing and inst…

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Your Digital Marketing Coach with Neal Schaffer

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The Conversion Code: Real Step-by-Step Advice for Sales-Focused Marketing [Chris Smith Interview] 44:01

5M ago44:01

44:01

In this episode of the Your Digital Marketing Coach podcast, I interview Chris Smith, author of The Conversion Code, about implementing a sales-focused marketing strategy. We discuss the science behind the convergence of sales and marketing and provide real step-by-step advice for success. Chris emphasizes the importance of having a well-organized …

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Your Digital Marketing Coach with Neal Schaffer

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What the Heck is Holistic Marketing? 16:00

6M ago16:00

16:00

The creator economy has unleashed a new generation of creators who seek to become niche experts. While having niche expertise in an industry can be helpful to your business if you want to market in that industry, does hiring a niche expert to help with your marketing make sense? On the other hand, what is the holistic marketing concept, and how doe…

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Your Digital Marketing Coach with Neal Schaffer

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How to Develop a B2B Influencer Marketing Program [Tim Williams Interview] 1:04:05

6M ago1:04:05

1:04:05

One might argue that influencer marketing should be an even more important marketing channel for B2B brands, but most simply misunderstand what is potentially the most powerful marketing channel for them. From leveraging employees as internal influencers to properly collaborating with external influencers, influencer marketing can have a profound i…

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Your Digital Marketing Coach with Neal Schaffer

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Livestreaming Changes Everything 18:49

6M ago18:49

18:49

Are you looking to breathe some new air into your digital marketing? Want to create content that can truly be leveraged across EVERY social media and evergreen content platform? Do you want to have more FUN with your content and create a community revolving around it and your content experience? A LOT has been said about live streaming, but I don't…

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Your Digital Marketing Coach with Neal Schaffer

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5 Unconventional Content Marketing Approaches [Joe Pulizzi Interview] 55:41

6M ago55:41

55:41

If you have an interest in content marketing, you might know who Joe Pulizzi is and his absolute authority on the subject. But just in case, Joe is considered the legitimate Godfather of Content Marketing because he is the: Founder of Content Marketing Institute Founder of Content Marketing World Author of several content marketing books, including…

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Your Digital Marketing Coach with Neal Schaffer

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R.I.P. Marketing Campaigns. Do THIS Instead. 13:18

6M ago13:18

13:18

You've heard it a million times: you need to do marketing campaigns if you want your business to grow. But what if I told you that's not actually true? That focusing on something else instead could lead to even better results? Listen to this episode to find out what that "something else" is. Specifically I will be discussing the ineffectiveness of …

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Your Digital Marketing Coach with Neal Schaffer

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How to Grow Your Business with High Velocity Digital Marketing [Steven Mark Kahan Interview] 36:00

7M ago36:00

36:00

67 percent of B2B buyers no longer prefer to interact with sales representatives when making purchasing decisions. Gathering information online is now the hallmark of the buying process. This is great background for today's interview with Steven Mark Kahan, author of High Velocity Digital Marketing, who has successfully helped grow seven startup co…

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Your Digital Marketing Coach with Neal Schaffer

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Human x A.I. : Unleashing the Power of A.I. in Marketing [Greg Starling Interview] 50:09

7M ago50:09

50:09

Following up on my report from the Generative AI conference, today's guest has transformed a social media dashboard into becoming an AI ghostwriter for digital and social media marketing. Meet Greg Starling, Head of the Innovation Labs at Tailwind, who is helping to create a new generative AI product there. - Using AI to brainstorm ideas - Using AI…

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Your Digital Marketing Coach with Neal Schaffer

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The Future of A.I. is NOW: 15 Takeaways from Jasper's Generative AI Conference 53:35

7M ago53:35

53:35

The use of AI in marketing and business in general is evolving much quicker than you might think. I had a chance to attend Jasper's Generative AI conference in San Francisco this month and wanted to share with you how far things are progressing and the impact it is already having on marketing and business. Tune in and I trust that you will also com…

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Your Digital Marketing Coach with Neal Schaffer

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Exponentially Improve Your Social Media through Authentically Social Content 24:40

7M ago24:40

24:40

Social media is not an option for generating organic traffic back to your website anymore. It is time to use social media what it was intended for, and to reap the benefits and gain a competitive advantage compared to those who are still using social media as if it was 2010. This is time to embrace authentically social content. Short form video is …

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Your Digital Marketing Coach with Neal Schaffer

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How to Leverage TikTok for Brand Growth and Influencer Collaborations [Cassie Petrey Interview] 43:06

8M ago43:06

43:06

TikTok is becoming more critical of a channel to tap into a new generation and new trends. But there are many things that we can apply from our legacy social media marketing into understanding and leveraging this newest of social media platforms for our business. Today's guest, Cassie Petrey, co-founder of the digital marketing company Crowd Surf, …

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Your Digital Marketing Coach with Neal Schaffer

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ChatGPT, AI and Search Engines: My New Perspective and Advice for You 29:13

8M ago29:13

29:13

Yes, there is a lot of buzz about ChatGPT, but what exactly does it mean for your business and what should your next steps be? Listen to my perspective and advice, and learn how to apply ChatGPT to your specific business and marketing needs. Key Highlights [03:18] Experimenting with Chat GPT [06:00] Generative Artificial Intelligence Conference [08…

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Your Digital Marketing Coach with Neal Schaffer

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How to Get 1 Million Views on Your Instagram Reels [Travis Brown Interview] 46:19

8M ago46:19

46:19

Looking to improve your Instagram Reels? Today's special guest, Travis Brown (@travisbrown on Instagram) will teach you the tips and tricks to get the most out of your Instagram videos, including: How to research high-impact topics and hooks How to only post content that works How to make videos 5 times faster Key Highlights [04:02] Introduction of…

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Your Digital Marketing Coach with Neal Schaffer

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My 42 Tools Marketing Technology Stack for 2023 38:20

8M ago38:20

38:20

I recommend my clients always do an audit of their marketing technology stack on an annual basis, so here I am sharing my own stack in hopes of inspiring you to do the same and also to help you learn about some cool new tools that you might want to check out! Below are links to each of the tools - and note that many of them are affiliate links, but…

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Your Digital Marketing Coach with Neal Schaffer

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How to Foster Meaningful Conversations That Engage and Move People [Minter Dial Interview] 44:24

9M ago44:24

44:24

Networking and fostering meaningful conversations to engage and move people are core skills that every marketing professional, entrepreneur, and business owner should have. To help us hone in on these skills to begin the new year, I am honored to have my friend and someone who I have a great deal of respect for, Minter Dial, on this episode. Minter…

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Your Digital Marketing Coach with Neal Schaffer

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How My Marketing - and Business - Performed in 2022 31:15

9M ago31:15

31:15

Welcome to episode 300! As part of an annual tradition, today I report to you on how my marketing channels and business did in 2022. I want to not only provide you the data to let you know why I recommend what I do, but also inspire you by providing you some benchmarks for your own digital marketing. Key Highlights [02:25] My Annual Look On How My …

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Your Digital Marketing Coach with Neal Schaffer

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Social Media Reveals from a TikTok Influencer - Who is Also a Doctor! [Dr. Brian Boxer Wachler Interview] 34:36

9M ago34:36

34:36

Not every company is on board the TikTok train yet, but after listening to this episode, you will see TikTok in an entirely new way. Meet Dr. Brian Boxer Wachler, a doctor who specializes in a rare disease of the eye called keratoconus who started posting on TikTok during covid and now has become a bonafide TikTok influencer with more than 3 millio…

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Your Digital Marketing Coach with Neal Schaffer

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It's Time to Get Serious About Short Form Video 28:03

9M ago28:03

28:03

TikTok. Instagram Reels. YouTube Shorts. You've heard the buzz around them, and you know that is where social media users are spending the most time consuming content today. Short form video has transformed from its earliest days of just being about trending dances on TikTok to being a place where people go looking for information. If you have chil…

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Your Digital Marketing Coach with Neal Schaffer

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Google Analytics 4: What You Need to Know Today [Chris Cheetham-West Interview] 35:46

10M ago35:46

35:46

One of the core tools that most marketers use to measure their ROI, Google Analytics, is undergoing its first major revision in more than a decade. From beginners to experts, learn what these changes mean to you and how you can best prepare for them in this interview with Google Analytics expert Chris Cheetham-West. Key Highlights [06:28] Introduct…

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Your Digital Marketing Coach with Neal Schaffer

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Your Community is Always a Subset (of Your Potential) 17:40

10M ago17:40

17:40

One of the most impactful marketing concepts that I know and teach is this one: Your community is always a subset. While originally geared towards explaining influencer marketing, it actually should be used to better understand our entire approach to digital marketing and help equip us with a growth mindset. Key Highlights [02:57] Community As A Su…

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Your Digital Marketing Coach with Neal Schaffer

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Why Influencer Marketing is Your Best Marketing Investment When You Have Little Marketing Budget [Nisarg Shah Interview] 37:12

10M ago37:12

37:12

While we have covered a lot about influencer marketing on this podcast, there is one facet that we haven't looked at: The cost-effectiveness of influencer marketing. As we head towards a potential recession in 2023 and marketing budgets are tight, this becomes even more important. That's why on this episode we will focus on why influencer marketing…

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Your Digital Marketing Coach with Neal Schaffer

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How I am Tweaking My Social Media Marketing for 2023 22:40

10M ago22:40

22:40

Unplugging for a week being sick gave me a chance to reimagine my own social media marketing for the new year. The truth is, when it comes to social media, many businesses continue to do the same old same old even as content consumption tastes change. Social media content creation also requires the resources of time and money, so here is how I reco…

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Your Digital Marketing Coach with Neal Schaffer

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The New Rules for Repurposing Content in 2023 [Amy Woods Interview] 51:50

10M ago51:50

51:50

Are you giving your content the attention it deserves? Do you create a video, podcast, or blog post, and then forget about it after its done. Meet Amy Woods, the queen of content repurposing, who is going to help you get MORE from ALL of your content than you might have thought possible! In this episode you will learn: Repurposing video is easy(er)…

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Your Digital Marketing Coach with Neal Schaffer

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13 Influencer Marketing Trends for 2023 That You Should Know 28:01

11M ago28:01

28:01

I’ve talked a lot about influencer marketing over the past several years, both on this podcast and in my book, “The Age of Influence.” The practice of influencer marketing has changed since 2019 and 2020, when I wrote that book. For that reason, we need to look at the current influencer marketing trends if our campaigns and techniques are to remain…

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Your Digital Marketing Coach with Neal Schaffer

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How to Successfully Create, Launch, and Promote Your Podcast 50:18

11M ago50:18

50:18

While not as popular as blogging, YouTube, or social media, podcasting still continues to grow and has tremendous value for those that get it and use it right. Whether you are a current podcaster or are thinking of launching a new podcast, this episode is a virtual masterclass of best practices in: why you might consider starting your own podcast w…

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Your Digital Marketing Coach with Neal Schaffer

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Lessons from My Digital Entrepreneur Journey (So Far) 23:48

11M ago23:48

23:48

Monetizing your knowledge by creating and selling digital products is not as easy as the experts make it out to be. I want to share with you my own experiences and how I view setbacks as a painful but necessary step to find success in order to inspire you to continue your digital entrepreneurial journey as I am continuing mine. Key Highlights [02:2…

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Your Digital Marketing Coach with Neal Schaffer

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How to Build Your Brand by Collaborating with Content Creators [Yash Chavan Interview] 44:02

11M ago44:02

44:02

The heart of influencer marketing is collaboration. And at the heart of collaboration are content creators. A slight change in how you see influencer marketing can have a significantly positive effect on how you can collaborate to help build your brand. In this episode you will learn: Yash's 6-step-system for influencer marketing success InfluenceR…

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Your Digital Marketing Coach with Neal Schaffer

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11 Takeaways from VidSummit 2022: How to Master YouTube (and YouTube Shorts) 1:22:23

12M ago1:22:23

1:22:23

I attended VidSummit, the largest conference for YouTube marketing and influencers, recently, and I was blown away by what I learned. I was so blown away that I felt compelled to share ALL of my takeaways with you. And because I learned a lot, this episode is my longest ever. However, if you are trying to upgrade your YouTube marketing or get start…

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