Taking you inside TechMedia conferences with interviews featuring speakers including Rand Fiskhin of Moz and Jason Miller of LinkedIn. Each event brings together technology and marketing thought leaders and executives. Founded by entrepreneurs for entrepreneurs, TechMedia has been highlighting and networking the technology, entrepreneurial and venture capital communities in the Southeast and Mid-Atlantic since 2001. Through conferences, media, and networking forums, TechMedia’s goal in life ...
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#ISUM15 Byte: Melanie Deziel, Native Ads that Work
7:37
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Melanie Deziel of Time, Inc. on Native Advertising. Are you the guy at the bar that only talks about yourself?Av BJ Smith
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#ISUM15 Byte: Anne Gherini, Mobile Millennials
9:41
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Anne Gherini of StumbleUpon talks about reaching Millennials in the mobile age.Av BJ Smith
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#ISUM15 Byte: Ben Averch, Building Enabling Systems with Big Data
8:11
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Ben Averch of Stanley Gibbons talks about making Big Data the gasoline that runs your marketing engine.Av BJ Smith
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#ISUM15 Byte: Scott McNabb, The Amazing Convergence of MarTech and AdTech
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Scott McNabb from Oracle Marketing Cloud talks about the tools CMO's need to tie their work to the revenue it generates.Av BJ Smith
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#ISUM15 Byte: Aziz Hasan, Bringing together Marketing and Design for the Perfect User Experience
7:40
7:40
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Aziz Hasan of Refinery29 joins BJ for a fun talk about chicken and waffles, and an interesting look into designing for a better user experience.Av BJ Smith
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#ISUM15 Byte: Justine Jordan, Making Email Awesome!
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Justine Jordan of Litmus reminds us of the power of email marketing done well.Av BJ Smith
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#ISUM15 Byte: Geoffrey Colon on Podcasting and Disruptive Content Marketing
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12:55
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Geoffrey Colon of Microsoft is a fellow podcaster--we talk about podcasting as a platform and disruptive content.Av BJ Smith
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#ISUM15 Byte: Marissa Coren, Creating Experiences at Uber
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5:02
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Marissa Coren tells us how Uber uses content to create experiences and what it's like working for a company moving at the speed of life.Av BJ Smith
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#ISUM15 Byte: Sarah Weise, Experience is in everything you do.
7:36
7:36
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From chicken & waffles to user interfaces without screens, Sara Weise from Booz Allen Hamilton gives us an entertaining look at UX design.Av BJ Smith
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#ISUM15 Byte: Santosh Subramanyam, Globalization + Localization = “Glocalization”
8:54
8:54
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Santosh Subramanyam from Marriott International talks about marketing to local markets in a global economy.Av BJ Smith
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#ISUM15 Byte: Alyssa Meritt, Wallet Wars: Loyalty, Payment and Beyond
7:48
7:48
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Alyssa schools us on the many great things marketers can do with digital wallets.Av BJ Smith
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#ISUM15 Byte: Matthew Ruttley, Speaking Their Language Too
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6:52
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Matthew Ruttley tells us about Multilingual Marketing: Data Science Secrets to Open Your Business to Global Customers.Av BJ Smith
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#ISUM15 Byte: Michael Barber ... Email that doesn't suck!
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5:52
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Michael Barber of Barber and Hewitt reminds us of the power of email marketing and gives advice for using data to do email the right way.Av BJ Smith
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#ISUM15 Byte: Cliff Seal of Pardot on the Psychology of Content
5:15
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Cliff previews his talk by telling why a UX expert is giving a presentation about content. Plus, what he things may be a hot topic at Internet Summit.Av BJ Smith
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#ISUM15: Rand Fishkin on Google's 2 Algorithm World
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Rand Fishkin of Moz talks about Google's two algorithm system, The Princess Bride, and why Content is NOT King! He'll be at Internet Summit for the Wednesday afternoon keynote.Av BJ Smith
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#ISUM15: Behind the Scenes with Paige Pires de Almeida
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We go behind the scenes of Internet Summit 2015 with Paige Pires de Almeida. You'll learn how speakers are selected, the importance of the "hallway track", and how to choose your own adventure to get the most out of ISUM. We'll also preview future episodes with Rand Fishkin of Moz and Jason Miller of LinkedIn.…
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