The Duct Tape Marketing podcast

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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/the-final-flight-of-captain-forrester">The Final Flight of Captain Forrester</a></span>

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The Final Flight of Captain Forrester

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A woman’s search for her father—a pilot who disappeared during a mission in Vietnam—collides with the fight over what we owe those who never returned from war. From the producers of "America's Girls," and hosted by Texas Monthly writer Josh Alvarez, the show debuts April 2025. Texas Monthly Audio subscribers get early access to the show, plus bonus episodes and more subscriber-only audio. Visit texasmonthly.com/audio to learn more.

The Duct Tape Marketing Podcast

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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!

1228 episoder

#Marketing Education #Business Education #John Jantsch #Marketing #Business #Entrepreneur #Podcasting Education #I Interview

The Duct Tape Marketing Podcast

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1228 episoder

#Marketing Education #Business Education #John Jantsch #Marketing #Business #Entrepreneur #Podcasting Education #I Interview

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The Duct Tape Marketing Podcast

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5 Ways Google Search Console Can Help Your SEO Strategy 11:47

for 4 dager siden11:47

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11:47

John breaks down five powerful ways to use Google Search Console to transform your SEO strategy. From uncovering high-intent search queries to improving click-through rates and measuring true search visibility, this episode offers practical insights that go far beyond rankings. If you're ready to turn SEO data into real business results, this episode is a must-listen. Today we discussed: 00:00 Opening 00:09 SEO is Not Dead 02:53 Intent and Content Opportunities 05:12 Local and Branded Visibility Signals 05:53 Measuring Trust and Visibility 07:05 Fixing Technical Problems 08:06 Guiding AI Content Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!…

The Duct Tape Marketing Podcast

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Outsmarting AI: Secrets to Human-Centered Marketing 24:38

for 5 dager siden24:38

24:38

Mark Schaefer is a globally recognized marketing futurist, bestselling author of Marketing Rebellion and The Content Code , and host of the top-ranked Marketing Companion podcast. He’s also a keynote speaker and trusted strategy consultant to some of the world’s leading brands. In this episode, Mark joins the Duct Tape Marketing Podcast to discuss his latest book, Audacious: How Humans Win in an AI Marketing World . He shares powerful insights on why human-centered marketing is the antidote to AI saturation and how bold, creative branding, emotional connection, and shared experiences are reshaping modern marketing strategy. If you're looking to stand out in the age of automation, this episode is your roadmap. Today we discussed: 00:00 Opening 00:09 Introducing Mark Schaefer 00:59 Where Do Humans Fit in an AI Dominated World? 04:09 A World Without Shared Experiences 07:00 How to Out-Human AI 09:44 Embracing Every Day Awe 13:08 How AI is Changing Consumer Behavior 17:25 Story of the Book Cover 19:17 Start with Wrong Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts…

The Duct Tape Marketing Podcast

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How to Think Strategically About AI Tools 25:07

for 11 dager siden25:07

25:07

Dan Sanchez is an AI marketing strategist, consultant, and creator of the AI-Driven Marketer podcast. He’s a leading voice in the intersection of artificial intelligence and marketing strategy, helping businesses harness AI for content creation, automation, and growth. In this episode, Dan shares how marketers can think strategically about AI tools like ChatGPT—using them not just to automate tasks, but to enhance problem-solving, productivity, and creative strategy. Tune in to learn how to cut through the noise, avoid overwhelm, and make AI your most valuable co-pilot in the ever-evolving world of marketing. Today we discussed: 00:00 Opening 00:09 Introducing Dan Sanchez 01:57 Approaching AI Strategically 04:04 Creating New Things with AI 06:36 Evolution of AI Prompting 08:50 Humans Changing Role in Marketing 11:38 Developing Skills vs Delegating Tasks 13:51 AI Agents Affect on Marketing 17:50 Advice on Using Deep Research More About Dan Sanchez: Check out Dan Sanchez's Website: https://danchez.com Connect with Dan Sanchez on LinkedIn: https://www.linkedin.com/in/digitalmarketingdan/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts…

The Duct Tape Marketing Podcast

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Build Trust by Saying What Others Won’t 25:37

for 12 dager siden25:37

25:37

Marcus Sheridan is a globally recognized keynote speaker, author of They Ask, You Answer , and founder of one of the world’s most visited swimming pool websites. With over 750 keynotes delivered—including TEDx—and features in The New York Times and Forbes , Marcus is a trusted voice in content marketing and brand transparency. In this episode, he shares how businesses can dominate their industries by building customer trust by embracing self-service tools, and saying what competitors won’t. Tune in to learn how to rethink your marketing strategy, leverage video content, and future-proof your brand in an AI-driven world. Today we discussed: [00:00] Opening [00:09] Introducing Marcus Sheridan [02:10] Building a Known and Trusted Brand [06:18] Thinking Like a Media Company [11:20] Using AI to Help With Promotion [15:25] Mitigating Risk for Customers [20:05] Controlling the Conversation More About Marcus Sheridan: Check out Marcus Sheridan's Website: https://www.marcussheridan.com Connect with Marcus Sheridan on LinkedIn: https://www.linkedin.com/in/marcussheridan/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts…

The Duct Tape Marketing Podcast

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The New SEO Playbook for Business Growth 19:11

for 18 dager siden19:11

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John dives deep into the evolving landscape of SEO in this solo episode. He breaks down what today’s marketers need to know about zero-click searches, AI content, Google Search Console, and how to build search strategies that actually drive conversions. Whether you're a local business owner or a digital agency, this episode delivers a fresh SEO playbook packed with actionable insights to boost visibility, authority, and high-intent traffic. Don't miss this essential update on what really works in SEO today. Today we discussed: [00:00] Opening [00:09] Introduction [01:52] Search Presence and Visibility [04:10] Embracing AI for Content [05:59] Local Search Isn't Going Anywhere [08:29] Prioritize Intent Based SEO [11:06] Link Building [13:58] Long Tail Queries Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts…

The Duct Tape Marketing Podcast

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Win by Focusing on Your Core Users 23:37

for 19 dager siden23:37

23:37

Shane Murphy-Reuter is the President of GTM at Calendly, a leading scheduling software platform trusted by millions. With a proven track record in scaling SaaS companies like Intercom and Webflow, Shane brings deep expertise in product-led growth, sales strategy, and category creation. In this episode, he shares how Calendly has evolved beyond scheduling to serve SMBs and solopreneurs through AI-driven relationship management tools. Tune in to learn how focusing on your core users can drive sustainable growth, outpace competitors, and spark innovation in a crowded market. Today we discussed: [00:00] Opening [00:09] Introducing Shane Murphy-Reuter [00:51] Extending Your Core Business [04:47] How Hyperfocus Protects Your Business [06:51] Find your Unique Advantage [10:28] Messaging for Clients with Different Needs [15:05] Shifting Mindset to Deal with Growth [17:00] Incentivizing Sales Teams [19:00] How Will AI Effect Scheduling Software More About Shane Murphy-Reuter: Check out Shane Murphy-Reuter's Website: https://calendly.com/ Connect with Shane Murphy-Reuter on LinkedIn: https://www.linkedin.com/in/shanemurfy/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts…

The Duct Tape Marketing Podcast

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Bridging the Courage Gap in Your Business 21:34

for 25 dager siden21:34

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Dr. Margie Warrell is a bestselling author, leadership coach, and global authority on courage, risk-taking, and transformational leadership. She’s worked with Fortune 500 companies, coached C-suite executives, and spoken at the US Congress—empowering thousands to lead with boldness and integrity. In this episode, we dive into her latest book, The Courage Gap: Five Steps to Braver Action , exploring how fear, self-doubt, and imposter syndrome silently sabotage decision-making and business growth. Margie shares powerful strategies for building your “courage muscle,” raising your rates with confidence, and taking bold action even amid uncertainty. Today we discussed: [00:00] Opening [00:09] Introduction to Margie Warrell [01:01] What is the Courage Gap? [02:57] The Difference Between Fear-based and Strategic Pausing [05:06] What Role Does Imposter Syndrome Play? [09:48] Finding the Courage to Charge Your Worth [12:15] Habits to Build Courage [14:35] Dealing with Fear of Rejection [17:10] Being Courageous Through the Unknown More About Margie Warrel: Check out Margie Warrels Website: https://margiewarrell.com/ Connect with Margie Warrel on LinkedIn: https://www.linkedin.com/in/margiewarrell/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts…

The Duct Tape Marketing Podcast

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SEO Tactics That Actually Work in 2025 21:47

for 26 dager siden21:47

21:47

Prasanna Dhungel is the co-founder and managing partner at Grow By Data, with nearly two decades of experience leading innovation in marketing, tech, healthcare, and SaaS. A graduate of Cornell, Princeton, and Kellogg School of Management, Prasanna brings deep expertise in digital strategy and search engine evolution. In this episode, he breaks down the future of SEO in an AI-dominated world—covering Google’s AI overview, zero-click searches, and how brand visibility is being redefined. You'll learn what’s working in 2025, how to adapt your content strategy, and the key metrics top marketers are using to stay ahead. Today we discussed: [00:00] Opening [00:09] Introducing Prasanna Dhungel [00:53] How to Prepare for Changes in Search? [05:06] Is Intent Driven Content the Way Forward? [07:16] What Metrics Should We Be Tracking? [10:39] Best Practices to Show Up in AIO [16:20] Measuring ROI Without Attribution More About Prasanna Dhungel: Check out Prasanna Dhungel's Website: https://growbydata.com/ Connect with Prasanna Dhungel on LinkedIn: https://www.linkedin.com/in/prasanna-dhungel/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts…

The Duct Tape Marketing Podcast

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Your Book Launch Needs a Marketing Plan 22:42

for 5 weeks siden22:42

22:42

With experience marketing over 1,000 books, Alex Strathdee (CEO of Shelf Life and author of Before the Bestseller), shares why most authors fail to sell books and what to do instead. From free reader seeding to building an author email list and launching with a strategy, he breaks down how to turn your book into a true business asset. If you’re an entrepreneur or author looking to drive serious book sales without wasting time or money, this episode is a must-listen. Today we discussed: [00:00] Opening [00:09] Introduction to Alex Strathdee [01:03] Do Publishers Promote Books? [02:45] Mistakes in Book Marketing [06:54] How is AI Affecting Book Marketing? [08:30] What is the Goal of your Book? [09:39] Seeding Readers with no Audience [13:34] Team and Tools to Help You with Your Book [16:03] Positioning Yourself to get Lucky More About Alex Strathdee: Check out Alex Strathdee's Website: https://www.getshelflife.com Connect with Alex Strathdee on LinkedIn: https://www.linkedin.com/in/alexander-strathdee/ Read Before The Bestseller: Your Proven Path to Book Sales Without Wasting Time & Money: https://amzn.to/4iXgUen Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts…

The Duct Tape Marketing Podcast

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The Future of Marketing Is More Human Than Ever 24:16

for 5 weeks siden24:16

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Carlos Gil, global marketing leader, bestselling author of The End of Marketing, and Brand Evangelist at GetResponse, shares bold, future-focused insights on why traditional marketing is fading and how humanizing your brand is the key to standing out in the AI era. We dive into the evolving role of AI in marketing, the power of employee advocacy, and why building authentic brand relationships will define the next generation of marketing success. Today we discussed: [00:00] Opening [00:09] Introducing Carlos Gil [02:23] Brands Need to Humanize [07:46] AI and the Need for Human Relationships [12:25] Communicating the Human Element of Your Brand [15:49] Omni-channel Marketing More About Carlos Gil: Check out Carlos Gil on https://www.linkedin.com/in/carlosgilonline/ Read The End of Marketing: Humanizing Your Brand in the Age of Social Media by Carlos Gil: https://amzn.to/4bHn9Rh Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts…

The Duct Tape Marketing Podcast

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Build a Brand Gen Z Wants to Work (and Buy) From 21:21

for 6 weeks siden21:21

21:21

I chat with Len Silverman—seasoned entrepreneur, longtime Learning Center owner, and author of Mesh: Aligning Your Personal Brand with Gen Z . With over 30 years of business experience and a front-row seat to Gen Z's development, Len offers expert insights into how businesses can attract, engage, and retain Gen Z employees. We explore what makes this generation tick, why traditional hiring practices fall short, and how aligning your company culture with Gen Z values can be a game-changer. If you're struggling to connect with the next generation of workers—or customers—this episode delivers the mindset and tools to bridge the gap. Today we discussed: [00:00] Opening [00:09] Introduction to Len Silverman [00:53] What is the Personal Brand of Gen Z [02:56] Common Stereotypes of Genz [04:16] The Old Ways Aren't Going to Work [06:39] The Employee Journey [08:35] Importance of Cultural Consistency [10:39] Changing Mindsets [12:44] Gen Z Customers [14:19] Common Mistakes Trying to Align with Gen Z [17:11] Turning Gen Z into A Players More About Len Silverman: Check out Len Silverman's Website: https://uptoelevenmarketing.com Connect with Len Silverman on LinkedIn: https://www.linkedin.com/in/up-to-eleven-len/ Read MESH: Aligning the Personal Brand of Gen Z with your Company Culture by Len Silverman: https://amzn.to/3DKURsC Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts…

The Duct Tape Marketing Podcast

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Why AI Isn’t Replacing You—It’s Freeing You 24:10

for 6 weeks siden24:10

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I chat with Keith Lauver—serial entrepreneur, product launch veteran, and founder of Atomic Elevator, the company behind the high-definition marketing platform Ella. With over $34 million raised for product launches and clients like Trader Joe’s and Whole Foods, Keith brings deep expertise in strategic marketing and AI tools for entrepreneurs. We dive into how AI is transforming small business marketing—not by replacing people, but by freeing them to focus on what they do best. If you're curious about practical AI, marketing automation, and how to rethink your business structure for the future, this episode is packed with insights you won’t want to miss. Today we discussed: [00:00] Opening [00:09] Introducing Keith Lauver [01:52] Understanding the Practical Uses of AI [04:17] What are AI Agents? [07:45] How Does AI Affect Organizational Structure [11:46] AI Doesn't Change Human Value [16:22] Personalized Marketing [17:37] Ella AI [21:22] Privacy Concerns with AI More About Keith Lauver: Check out Keith Lauver's Website: https://www.atomicelevator.com Connect with Keith Lauver's on LinkedIn: https:// www.linkedin.com/in/keithdlauver/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com…

The Duct Tape Marketing Podcast

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How Businesses Can Thrive in Uncertain Times 22:57

for 7 weeks siden22:57

22:57

Struggling to navigate uncertainty in your business? In this episode of the Duct Tape Marketing Podcast , I sit down with Bill Canady, seasoned business leader and author of From Panic to Profit . With over 30 years of experience driving business growth and optimizing operations, Bill shares how the 80/20 rule can help you focus on what truly drives profitability and efficiency. We discuss strategies for scaling smart, maximizing profits, and leading with confidence. Today we discussed: [00:00] Opening [00:09] Introducing Bill Canady [01:01] What is Panic Mode for a Business? [03:54] The Stockdale Paradox [06:22] The 80/20 Principle [10:59] Small Customers that Need Much Attention [12:58] Earning the Right to Grow [15:11] Where to Start When Fixing Panic Mode [16:44] How Will AI Affect Business? More About Bill Canady: Check out Bill Canady's Website: https://billcanady.com Connect with Bill Canady on LinkedIn: https://www.linkedin.com/in/bill-canady/ Read From Panic to Profit - Uncover Value, Boost Revenue, and Grow Your Business with the 80/20 Principle by Bill Canady: https://amzn.to/4bsxUH9 Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts…

The Duct Tape Marketing Podcast

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How to Outrank Big Competitors in Search 26:53

for 7 weeks siden26:53

26:53

Struggling to outrank big competitors in Google search? In this episode of the Duct Tape Marketing Podcast , I chat with Sam Dunning, founder of Breaking B2B and expert in SEO for revenue—not vanity metrics. Sam reveals how businesses can escape the traffic trap, leverage long-tail SEO, and optimize for Google rankings that actually drive leads and sales. If you want to boost organic traffic, adapt to AI-driven search changes, and build a smarter SEO strategy, this episode is packed with actionable insights! Today we discussed: [00:00] Opening [00:09] Introducing Sam Dunning [00:31] Approach to SEO Strategy [03:42] SEO Isn't for Every Business [06:21] SEO is a Long-term Game [08:53] Your Marketing Niche [13:00] Google Search vs AI Search [15:24] SEO and Local Search [18:46] Where to Start with SEO More About Sam Dunning: Check out Sam Dunning's Website: https://breakingb2b.com Connect with Sam Dunning's on LinkedIn: https://www.linkedin.com/in/samdunning/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com…

The Duct Tape Marketing Podcast

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7 Paths to a Successful Startup 21:20

for 8 weeks siden21:20

21:20

Want to know what it really takes to build a successful business? In this episode of the Duct Tape Marketing Podcast, I sit down with Lori Rosenkopf, Vice Dean of Entrepreneurship at the Wharton School and author of Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value Through Innovation. Lori shares insights on the seven different paths to startup success, from bootstrapping and business pivots to disruptive innovation and venture capital. Whether you're a small business owner, startup founder, or entrepreneur looking for growth strategies, this conversation will help you navigate challenges, leverage your strengths, and find your own unique path to success. Today we discussed: [00:00] Opening [00:09] Introducing Lori Rosenkopf [00:53] Telling Real Entrepreneur Stories [03:59] The Six R's [06:33] The Realities of Disrupting the Market [07:37] Bootstrapping [09:58] Technology Commercializers [11:17] Accidental Entrepreneur [15:20] Defining Innovation More About Lori Rosenkopf: Check out Lori Rosenkopf's Website: https://executiveeducation.wharton.upenn.edu/faculty/lori-rosenkopf/ Connect with Lori Rosenkopf on LinkedIn: https://www.linkedin.com/in/lori-rosenkopf-5453a3b6/ Read Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value through Innovationl Guide by Lori Rosenkopf: https://amzn.to/41vVJKz Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts…

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