The Duct Tape Marketing podcast

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Richard (Kudo) Couto: The Hidden Horror Behind a Billion-Dollar Brand 42:18

for 22 dager siden42:18

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42:18

“I used to be the largest dairy consumer on the planet. I used to eat so much dairy and meat. The more that I looked into the dairy industry, the more that I saw that it was the singular, most inhumane industry on the planet, that we've all been lied to, including myself, for years. I always believed that the picture on the milk carton, the cow standing next to her calf in the green field with the red barn in the back was true. It’s certainly the complete opposite.” – Richard (Kudo) Couto Richard (Kudo) Couto is the founder of Animal Recovery Mission (ARM), an organization solely dedicated to investigating extreme animal cruelty cases. ARM has led high-risk undercover operations that have resulted in the shutdown of illegal slaughterhouses, animal fighting rings, and horse meat trafficking networks. Recently, they released a damning investigation into two industrial dairy farms outside of Phoenix, Arizona supplying milk to Coca-Cola’s Fairlife brand. What they uncovered was systemic animal abuse, environmental violations, and a devastating betrayal of consumer trust. While Fairlife markets its products as being sourced "humanely," ARM’s footage tells a very different story—one of suffering, abuse, and corporate complicity. Despite the evidence, this story has been largely ignored by mainstream media—likely due to Coca-Cola’s massive influence and advertising dollars.…

The Duct Tape Marketing Podcast

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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!

1234 episoder

#Marketing Education #Business Education #John Jantsch #Marketing #Business #Entrepreneur #Podcasting Education #I Interview

The Duct Tape Marketing Podcast

4,447 subscribers

updated for ca. en time siden

Del

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1234 episoder

#Marketing Education #Business Education #John Jantsch #Marketing #Business #Entrepreneur #Podcasting Education #I Interview

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The Duct Tape Marketing Podcast

1
AI Ethics in Marketing: Why Strategy and Responsibility Must Go Hand in Hand 24:21

for 1 hour siden24:21

24:21

Paul Chaney is a veteran digital marketer, B2B content strategist, and publisher of the AI Marketing Ethics Digest on Substack. In this episode, Paul joins host John Jantsch to explore the crucial yet overlooked intersection of AI and marketing ethics. From the risks of "shadow AI" and techno-stress to building responsible governance frameworks and his Generative AI Business Adoption Hierarchy, Paul offers a grounded, strategic perspective on how businesses can navigate AI adoption with integrity. Tune in to learn why ethical guardrails aren't just about compliance—they're essential for protecting your brand, your team, and your customers. Today we discussed: 00:09 Introducing Paul Chaney 00:42 Why Paul launched the AI Marketing Ethics Digest 02:58 Transparency, bias, and brand reputation in AI output 05:00 Strategy before technology: avoiding “bad work faster 06:55 What “shadow AI” is and how it can harm organizations 07:55 The need for usage policies and monitoring internal AI use 10:32 The Generative AI Business Adoption Hierarchy explained 13:20 Embedding AI into business culture with governance and clarity 15:27 What is AI techno-stress and how is it impacting workforces? 18:02 Lack of training is a hidden ethical risk for employee well-being 20:08 Why many business owners may give up on AI—and what that means for consultants Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts…

The Duct Tape Marketing Podcast

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The Anti-Agency Model: A Bold New Future for Marketing Services with Sara Nay 24:49

for 1 day siden24:49

24:49

Sara Nay, CEO of Duct Tape Marketing and longtime collaborator with John Jantsch, joins the show to unveil a bold new approach to delivering marketing services—the Anti-Agency Model. With over 15 years of experience leading strategy and innovation, Sara breaks down why the traditional agency model is failing both marketers and small businesses, and how AI is reshaping everything from execution to internal team leadership. This episode explores the shift from outsourced marketing to building in-house systems supported by AI, empowering businesses to take ownership of their growth. Tune in to discover how agencies and fractional CMOs can embrace this future-ready model and drive deeper value for clients. Today we discussed: 00:00 Introduction 01:18 How the current agency model fails businesses and agencies alike 02:48 The misalignment between agency incentives and business goals 03:26 Using AI to elevate—not eliminate—marketers 07:06 The evolution toward system installers and strategic leaders 09:47 Business owner reactions to the anti-agency concept 12:13 Adding consistency as the fourth “C” of effective marketing 13:53 Workshop overview: structure, tools, and outcomes 15:57 Licensing a system, not just learning a method 17:19 Who this workshop is designed to help 18:23 Who your ideal client is for this new model Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts…

The Duct Tape Marketing Podcast

1
Why Tiny Experiments Might Be the Key to Sustainable Success 21:37

for 7 dager siden21:37

21:37

Anne-Laure Le Cunff is a neuroscientist, entrepreneur, and founder of the wildly popular Ness Labs—a platform focused on mindful productivity and creative experimentation. A former marketing executive at Google, Anne-Laure brings both scientific rigor and real-world insight to the conversation. In this episode, she shares ideas from her new book Tiny Experiments, revealing how to break free from rigid goal-setting and design small, curiosity-driven experiments that foster personal and professional growth. Listeners will walk away with a powerful mindset shift and practical tools for embracing uncertainty and unlocking creativity through experimentation. Today we discussed: 00:09 Introduction to Anne-Laure and the concept behind Tiny Experiments 02:11 How a health scare triggered Anne-Laure's career shift 03:41 Why we're obsessed with goals—and how it can be harmful 05:42 The myth of public accountability: Why telling people your goals might not help 06:47 What exactly is a tiny experiment? 07:36 Reframing weight loss or health goals as experiments 09:33 Applying the PACT framework to business and marketing 11:47 How fear of failure—and fear of success—affect experimentation 13:23 Practicing curiosity-driven intelligence in life and business 16:54 Using AI as a tool for reflection and experiment design 17:57 Personal stories: How tiny experiments shaped Anne-Laure’s life and work 19:53 Where to connect with Anne-Laure and learn more More About Anne-Laure Le Cunff: Check out Anne-Laure Le Cunff's Website: https://nesslabs.com Tiny Experiments by Anne-Laure Le Cunff on Amazon: https://www.amazon.com/s?k=tiny+experiments+anne-laure+le+cunff Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts…

The Duct Tape Marketing Podcast

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Human Connection Is a Growth Tactic 23:56

for 8 dager siden23:56

23:56

Jonathan Grabowski is the co-founder and Chief Marketing Officer of Penji, an innovative on-demand graphic design platform known for delivering unlimited custom design services with a human-first approach. Under his leadership, Penji has grown into a 500-person global team by blending systematized creative services with deep empathy and customer care. In this episode, Jonathan shares how businesses can scale design, improve customer experience, and outshine competitors by focusing on connection over convenience. Discover why human interaction still trumps AI in branding and how empathy is a true growth tactic for modern entrepreneurs. Today we discussed: 00:00 Opening 00:09 Introducing Johnathan Grzybowski 01:53 The Origin of Penji 05:46 How to Establish a Brand Identity 08:25 The Human Element of Penji 09:47 Penji Success Stories 14:13 How AI Affects the Design Workflow Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts…

The Duct Tape Marketing Podcast

1
Why Knowing Yourself Is Your Greatest Asset 22:07

for 14 dager siden22:07

22:07

Suzy Welch is a New York Times bestselling author, and professor at NYU Stern School of Business. She’s also the creator of Becoming You, a proven method for aligning your values, aptitudes, and interests to design a purpose-driven career. In this episode, Suzy shares how her transformative framework helps individuals cut through the noise and find true clarity about who they are and what they’re meant to do. Today we discussed: 00:00 Opening 00:09 Introducing Suzy Welsh 01:24 What Inspired Becoming You 03:02 Finding Your Purpose 07:07 Moving Past the Fear of Finding Your Purpose 10:25 Discovering Your Aptitudes 13:26 The Balance Between Joy and Financial Security 14:47 Finding You at Any Age 16:56 Impact of AI on the Workplace More About Suzy Welch: Check out Suzy Welch's Website: https://www.suzywelch.com Connect with Suzy Welch on Instagram: https://www.instagram.com/suzywelch/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts…

The Duct Tape Marketing Podcast

1
Give Your Marketing Strategy a Smart Upgrade 22:25

for 15 dager siden22:25

22:25

Keith Lauver is a serial entrepreneur, seasoned marketing strategist, and founder of Atomic Elevator , the company behind Ella —an AI-powered marketing platform transforming how brands approach strategy and execution. He has launched six companies and raised over $34 million through product-driven growth. In this episode, Keith shares how High Definition Marketing and AI tools like Ella are redefining marketing for small businesses and agencies alike. Discover how to align your marketing strategy with execution, break through brand stagnation, and drive real business growth with smarter, not louder, tactics. Today we discussed: 00:00 Introduction 00:41 What is High Definition Marketing? 01:59 How Has Marketing Strategy Changed? 08:17 ELLA and DTM Partnership 12:52 ELLA Elevates Your Marketing Team 16:46 How are AI Tools Evolving? More About Keith Lauver: Check out Keith Lauver's Website: https://www.atomicelevator.com Connect with Keith Lauver's on LinkedIn: https:// ⁠www.linkedin.com/in/keithdlauver/⁠ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts…

The Duct Tape Marketing Podcast

1
5 Ways Google Search Console Can Help Your SEO Strategy 11:47

for 21 dager siden11:47

11:47

John breaks down five powerful ways to use Google Search Console to transform your SEO strategy. From uncovering high-intent search queries to improving click-through rates and measuring true search visibility, this episode offers practical insights that go far beyond rankings. If you're ready to turn SEO data into real business results, this episode is a must-listen. Today we discussed: 00:00 Opening 00:09 SEO is Not Dead 02:53 Intent and Content Opportunities 05:12 Local and Branded Visibility Signals 05:53 Measuring Trust and Visibility 07:05 Fixing Technical Problems 08:06 Guiding AI Content Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!…

The Duct Tape Marketing Podcast

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Outsmarting AI: Secrets to Human-Centered Marketing 24:38

for 22 dager siden24:38

24:38

Mark Schaefer is a globally recognized marketing futurist, bestselling author of Marketing Rebellion and The Content Code , and host of the top-ranked Marketing Companion podcast. He’s also a keynote speaker and trusted strategy consultant to some of the world’s leading brands. In this episode, Mark joins the Duct Tape Marketing Podcast to discuss his latest book, Audacious: How Humans Win in an AI Marketing World . He shares powerful insights on why human-centered marketing is the antidote to AI saturation and how bold, creative branding, emotional connection, and shared experiences are reshaping modern marketing strategy. If you're looking to stand out in the age of automation, this episode is your roadmap. Today we discussed: 00:00 Opening 00:09 Introducing Mark Schaefer 00:59 Where Do Humans Fit in an AI Dominated World? 04:09 A World Without Shared Experiences 07:00 How to Out-Human AI 09:44 Embracing Every Day Awe 13:08 How AI is Changing Consumer Behavior 17:25 Story of the Book Cover 19:17 Start with Wrong Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts…

The Duct Tape Marketing Podcast

1
How to Think Strategically About AI Tools 25:07

for 28 dager siden25:07

25:07

Dan Sanchez is an AI marketing strategist, consultant, and creator of the AI-Driven Marketer podcast. He’s a leading voice in the intersection of artificial intelligence and marketing strategy, helping businesses harness AI for content creation, automation, and growth. In this episode, Dan shares how marketers can think strategically about AI tools like ChatGPT—using them not just to automate tasks, but to enhance problem-solving, productivity, and creative strategy. Tune in to learn how to cut through the noise, avoid overwhelm, and make AI your most valuable co-pilot in the ever-evolving world of marketing. Today we discussed: 00:00 Opening 00:09 Introducing Dan Sanchez 01:57 Approaching AI Strategically 04:04 Creating New Things with AI 06:36 Evolution of AI Prompting 08:50 Humans Changing Role in Marketing 11:38 Developing Skills vs Delegating Tasks 13:51 AI Agents Affect on Marketing 17:50 Advice on Using Deep Research More About Dan Sanchez: Check out Dan Sanchez's Website: https://danchez.com Connect with Dan Sanchez on LinkedIn: https://www.linkedin.com/in/digitalmarketingdan/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts…

The Duct Tape Marketing Podcast

1
Build Trust by Saying What Others Won’t 25:37

for 29 dager siden25:37

25:37

Marcus Sheridan is a globally recognized keynote speaker, author of They Ask, You Answer , and founder of one of the world’s most visited swimming pool websites. With over 750 keynotes delivered—including TEDx—and features in The New York Times and Forbes , Marcus is a trusted voice in content marketing and brand transparency. In this episode, he shares how businesses can dominate their industries by building customer trust by embracing self-service tools, and saying what competitors won’t. Tune in to learn how to rethink your marketing strategy, leverage video content, and future-proof your brand in an AI-driven world. Today we discussed: [00:00] Opening [00:09] Introducing Marcus Sheridan [02:10] Building a Known and Trusted Brand [06:18] Thinking Like a Media Company [11:20] Using AI to Help With Promotion [15:25] Mitigating Risk for Customers [20:05] Controlling the Conversation More About Marcus Sheridan: Check out Marcus Sheridan's Website: https://www.marcussheridan.com Connect with Marcus Sheridan on LinkedIn: https://www.linkedin.com/in/marcussheridan/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts…

The Duct Tape Marketing Podcast

1
The New SEO Playbook for Business Growth 19:11

for 5 weeks siden19:11

19:11

John dives deep into the evolving landscape of SEO in this solo episode. He breaks down what today’s marketers need to know about zero-click searches, AI content, Google Search Console, and how to build search strategies that actually drive conversions. Whether you're a local business owner or a digital agency, this episode delivers a fresh SEO playbook packed with actionable insights to boost visibility, authority, and high-intent traffic. Don't miss this essential update on what really works in SEO today. Today we discussed: [00:00] Opening [00:09] Introduction [01:52] Search Presence and Visibility [04:10] Embracing AI for Content [05:59] Local Search Isn't Going Anywhere [08:29] Prioritize Intent Based SEO [11:06] Link Building [13:58] Long Tail Queries Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts…

The Duct Tape Marketing Podcast

1
Win by Focusing on Your Core Users 23:37

for 5 weeks siden23:37

23:37

Shane Murphy-Reuter is the President of GTM at Calendly, a leading scheduling software platform trusted by millions. With a proven track record in scaling SaaS companies like Intercom and Webflow, Shane brings deep expertise in product-led growth, sales strategy, and category creation. In this episode, he shares how Calendly has evolved beyond scheduling to serve SMBs and solopreneurs through AI-driven relationship management tools. Tune in to learn how focusing on your core users can drive sustainable growth, outpace competitors, and spark innovation in a crowded market. Today we discussed: [00:00] Opening [00:09] Introducing Shane Murphy-Reuter [00:51] Extending Your Core Business [04:47] How Hyperfocus Protects Your Business [06:51] Find your Unique Advantage [10:28] Messaging for Clients with Different Needs [15:05] Shifting Mindset to Deal with Growth [17:00] Incentivizing Sales Teams [19:00] How Will AI Effect Scheduling Software More About Shane Murphy-Reuter: Check out Shane Murphy-Reuter's Website: https://calendly.com/ Connect with Shane Murphy-Reuter on LinkedIn: https://www.linkedin.com/in/shanemurfy/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts…

The Duct Tape Marketing Podcast

1
Bridging the Courage Gap in Your Business 21:34

for 6 weeks siden21:34

21:34

Dr. Margie Warrell is a bestselling author, leadership coach, and global authority on courage, risk-taking, and transformational leadership. She’s worked with Fortune 500 companies, coached C-suite executives, and spoken at the US Congress—empowering thousands to lead with boldness and integrity. In this episode, we dive into her latest book, The Courage Gap: Five Steps to Braver Action , exploring how fear, self-doubt, and imposter syndrome silently sabotage decision-making and business growth. Margie shares powerful strategies for building your “courage muscle,” raising your rates with confidence, and taking bold action even amid uncertainty. Today we discussed: [00:00] Opening [00:09] Introduction to Margie Warrell [01:01] What is the Courage Gap? [02:57] The Difference Between Fear-based and Strategic Pausing [05:06] What Role Does Imposter Syndrome Play? [09:48] Finding the Courage to Charge Your Worth [12:15] Habits to Build Courage [14:35] Dealing with Fear of Rejection [17:10] Being Courageous Through the Unknown More About Margie Warrel: Check out Margie Warrels Website: https://margiewarrell.com/ Connect with Margie Warrel on LinkedIn: https://www.linkedin.com/in/margiewarrell/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts…

The Duct Tape Marketing Podcast

1
SEO Tactics That Actually Work in 2025 21:47

for 6 weeks siden21:47

21:47

Prasanna Dhungel is the co-founder and managing partner at Grow By Data, with nearly two decades of experience leading innovation in marketing, tech, healthcare, and SaaS. A graduate of Cornell, Princeton, and Kellogg School of Management, Prasanna brings deep expertise in digital strategy and search engine evolution. In this episode, he breaks down the future of SEO in an AI-dominated world—covering Google’s AI overview, zero-click searches, and how brand visibility is being redefined. You'll learn what’s working in 2025, how to adapt your content strategy, and the key metrics top marketers are using to stay ahead. Today we discussed: [00:00] Opening [00:09] Introducing Prasanna Dhungel [00:53] How to Prepare for Changes in Search? [05:06] Is Intent Driven Content the Way Forward? [07:16] What Metrics Should We Be Tracking? [10:39] Best Practices to Show Up in AIO [16:20] Measuring ROI Without Attribution More About Prasanna Dhungel: Check out Prasanna Dhungel's Website: https://growbydata.com/ Connect with Prasanna Dhungel on LinkedIn: https://www.linkedin.com/in/prasanna-dhungel/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts…

The Duct Tape Marketing Podcast

1
Your Book Launch Needs a Marketing Plan 22:42

for 7 weeks siden22:42

22:42

With experience marketing over 1,000 books, Alex Strathdee (CEO of Shelf Life and author of Before the Bestseller), shares why most authors fail to sell books and what to do instead. From free reader seeding to building an author email list and launching with a strategy, he breaks down how to turn your book into a true business asset. If you’re an entrepreneur or author looking to drive serious book sales without wasting time or money, this episode is a must-listen. Today we discussed: [00:00] Opening [00:09] Introduction to Alex Strathdee [01:03] Do Publishers Promote Books? [02:45] Mistakes in Book Marketing [06:54] How is AI Affecting Book Marketing? [08:30] What is the Goal of your Book? [09:39] Seeding Readers with no Audience [13:34] Team and Tools to Help You with Your Book [16:03] Positioning Yourself to get Lucky More About Alex Strathdee: Check out Alex Strathdee's Website: https://www.getshelflife.com Connect with Alex Strathdee on LinkedIn: https://www.linkedin.com/in/alexander-strathdee/ Read Before The Bestseller: Your Proven Path to Book Sales Without Wasting Time & Money: https://amzn.to/4iXgUen Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts…

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