Welcome to "Making the Podium" - a fortnightly podcast for ambitious, bold & daring business owners, entrepreneurs and marketing professionals who want to be at the cutting edge of innovation in the sports, health & wellbeing industries. With over 25 years experience in the leisure industry, your host, Chris Sharman, Co-Founder and Chief Marketing Officer of Topodium Group, has been lucky enough to work with businesses across the globe developing innovative products and cutting edge brands for the links of Virgin Active, David Lloyd, Challenger Sports, Thomas Cook & Disney. He's seen plenty of trends and initiatives emerge, though what remains at the core of growth in our sectors is the passion to impact and motivate people. Each episode we'll get to the heart of topics on all marketeers minds from the development of new technologies such as AI, AR & VR, to the challenging demands of consumer expectations. At each turn, we'll be getting under the skin of successful campaigns and marketing strategies that are revolutionising and shaking up the status quo. Expect to hear from game changing individuals from leading health and fitness brands who are navigating the way, breaking barriers & experimenting with new techniques to build their customer base, increase sales and engage with new audiences. Links & references at: https://topodiumgroup.com/ Get in touch: hello@topodiumgroup.com