Innhold levert av kcstv. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av kcstv eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Player FM - Podcast-app Gå frakoblet med Player FM -appen!
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Innhold levert av kcstv. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av kcstv eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Innhold levert av kcstv. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av kcstv eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
The stories we hear shape what we believe. In this episode of The Education Blueprint , Superintendent Dr. Jon Rysewyk sits down with special guest Hallerin Hilton Hill to unpack the powerful influence of mainstream media on education. From the headlines that capture attention to the narratives that shape public opinion, they explore how media coverage impacts schools, educators, and students. Tune in for an insightful conversation on navigating the media landscape, telling the full story of education, and ensuring that facts drive the public conversation. 00:25 - Evolution of school communication 03:32 - How Hallerin's mom inspired him 06:16 - What is the creative process like? 08:09 - Writing a song for Whitney Houston 9:48 - How Hallerin got his start in Knoxville media 20:21 - How the KCS communication philosophy has shifted 31:30 - How KCS and the media balance competing priorities 34:30 - How does the district decide what information can be shared 37:37 - How to become a more efficient communicator 41:43 - Making yourself "available" and open to new information Dr. Jon Rysewyk brings nearly 30 years of educational experience to his role as Superintendent of Knox County Schools. He earned a Bachelor’s degree in psychology and a Master’s degree in education from the University of Tennessee, followed by a Doctorate of Education from East Tennessee State University. Dr. Rysewyk began his career as a science teacher at Bearden High School and later became principal of Fulton High School during its State of Tennessee reconstitution. He also served the district as Supervisor of Secondary Education, Executive Director of Innovation and School Improvement, Assistant Superintendent, and Chief Academic Officer prior to being appointed Superintendent in 2022. Hallerin Hilton Hill is a veteran broadcaster, author, and motivational speaker known for his insightful commentary and engaging conversations. As the host of The Hallerin Hilton Hill Show on NewsTalk 98.7 and a respected voice in media, he has spent decades exploring the intersection of leadership, education, and community impact. Follow Hallerin Hilton Hill on X @Hallerin . Key Takeaways: Communication is not just talking but listening, as well. The media landscape has changed just as the way we communicate has. Links & Resources: Questions or show ideas? Email TheEducationBlueprint@knoxschools.org . Read more about KCS Communication here. Learn more about Knox County Schools at KnoxSchools.org . Follow Knox County Schools on all platforms: Facebook Instagram LinkedIn X YouTube Hallerin’s TV show Anything is Possible on WBIR-TV Channel 10 is home to great stories about people whose lives prove anything IS possible. Find it on YouTube . Listen live to HHH weekday afternoons from 3-7 p.m. EST on Newstalk 98.7 WOKI.…
KCS Superintendent Dr. Jon Rysewyk and Knoxville Chamber President and CEO Mike Odom explore why the future of our economy hinges on what—and how—we teach the next generation. What students learn today will shape the economy of tomorrow.In this episode of The Education Blueprint , Knox County Schools Superintendent Dr. Jon Rysewyk and Knoxville Chamber President and CEO Mike Odom explore the critical link between education and workforce development. They'll discuss the role businesses play in shaping career pathways, how schools can best prepare students for the jobs of the future, and how parents can help guide their children in making informed college and career decisions. Get a behind-the-scenes look at the collaborative efforts being made to equip KCS students with the skills and experiences they need to thrive in an evolving economy after graduation. 00:45 - What KCS kids want to be when they grow up 03:39 - How Mike Odom became President and CEO of the Knoxville Chamber 06:41 - What does the Knoxville Chamber do? 08:28 - The 2030 Protocol 10:36 - Computing-focused economy 12:15 - Shifting from the Information Age to the Imagination Age 20:25 - Preparing the next generation for jobs that don’t yet exist 26:07 - The 865 Academies 35:10 - Engaging business partners 39:00 - The value of career-focused education 43:47 - Advice for parents 46:27 - An ask of state legislators 48:24 - It’s ok to not “get” quantum computing 50:50 - Small learning communities yielding positive results 54:13 - More advice for parents Key Takeaways: Preparing students for jobs that don’t exist yet requires forward-thinking education, strategic business partnerships, and career exposure. A healthy economy is essential for bringing graduates back home to live and work. Links & Resources: Questions or show ideas? Email TheEducationBlueprint@knoxschools.org . Learn more about Knox County Schools at KnoxSchools.org Learn more about the 865 Academies Follow Knox County Schools on all platforms: Facebook Instagram LinkedIn X YouTube Learn more about the Knoxville Chamber at KnoxvilleChamber.com Follow the Knoxville Chamber on all platforms: Facebook Instagram LinkedIn X YouTube Learn more about The 2030 Protocol Dr. Jon Rysewyk brings nearly 30 years of educational experience to his role as Superintendent of Knox County Schools. He earned a Bachelor’s degree in psychology and a Master’s degree in education from the University of Tennessee, followed by a Doctorate of Education from East Tennessee State University. Dr. Rysewyk began his career as a science teacher at Bearden High School and later became principal of Fulton High School during its State of Tennessee reconstitution. He also served the district as Supervisor of Secondary Education, Executive Director of Innovation and School Improvement, Assistant Superintendent, and Chief Academic Officer prior to being appointed Superintendent in 2022. Mike Odom brings extensive experience in economic development and business advocacy to his role as President and CEO of the Knoxville Chamber. A Louisiana native, he earned a bachelor’s degree from Louisiana State University before beginning his career in marketing. After a decade in the casino industry, he transitioned to economic development, serving in leadership roles at the Baton Rouge Area Chamber, Louisiana Association of Business and Industry, and Round Rock Chamber in Texas. Throughout his career, he has focused on regional business growth, workforce development, and education as key drivers of economic success. Odom joined the Knoxville Chamber in 2019. Follow Mike Odom on X @M_Odom.…
Curious about what really goes into cancelling school for snow?In this episode of The Education Blueprint, Knox County Schools Superintendent Dr. Jon Rysewyk teams up with WBIR Chief Meteorologist Todd Howell to pull back the curtain on the snow day decision-making process—from the first signs of snow to the final call.Whether you're hoping for a snow day or just fascinated by the science behind the forecast, discover how Knox County Schools balances weather data, student safety, and logistics to make the best decision for families. Plus, get a behind-the-green-screen look at meteorology as Todd reveals what it truly takes to predict the weather—and why it’s not as simple as it seems. 04:45 - How Todd Howell became a meteorologist 10:00 - What makes East Tennessee weather forecasting unique 13:24 - Todd’s formula for snow in Knox County 15:40 - What happens in the WBIR news studio leading up to weather events 18:45 - The magic of salt and brine 23:57 - How KCS accumulates snow days 26:07 - How KCS snow day decisions are made 33:03 - How Sequoia Elementary 5th Grader Lucia helps make it snow <- prentice adding in the other student's clip as timestamp as well 33:39 - Is it better to be first or right? 36:50 - Winter weather Old Wives’ Tales Key Takeaways: How local topography affects East Tennessee weather patterns Summary of the decision-making process for school closures Links & Resources: Learn more about Knox County Schools at KnoxSchools.org -For more information on Knox County Schools' weather policy Follow Knox County Schools on all platforms: Facebook Instagram LinkedIn X YouTube Questions or show ideas? Email TheEducationBlueprint@knoxschools.org . Dr. Jon Rysewyk brings nearly 30 years of educational experience to his role as Superintendent of Knox County Schools. He earned a Bachelor’s degree in psychology and a Master’s degree in education from the University of Tennessee, followed by a Doctorate of Education from East Tennessee State University. Dr. Rysewyk began his career as a science teacher at Bearden High School and later became principal of Fulton High School during its State of Tennessee reconstitution. He also served the district as Supervisor of Secondary Education, Executive Director of Innovation and School Improvement, Assistant Superintendent, and Chief Academic Officer prior to being appointed Superintendent in 2022.Todd Howell is a seasoned meteorologist with over three decades of experience delivering accurate and engaging weather forecasts. Growing up in Gaffney, South Carolina, Todd’s passion for weather began in elementary school, eventually leading him to pursue a Master's degree in Geoscience from Mississippi State University’s renowned Broadcast Meteorology program. Since joining WBIR-TV in 1993, Todd has become a trusted voice in East Tennessee, serving as Chief Meteorologist since 1996. A member of the National Weather Association, Todd is dedicated to helping viewers navigate the unpredictable world of weather. Follow Todd Howell on Instagram @toddhowell10 and @10weather on X.…
Join Knox County Schools Superintendent Dr. Jon Rysewyk and producer/co-host Prentice Elliott as they work to frame excellence in public education with a wide range of guests.
Velkommen til Player FM!
Player FM scanner netter for høykvalitets podcaster som du kan nyte nå. Det er den beste podcastappen og fungerer på Android, iPhone og internett. Registrer deg for å synkronisere abonnement på flere enheter.
Bli med på verdens beste podcastapp for å håndtere dine favorittserier online og spill dem av offline på vår Android og iOS-apper. Det er gratis og enkelt!