Gå frakoblet med Player FM -appen!
316 The Real Deal: Authenticity
Manage episode 237096606 series 2518900
The secret to Tiger Woods’ success as a golfer is that he can make a golf ball soar, spin, curve- heck, he can make it deal cards if he wants to. But what’s the secret to Tiger Woods as a brand? It’s authenticity. This week Terry O’Reilly explains the importance of a brand living up to its promise- of actually being everything it says it is. Terry will even summon the courage to tell of his riveting childhood disillusionment after ordering a family of Sea Monkeys from a comic book.
http://thesemodernsocks.net/cbc_podcasts/age_of_persuasion/age_of_persuasion-2009-04-27.mp370 episoder
Manage episode 237096606 series 2518900
The secret to Tiger Woods’ success as a golfer is that he can make a golf ball soar, spin, curve- heck, he can make it deal cards if he wants to. But what’s the secret to Tiger Woods as a brand? It’s authenticity. This week Terry O’Reilly explains the importance of a brand living up to its promise- of actually being everything it says it is. Terry will even summon the courage to tell of his riveting childhood disillusionment after ordering a family of Sea Monkeys from a comic book.
http://thesemodernsocks.net/cbc_podcasts/age_of_persuasion/age_of_persuasion-2009-04-27.mp370 episoder
Alle episoder
×Velkommen til Player FM!
Player FM scanner netter for høykvalitets podcaster som du kan nyte nå. Det er den beste podcastappen og fungerer på Android, iPhone og internett. Registrer deg for å synkronisere abonnement på flere enheter.