Artwork

Innhold levert av Terry O'Reilly CBC. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Terry O'Reilly CBC eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Player FM - Podcast-app
Gå frakoblet med Player FM -appen!

413 Privacy

 
Del
 

Manage episode 237096587 series 2518900
Innhold levert av Terry O'Reilly CBC. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Terry O'Reilly CBC eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Advertising is only meaningful if it’s pitching something you’re interested in. But advertisers can’t know what you’re interested in without learning something about you. That means information gathering- and that touches on the sticky issue of privacy. This week Terry explains why your personal information is so important to marketers, and how the new generation of consumers is more willing to surrender personal information than their parents. He’ll also take you on a tour down a data mine, to show how savvy marketers use customer information to improve customer service- and their bottom line.

http://podcast.cbc.ca/mp3/ageofpersuasion_20110411_30621.mp3
  continue reading

70 episoder

Artwork

413 Privacy

Age of Persuasion – CBC Podcasts

36 subscribers

published

iconDel
 
Manage episode 237096587 series 2518900
Innhold levert av Terry O'Reilly CBC. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Terry O'Reilly CBC eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Advertising is only meaningful if it’s pitching something you’re interested in. But advertisers can’t know what you’re interested in without learning something about you. That means information gathering- and that touches on the sticky issue of privacy. This week Terry explains why your personal information is so important to marketers, and how the new generation of consumers is more willing to surrender personal information than their parents. He’ll also take you on a tour down a data mine, to show how savvy marketers use customer information to improve customer service- and their bottom line.

http://podcast.cbc.ca/mp3/ageofpersuasion_20110411_30621.mp3
  continue reading

70 episoder

Alle episoder

×
 
Loading …

Velkommen til Player FM!

Player FM scanner netter for høykvalitets podcaster som du kan nyte nå. Det er den beste podcastappen og fungerer på Android, iPhone og internett. Registrer deg for å synkronisere abonnement på flere enheter.

 

Hurtigreferanseguide

Copyright 2024 | Sitemap | Personvern | Vilkår for bruk | | opphavsrett