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Innhold levert av Dani Woolf. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Dani Woolf eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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How To Turn a CISO Into a Loyal Advocate | Building Relationship Capital Series

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Manage episode 346453673 series 3413708
Innhold levert av Dani Woolf. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Dani Woolf eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Customer advocacy and loyalty. Lots of people talk about how important it is.

Not many talk about how to actually successfully achieve it in the cybersecurity industry.

In this third (and last) session of the CISO + Sellers Mashup Series: Building Relationship Capital, we're going to uncover the methods to turn CISOs into loyal customers, not just within your organization, but throughout your entire career.

Join Audience 1st Today

Join 650+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/

Whenever you're ready, there are 3 ways I can help you and your go-to-market team:

1. Conduct a one-to-one interview with an existing or ideal customer and extract the most useful insights and recommendations for action.

2. Connect you with our CISO Panel to validate an idea, trend, message, service or product.

3. Plan and facilitate a customer advisory board (CAB) with your key customers to drive loyalty for your company's brand.

  continue reading

63 episoder

Artwork
iconDel
 
Manage episode 346453673 series 3413708
Innhold levert av Dani Woolf. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Dani Woolf eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Customer advocacy and loyalty. Lots of people talk about how important it is.

Not many talk about how to actually successfully achieve it in the cybersecurity industry.

In this third (and last) session of the CISO + Sellers Mashup Series: Building Relationship Capital, we're going to uncover the methods to turn CISOs into loyal customers, not just within your organization, but throughout your entire career.

Join Audience 1st Today

Join 650+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/

Whenever you're ready, there are 3 ways I can help you and your go-to-market team:

1. Conduct a one-to-one interview with an existing or ideal customer and extract the most useful insights and recommendations for action.

2. Connect you with our CISO Panel to validate an idea, trend, message, service or product.

3. Plan and facilitate a customer advisory board (CAB) with your key customers to drive loyalty for your company's brand.

  continue reading

63 episoder

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