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Decoys, trainees, and the Power of Puzzles
Manage episode 378278059 series 3438351
In this episode we explore the successful advertising campaigns of The Economist, which leveraged the generation effect and the decoy effect to engage and persuade consumers, discussing the campaign's impact and the alignment of incentives in marketing.
54 episoder
Decoys, trainees, and the Power of Puzzles
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Manage episode 378278059 series 3438351
In this episode we explore the successful advertising campaigns of The Economist, which leveraged the generation effect and the decoy effect to engage and persuade consumers, discussing the campaign's impact and the alignment of incentives in marketing.
54 episoder
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