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How Amazon has ruthlessly removed friction to encourage customers to come back for more
Manage episode 355256306 series 3438351
Amazon has revolutionized e-commerce, and this episode dives into the behavioral science behind their success. From one-click purchasing to Amazon Prime - discover how these features rooted in behavioral science keep customers coming back for more.
72 episoder
How Amazon has ruthlessly removed friction to encourage customers to come back for more
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Manage episode 355256306 series 3438351
Amazon has revolutionized e-commerce, and this episode dives into the behavioral science behind their success. From one-click purchasing to Amazon Prime - discover how these features rooted in behavioral science keep customers coming back for more.
72 episoder
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