BW - EP158—008: Christmas Weekend 1944—The Elgin Christmas Special

Breaking Walls: The Podcast on the History of American Network Radio Broadcasting

Support Breaking Walls at https://www.patreon.com/thewallbreakers At 4PM eastern time on Christmas Day, CBS broadcast the third annual Elgin watches Christmas party for the men and women in the Armed Forces, guest-starring Jack Benny, George Burns, Gracie Allen, Bob Hope, Bing Crosby, Ginny Simms, and many others. It was hosted by Don Ameche and the announcer was Ken Carpenter. Don Ameche had been an integral part of The Chase and Sanborn Hour, earning a reputation from Edgar Bergen as one of the best comedic ad-libbers in the business. Elgin Watches was first incorporated in August 1864 as the National Watch Company. The founders eventually based their operations in the growing city of Elgin, Illinois and changed the company name. By the turn of the 20th century, it was one of the largest watch manufacturers in the world. During World War II all civilian manufacturing was halted and the company moved into the defense industry, manufacturing military watches, chronometers, fuzes for artillery shells, aircraft instruments, and cannon bearings. Their agency of record J. Walter Thompson confined radio sponsorship to their annual Thanksgiving and Christmas specials, which began in 1942.