MLA - Straya Day Lamb feat. Sam Kekovich

Classic Ads From Simpler Times

Welcome back as we attempt to bring another bit of simple into your complex lives, in this case by looking at an old ad, with some very old attitudes.

This week’s listen takes us back to 2005 and an Australian TV ad that suggests that if you’re dinkie-die then your celebration of yet another stop on the global Euro-sponsored genocide tour known as colonialism should be marked by eating baby sheep.

It’s fair to say that this little beeeeee-wdie from Meat and Livestock Australia has not travelled as well as Bez from the Happy Mondays but has probably got a slightly better reputation than Schappelle Corby.

Sixteen years is a long time in advertising. In 2005 insulting Brazilian people and putting forward the idea of capital punishment for vegetarians was funny and a bit edgy. In 2021 Hungry Jacks (that’s Burger King to you non-Antipodes) are selling Whoppers with no meat in and your brand now looks about as relevant as the Filofax that Harvey Weinstein left down the back of his casting couch.

So join us as an ex-Australian advertising agency of the decade enlists an ex-footie player to try to make lamb on Australia Day as popular as turkey at Christmas.

You’ll love this advert just as long as you don’t like Italian or Asian food, and you’re not a hippy, on the dole, a vegetarian or a vegan. Non-Australians probably aren’t going to be that enthusiastic either.

Our very own swamp - Pauline Hanson, Clive Palmer and Tony Abbot - told me they loved it though, so you’ll be in good company if it does float your boat.

Drop into our YouTube channel at https://youtu.be/cCw-BRm9K1M if you'd like to see the ad and have a look here https://www.youtube.com/user/HowToTalkAustralians at the hilarious short films mentioned in the pod that skewer Australian people and their attitudes with genuine warmth.

Get in touch at [e-mail] with suggestions, insults and ads that you'd like us to review.

And go about your life and work with love in your hearts.

If you're in Blighty then swerve the yellow snow. If you're in Western Australia then calm down FFS, it's only 5 days. If you're in the USA then hello and welcome back to the democracy club, we really missed you.

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