Christopher Croner: Hire Quality Salespeople Through Effective Strategies

Conversational Selling

About Dr. Christopher Croner, Ph.D.: Christopher is the Principal at SalesDrive and the Co-Author of Never Hire a Bad Salesperson Again. He talks about the "farmer" and "hunter" roles when it comes to hiring and how understanding these can help you find the best performers. He also shares about the key characteristics to look out for in high-performance individuals.

In this episode, Nancy and Christopher discuss:

• Why organizations still struggle to hire the right producers
• 3 non-teachable characteristics you'll find in high-performing salespeople
• Questions to ask in relation to the elements of drive

Key Takeaways:

• The need for achievement, competitiveness, and optimism will set you apart
• Combining an online assessment of drive with interview techniques will stack your team with high-performance sales athletes

"They'll sit down with the sales candidate and that's what they want to determine, 'do I like this person?' And so that gut instinct challenge becomes even stronger. The interviewer determines via their gut instinct whether the person's going to be a good salesperson and that can be a disaster." - Christopher Croner

Connect with Christopher Croner:

• LinkedIn: https://www.linkedin.com/in/christophercroner/
• Website: https://salesdrive.info/
• Book: https://www.amazon.com/Never-Hire-Bad-Salesperson-Again/dp/0974199613

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