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060: How to Attract a Bunch of Tesla-Driving, Peloton-Riding, Starbucks-Drinking, Apple-Using, Lululemon-Wearing Customers
Manage episode 304550021 series 2794944
Chief Revolution Officer John DiJulius of the DiJulius Group discusses what it takes to attract a bunch of Tesla-driving, Peloton-riding, Starbucks-drinking, Apple-using, and Lululemon-wearing customers. Those brands are not trying to be all things for all people. They are unique, almost exclusive, yet have a cult-like customer base. Their customers are looking for superior products and services wrapped in a compelling experience that makes them feel better about themselves. Those brands are a status symbol of a lifestyle. They offer customers emotional affirmation and an affordable luxury that says, “if I buy this, I will be hipper, more attractive, more intelligent, and more popular.”
You will learn:
- Many times when a customer complains about the price it isn't because they were not willing to pay for it; it is because the experience didn't warrant it.
- Why discounting your prices is just a race to the bottom.
- Why it's a major mistake to allow cheap imitators to appear as your competition by reducing your prices.
- How to deliver an experience epiphany for your clients.
Resources mentioned:
The Customer Service Revolution Podcast
Link to The Customer Service Revolution Conference Oct 5-6 in Cleveland, OH
If you enjoyed this episode, we’ve created a PDF that has all of the key information for you from the episode. Just go over to our podcast page at https://thedijuliusgroup.com/the-customer-service-revolution-podcast to download it.
***
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
149 episoder
Manage episode 304550021 series 2794944
Chief Revolution Officer John DiJulius of the DiJulius Group discusses what it takes to attract a bunch of Tesla-driving, Peloton-riding, Starbucks-drinking, Apple-using, and Lululemon-wearing customers. Those brands are not trying to be all things for all people. They are unique, almost exclusive, yet have a cult-like customer base. Their customers are looking for superior products and services wrapped in a compelling experience that makes them feel better about themselves. Those brands are a status symbol of a lifestyle. They offer customers emotional affirmation and an affordable luxury that says, “if I buy this, I will be hipper, more attractive, more intelligent, and more popular.”
You will learn:
- Many times when a customer complains about the price it isn't because they were not willing to pay for it; it is because the experience didn't warrant it.
- Why discounting your prices is just a race to the bottom.
- Why it's a major mistake to allow cheap imitators to appear as your competition by reducing your prices.
- How to deliver an experience epiphany for your clients.
Resources mentioned:
The Customer Service Revolution Podcast
Link to The Customer Service Revolution Conference Oct 5-6 in Cleveland, OH
If you enjoyed this episode, we’ve created a PDF that has all of the key information for you from the episode. Just go over to our podcast page at https://thedijuliusgroup.com/the-customer-service-revolution-podcast to download it.
***
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
149 episoder
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