))
How Cognism Executed the Perfect Product Launch w/Liam Bartholomew
Manage episode 489081318 series 3463326
Innhold levert av Blend. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Blend eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Go behind the scenes of Cognism's Sales Companion product launch with VP of Brand Marketing Liam Bartholomew.
Discover how they refined their ICP through extensive research, developed the winning "plus one" messaging concept, and executed a comprehensive go-to-market strategy that actually delivered results.
From creative development and message testing using tools like Wynter, to their internal launch party and influencer marketing approach, this episode reveals the tactical details most teams never share publicly.
Learn from their biggest mistakes and discover what worked brilliantly in driving real engagement and pipeline.
Click here to subscribe to the new Demand Decoded YouTube channel.
Click here to see how we can help you drive demand for your business.
99 episoder
Del
