#2 Social Media Use in the Arabian Gulf with Sarah Vieweg

Demystifying Media at the University of Oregon

About Our Guest:
Sarah Vieweg researches how citizens of Arab Gulf countries perceive, use, and re-interpret social media, with an eye toward defining design principles that consider non-Western cultural values. She also looks at how advertisers throughout the world turn to social media for advertising and marketing, and how diverse marketplace activities translate to digital environments.

Find Sarah Vieweg online:
LinkedIn

Show Notes:
00:05: Guest Introduction
00:48: Identifying how values and ideologies in the Arab Gulf translate into social media use
01:50: Exemplifying how modesty manifests in social media usage amongst women in the Gulf
03:46: Sara's journey in Qatar researching social media use
06:05: Challenges Sarah faced as a foreigner conducing research in a conservative region
07:06: Findings of her research in terms of drivers for social media use in the Gulf
08:47: Navigating the dynamic of modernization in Qatar
10:58: Examples of evolving social media platforms usage in Qatar
13:34: Lessons on social media usage in the Gulf that could be adopted in the west
15:42: How social media can be empowering to women in the Gulf
17:32: Sarah's next steps in terms of her social media research
18:11 Wrap up

Read the transcript for this episode

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