eBay Veteran Shares Online Sales Secrets | Bert Bassett

Ecommerce Experimenters

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I desperately want to read Bert Bassett's book.
Alas, he hasn't published one (yet?) so I downloaded as much information from his brain as was possible in this 30-minute episode.
While working at eBay, Bert built a successful side hustle selling cat toys online. 15 years later, that gig is still earning him a handsome profit. All it takes is an hour per day.
A few highlights from our conversation:

One of the best explanations of Jobs To Be Done (he never used that term or any other jargon) and how he applied it in practice.
His unique business philosophy and how he set up a profitable online store to suit his lifestyle.
Hard-won practical tips for winning on marketplaces like eBay and Amazon FBH.

Bert's website: cat-mat.store/

Kapitler

1. eBay Veteran Shares Online Sales Secrets | Bert Bassett (00:00:00)

2. Intro (00:00:20)

3. Why cat toys? (00:01:05)

4. Design a business around yr lifestyle (00:02:03)

5. Building a successful side hustle (00:03:55)

6. The surprising truth abt profitability (00:05:19)

7. Matching channels with demand (00:08:07)

8. Selling an experience vs product (00:10:09)

9. The power of communities and content (00:13:20)

10. CRO as optimising customer experience (00:19:05)

11. Bert's winning business philosophy (00:20:30)

12. How to identify your customer's core needs (00:21:32)

13. Optimizon agency (00:26:04)

14. Top tip for Amazon FBA (00:28:07)

15. How to think about eBay (00:30:05)

16. Cat people of the world, listen up! (00:33:27)

6 episoder

#Entrepreneur #Business #Marketing #Johann van Tonder #Ecommerce #DTC #Experimental #CRO #Conversion Rate Optimisation #Digital Marketing