Radio Show #409: Is there a Trade-off between Purpose and Profit

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Special Guest: Alex Edmans: Author of “Grow the Pie: How Great Companies Deliver Both Purpose and Profit” Purpose is one of the corporate buzzwords of 2020, with the politicians, the public, and even investors themselves calling on businesses to serve wider society. But it seems unrealistic to think about purpose in a pandemic when companies are strapped for cash, and companies also have a responsibility to their shareholders. Is there a trade-off between purpose and profit, or is it possible for companies to achieve both? This podcast will critically examine the case for purposeful business, using rigorous evidence and real-life examples to show what works – and, importantly, what doesn’t. It will discuss practical ways for businesses of all sizes to put purpose into practice, and how investors and citizens can play their part. Professor Alex Edmans will draw on his new book, “Grow the Pie: How Great Companies Deliver Both Purpose and Profit” which was named to the Financial Times Business Books of 2020. Join us as we discuss putting purpose into practice. Listen Live (Archive Available) Host: Jo Moffatt