Episode 12—Game-Changing Digital Marketing, Part 1

Enrollment Edge by enrollmentFUEL

In the first of our Digital Marketing Series, Jay talks to Zosya Popik, a digital marketing expert and consultant to Fortune 500 companies. We discuss the use of digital marketing tactics, how digital is continually changing, the digital eco-system that colleges have to pay attention to, and how colleges must be brand-authentic and channel-appropriate on different digital platforms. Digital marketing is often misunderstood and generally undefined. We’ll touch on some of the basics that all enrollment and marketing managers should know.

ABOUT OUR GUEST

Zosya has over 12 years of professional marketing experience, specifically in building and scaling digital capabilities for global companies and brands. Zosya has a dynamic and unique experience, starting her career in New York City in experiential marketing at one of the world’s largest hospitality groups, Tao Group. From there she progressed to the healthcare and financial sector, building out the social and digital touchpoints at ALM Media. Zosya then headed down south to build out the global social media offering for the pharmaceutical industry at PRA Health Sciences in Raleigh, NC, pioneering digital clinical trial recruitment through social media and digital channels. Before starting at Reynolds, Zosya helped a boutique agency standup and expand their revenue by launching their first social advertising platform and team. At Reynolds, Zosya launched the first consumer-facing social channels and built and expanded the in-house social media & digital capabilities. Nothing excites Zosya more than bringing ambitious ideas to life through innovative marketing technologies.