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Innhold levert av Food Marketing Nerds and Blue Bear Creative. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Food Marketing Nerds and Blue Bear Creative eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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How Actually Listening to Customers Can Uncover Huge Opportunities, with Jägermeister's Chas Littlefield

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Manage episode 277222730 series 1318952
Innhold levert av Food Marketing Nerds and Blue Bear Creative. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Food Marketing Nerds and Blue Bear Creative eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

On the show today, we have Chas Littlefield, VP of Marketing for one of the largest spirit brands in the world: Jägermeister.

As a heavy hitter in the industry, Jägermeister is recognized across the globe, in just about every country. New product launches aside, brand awareness isn’t necessarily the main challenge at Jäger’s scale. the question instead becomes “how do you influence the way consumers think or feel about a brand they already know,” or at least think they know.

In our conversation, Chas and I discuss some of Jäger's recent campaigns and innovations, all of which bring different use cases of the product to the forefront. Jäger’s marketing team has done a great job highlighting the unique strengths of their product by identifying and leaning into how consumers are actually behaving.

We discuss the campaigns from insight to execution, how they’ve adapted the ideas to a changing wine and spirits landscape, and plenty of the learnings in between.

It’s not everyday you get to learn from a marketing legend, discussing one of the most recognizable brands in the world. Joining us out of New York, we're excited to welcome Chas Littlefield.

Recommended Reads

Your Marketing Sucks

Learn More About Jägermeister:

  continue reading

66 episoder

Artwork
iconDel
 
Manage episode 277222730 series 1318952
Innhold levert av Food Marketing Nerds and Blue Bear Creative. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Food Marketing Nerds and Blue Bear Creative eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

On the show today, we have Chas Littlefield, VP of Marketing for one of the largest spirit brands in the world: Jägermeister.

As a heavy hitter in the industry, Jägermeister is recognized across the globe, in just about every country. New product launches aside, brand awareness isn’t necessarily the main challenge at Jäger’s scale. the question instead becomes “how do you influence the way consumers think or feel about a brand they already know,” or at least think they know.

In our conversation, Chas and I discuss some of Jäger's recent campaigns and innovations, all of which bring different use cases of the product to the forefront. Jäger’s marketing team has done a great job highlighting the unique strengths of their product by identifying and leaning into how consumers are actually behaving.

We discuss the campaigns from insight to execution, how they’ve adapted the ideas to a changing wine and spirits landscape, and plenty of the learnings in between.

It’s not everyday you get to learn from a marketing legend, discussing one of the most recognizable brands in the world. Joining us out of New York, we're excited to welcome Chas Littlefield.

Recommended Reads

Your Marketing Sucks

Learn More About Jägermeister:

  continue reading

66 episoder

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