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Innhold levert av Food Marketing Nerds and Blue Bear Creative. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Food Marketing Nerds and Blue Bear Creative eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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How to Win as a Challenger Brand with Simran Sablok of The Meatless Farm

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Manage episode 263556229 series 1318952
Innhold levert av Food Marketing Nerds and Blue Bear Creative. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Food Marketing Nerds and Blue Bear Creative eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In this episode, we’re chatting with Simran Sablok, Global Marketing Director of the Meatless Farm Co. The Meatless Farm is based in the UK, and while they just entered the US market eight months ago, they have some big plans for expansion.

Simran’s expertise is in marketing products that warrant a change in consumer behavior or mindset, ergo plant-based meat substitute. It’s what she’s done for the majority of her career, including nine years with Yum Brands helping launch some of their game-changing products into untapped markets. You might say that Simran specializes in helping high potential brands maximize their upside. She’s now leading The Meatless Farm’s growth throughout the world, by tapping into the unique cultural nuances of each market.

In this episode, you’ll learn:

  • Why a traditional media strategy won’t be enough to build your brand
  • What it takes to gain traction in a new market
  • And how to break through when you can’t outspend the competition

Links from the Interview:

Connect with The Meatless Farm Co.:

  continue reading

66 episoder

Artwork
iconDel
 
Manage episode 263556229 series 1318952
Innhold levert av Food Marketing Nerds and Blue Bear Creative. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Food Marketing Nerds and Blue Bear Creative eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In this episode, we’re chatting with Simran Sablok, Global Marketing Director of the Meatless Farm Co. The Meatless Farm is based in the UK, and while they just entered the US market eight months ago, they have some big plans for expansion.

Simran’s expertise is in marketing products that warrant a change in consumer behavior or mindset, ergo plant-based meat substitute. It’s what she’s done for the majority of her career, including nine years with Yum Brands helping launch some of their game-changing products into untapped markets. You might say that Simran specializes in helping high potential brands maximize their upside. She’s now leading The Meatless Farm’s growth throughout the world, by tapping into the unique cultural nuances of each market.

In this episode, you’ll learn:

  • Why a traditional media strategy won’t be enough to build your brand
  • What it takes to gain traction in a new market
  • And how to break through when you can’t outspend the competition

Links from the Interview:

Connect with The Meatless Farm Co.:

  continue reading

66 episoder

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