395: Building a Ten-Figure Brand Empire with Emma Grede of Good American, Safely, and SKIMS.


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Emma Grede is the marketing and business mind behind a global fashion and lifestyle brand empire. She’s the CEO and cofounder of the first fully inclusive fashion brand Good American, founding partner of shapewear brand SKIMS, and cofounder of plant-powered cleaning brand Safely.

Impressive resume, right?

Emma’s story started in East London as a child, where she was inspired to work in the fashion world. By focusing on her unique talents, she honed her skills in business and marketing to develop a career that she dreamed up from the beginning—to work with creative people and empower their collective vision.

Listen to Nathan and Emma discuss:

  • How she first met and started working with Kris Jenner
  • Pitching the Good American business idea to Khloe Kardashian ​​
  • The key to the Kardashian/Jenner staying power
  • Why the power of inclusivity led to the success of SKIMS
  • Finding a better plant-based cleaning solution with Safely
  • How she became a shark on ABC’s Shark Tank
  • Her role as chairwoman of Fifteen Percent Pledge
  • And much more marketing and product advice for founders…

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