Beyond Dashboards: Democratizing Data and Demystifying MOPs with Grant Grigorian

FutureCraft Marketing

Episode Summary:

In this episode, hosts Ken Roden and Erin Mills dive into marketing operations and analytics and discuss how generative AI is transforming MOPs. They share personal experiences with AI, such as using ChatGPT to solve tech issues and uploading personas for board meetings. Then, Ken and Erin talk to Grant Grigorian, a marketing operations expert and CEO of Mogi Technologies. Grant discusses the current applications of generative AI in marketing operations and the potential for AI to enhance reporting and decision-making. He emphasizes the importance of data literacy and the role of generative AI in democratizing data. Grant also shares insights on the future of AI in marketing and the challenges and opportunities it presents.

00:28 Real-Life AI Applications in Marketing

03:26 Exploring AI in Marketing Operations

04:05 Interview with Grant Gregorian: AI in Marketing Ops

08:00 Generative AI and Data Democratization

21:12 The Challenge of Data Overload

21:46 Key KPIs for Marketing Operations

23:29 Integrating AI into Marketing Strategies

26:42 Generative AI's Impact on MarTech

32:55 Practical AI Tips and Future Insights

Key Takeaways:

• The power of generative AI lies in its ability to explain and verbalize data, making complex data accessible and actionable for marketers.
• The future of marketing operations involves personalized communication and tailored insights based on individual data literacy levels.
• AI can enhance customer journey mapping by providing insights into customer behavior and predicting the best-case customer journey.
• The integration of generative AI into the MarTech landscape will lead to increased content ideation, data analysis, and personalized communication.

About our Guest:

Grant Grigorian is the co-founder and CEO of Mogi Technologies, a tool that simplifies marketing data analysis and delivers actionable insights and recommendations to marketing teams. With over a decade of experience in marketing analytics, Grant has a deep understanding of marketing operations and the power of data. Prior to Mogi, Grant worked at Engagio as the Director of Product Management, where he helped define customer journeys and track account stages. He also co-founded Path to Scale, a company focused on multi-touch attribution modeling, which was later acquired by Engagio. Grant is known for his expertise in marketing operations and his ability to demystify complex data analytics.

Notable Quotes:

• "Generative AI gives us a chance to create data literacy across our teams." - Grant Grigorian
• "We're sitting on huge amounts of data, but we lack the vocabulary to explain and interpret it effectively." - Grant Grigorian
• "Generative AI can help marketers at all levels of expertise by providing insights and recommendations tailored to their needs." - Grant Grigorian

Resources:

• Grant Grigorian on LinkedIn
• Mogi Technologies

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Disclaimer: This podcast is for informational and entertainment purposes only and should not be considered advice. The views and opinions expressed in this podcast are our own and do not represent those of any company or business we currently work for/with or have worked for/with in the past.

Music: Far Away - MK2