Artwork

Innhold levert av Smarter Ecommerce. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Smarter Ecommerce eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Player FM - Podcast-app
Gå frakoblet med Player FM -appen!

Building brand on data: Amazon advertising for retailers.

45:11
 
Del
 

Manage episode 353349874 series 3371120
Innhold levert av Smarter Ecommerce. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Smarter Ecommerce eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Welcome to Episode 2. of Growing ecommerce. Today, we are joined by Scott Kennedy. He's a senior director at Franklin Sports where he's responsible for ecommerce analytics and tech capabilities. In the US, Franklin is synonymous with baseball and baseball for many is synonymous with stats. It is a numbers game, so it's only fitting that Franklin is a remarkably data driven organization and Scott is at the forefront of that. We discussed that data culture in quite some detail, getting into employee mentoring and we discussed Amazon advertising, the amazon data landscape, and the balance of retail and direct to consumer at franklin with advice for smaller brands too.

  1. Effective stock management- 12:30
  2. How to build a data driven organization - 15:05
  3. Amazon for direct to consumer ecommerce businesses - 23:01
  4. How to build competitive advantage in online retail - 29:45
  continue reading

57 episoder

Artwork
iconDel
 
Manage episode 353349874 series 3371120
Innhold levert av Smarter Ecommerce. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Smarter Ecommerce eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Welcome to Episode 2. of Growing ecommerce. Today, we are joined by Scott Kennedy. He's a senior director at Franklin Sports where he's responsible for ecommerce analytics and tech capabilities. In the US, Franklin is synonymous with baseball and baseball for many is synonymous with stats. It is a numbers game, so it's only fitting that Franklin is a remarkably data driven organization and Scott is at the forefront of that. We discussed that data culture in quite some detail, getting into employee mentoring and we discussed Amazon advertising, the amazon data landscape, and the balance of retail and direct to consumer at franklin with advice for smaller brands too.

  1. Effective stock management- 12:30
  2. How to build a data driven organization - 15:05
  3. Amazon for direct to consumer ecommerce businesses - 23:01
  4. How to build competitive advantage in online retail - 29:45
  continue reading

57 episoder

Alle episoder

×
 
Loading …

Velkommen til Player FM!

Player FM scanner netter for høykvalitets podcaster som du kan nyte nå. Det er den beste podcastappen og fungerer på Android, iPhone og internett. Registrer deg for å synkronisere abonnement på flere enheter.

 

Hurtigreferanseguide

Copyright 2024 | Sitemap | Personvern | Vilkår for bruk | | opphavsrett