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Gendered Capitalism: Sewing Machines & Business in Mexico & Spain with Paula de la Cruz-Fernandez

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Innhold levert av Hagley Museum and Library and Hagley Museum. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Hagley Museum and Library and Hagley Museum eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Paula A. de la Cruz-Fernández’s book Gendered Capitalism: Sewing Machines and Multinational Business in Spain and Mexico, 1850–1940 explores how the gender-specific cultures of sewing and embroidery shaped the US Singer Sewing Machine Company’s operations. Using the cases of Spain and Mexico, Fernandez details how the cultural, everyday realm of female use of sewing machines for family or business purposes influenced corporate organization and marketing strategy. In those places local agents, both men and women, developed and expanded Singer’s selling system such that this American-based multinational company assumed a domestic guise because of its focus on the private sphere of the home. In this way Fernandez genders the corporation, especially the intersection between feminine domesticity, commerce, and corporate strategy. Paula A. de la Cruz-Fernández is the Digital Editor of the Business History Conference and Digital Heritage Manager at the University of Florida. She received her Ph D in history from Florida International University in 2013. For more Hagley History Hangouts, and more information on the Center for the History of Business, Technology, & Society at the Hagley Museum & Library, visit us online at www.hagley.org.
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164 episoder

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Manage episode 315885001 series 1067405
Innhold levert av Hagley Museum and Library and Hagley Museum. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Hagley Museum and Library and Hagley Museum eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Paula A. de la Cruz-Fernández’s book Gendered Capitalism: Sewing Machines and Multinational Business in Spain and Mexico, 1850–1940 explores how the gender-specific cultures of sewing and embroidery shaped the US Singer Sewing Machine Company’s operations. Using the cases of Spain and Mexico, Fernandez details how the cultural, everyday realm of female use of sewing machines for family or business purposes influenced corporate organization and marketing strategy. In those places local agents, both men and women, developed and expanded Singer’s selling system such that this American-based multinational company assumed a domestic guise because of its focus on the private sphere of the home. In this way Fernandez genders the corporation, especially the intersection between feminine domesticity, commerce, and corporate strategy. Paula A. de la Cruz-Fernández is the Digital Editor of the Business History Conference and Digital Heritage Manager at the University of Florida. She received her Ph D in history from Florida International University in 2013. For more Hagley History Hangouts, and more information on the Center for the History of Business, Technology, & Society at the Hagley Museum & Library, visit us online at www.hagley.org.
  continue reading

164 episoder

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