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How to Deepen and Pre-Test Your Case Theme and Case Story
Manage episode 359649257 series 3463280
Innhold levert av Jed Kurzban. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Jed Kurzban eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Without a "Deep Dive" your story will never reach its full persuasive power. And you don't just have to do the deep dive on your client, either.... Also: Learn how to reframe a case as more information comes to light. And discover why "regular people" are your secret weapon for a persuasive theme.
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