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Marketing Documentaries In The Age Of Social Media. IDFA Industry Talk 23 November 2016
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Getting a documentary noticed in a heavily crowded market requires a solid marketing strategy and creative solutions. This session by Mathias Noschis (Alphapanda) provides the main tools to identify a film's target audiences and to reach them through clear positioning. Two practical case studies show how the strategy can be translated into promotional activities, in particular in the digital space.
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