Classics - Don't Compete on Price, Compete on Value with Joe & Joni Rocco

Influential U

Innhold levert av Influential U. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Influential U eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

2M ago 46:00

MP3•Episoder hjem

Joe & Joni Rocco, a husband-and-wife small business duo from Denver, Colorado, showcase the power of specialization in a highly commoditized industry. Instead of competing on price, they focus on delivering unique value through various key attributes. Once navigating late nights, weekends, high-stress environments, and the challenges of a fatherless family, they’ve now transformed their lives. By understanding each other's Personality and Transactional Behavior, they've successfully reduced their demanding 80-hour workweek to a balanced 40 hours.

In this episode's talk, Co-Founder Kirkland Tibbels talks on the Characteristics of Value that are considered and applied when constructing a business offer. He states, "If you are worried about the direct competitor, you are worried about the wrong thing." You'll hear why this is — and how to go about constructing a valuable offer that first satisfies you.

Podcast Bonus:

Thrive: https://influentialu.global/thrive/

Coupon code: 30DAYS

197 episoder

#Self-Improvement #Entrepreneur #Business #Higher Education #Influential U #Influence Ecology #Careers #Podcasting Education