S6E5: Smart metatagging tips for a path to AI-ready content

Inside Tech Comm with Zohra Mutabanna

We unpack how structured content and metadata make AI useful, reliable, and traceable across complex organizations. Regina and Max join us to connect strategy and tech, from RAG fundamentals to governance that bridges silos and boosts trust.

Some highlights:

• How to define AI readiness
• Making metadata part of authoring, not an afterthought
• Why component content + semantic markup matter
• Data fabrics, ontologies, and harmonized vocabularies
• What are the barriers to tagging, and how to overcome them
• RAG for traceable answers and risk control
• A cancer information case study for empathy and speed
• Finding the sweet spot in tag granularity
• Audits, lifecycle, and content as a business asset
• Tools landscape: authoring, optimization, taxonomy, localization

Guest Bios

Regina Lynn Preciado is a Sr. Director of Content Strategy at Content Rules, with decades of experience in structured content, metadata, and content automation. She works with clients across life sciences, tech, manufacturing, and finance to make content findable, usable, and scalable. A skilled communicator and facilitator, she co-authored The Personalization Paradox, helping organizations succeed with personalized experiences at scale.

Max Swisher is Director of Technology at Content Rules, where he helps clients implement structured authoring and data solutions. With a background as a technical writer and system administrator, he bridges technical insight with practical execution. Max supports companies across diverse industries in transforming their content to be AI-ready and metadata-rich.

Show Credits

• Intro and outro music - Az
• Audio engineer - RJ Basilio

Kapitler

1. Setting The Season: GenAI In TechCom (00:00:00)

2. Why Metadata Powers AI (00:00:49)

3. Defining AI Readiness For Content (00:02:46)

4. Structured Authoring And Meta Tagging Basics (00:04:33)

5. Data Fabrics And Harmonized Knowledge (00:07:56)

6. The Real Challenges: People, Process, Content (00:10:13)

7. Enterprise Standards To Bridge Silos (00:14:40)

8. RAG, Traceability, And Trust (00:18:10)

9. Governance Exposes Gaps—Do The Work (00:22:10)

10. A Cancer Info Case Study In Tagging (00:25:50)

11. Practical Starts: SharePoint To Structured (00:30:00)

12. Derivatives, Risk, And Human Oversight (00:33:00)

13. Principles For Schemas And Ontologies (00:37:05)

14. Tools Landscape Without Vendor Names (00:40:05)

15. Make Metadata Part Of Authoring (00:44:00)

16. Granularity: Finding The Sweet Spot (00:47:00)

17. Audits, Lifecycle, And Business Value (00:51:00)