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Graham Hall, Trustonomics
Manage episode 298928766 series 2801319
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Trusted brands command higher prices, generate greater customer loyalty and are driven by a more enthusiastic workforce.
I welcome the elegant Graham Hall to this episode.
Graham along with Ian Noble and Andy Purnell created the Saturn Project and launched the idea of 'Trustonomics'. They focus on the belief that marketing isn’t about ‘pushing messages’ anymore. Successful brands know that investing in more useful, helpful and mutual relationships with their customers is the key to long-term success. Which is where they come in. They help organisations build authentic, consistent and compelling brands, based on a deep understanding and respect for the people you want to connect with. Once you’ve set the process in motion, Trustonomics will do the rest.
Join myself and Graham as we discuss trust, culture, marketing and integrity.
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