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M0002b_210616_Ida Serneberg: Digital Marketing, lecture 2 examples

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Manage episode 297457808 series 2514353
Innhold levert av LØRN.TECH. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av LØRN.TECH eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In part 2 of Ida Serneberg’s Masterclass with LØRN, Silvija and Ida explore in depth successful, innovative, and exciting cases of digital marketing. The forensic examination starts with Rema 1000’s creative and humorous commercials and then moves onto the marketing concepts behind the Norwegian teen drama Skam (Shame) and how it drove the TV show to become a phenomenon. A discussion detailing the mechanics behind Fortnite’s genius marketing strategy follows. Throughout Ida reveals why timely relevance is essential, how this drives engagement and she exposes myths in the industry.


-The gaming industry is a hidden secret in terms of marketing, she explains in the episode


You will learn:

Blurred content

Time Relevance

Fan Culture

Affinity based marketing


Recommended literature

Youtube link to Rema commercials: SMARTHUS | Det enkle er ofte det beste | REMA 1000



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

1619 episoder

Artwork
iconDel
 
Manage episode 297457808 series 2514353
Innhold levert av LØRN.TECH. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av LØRN.TECH eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In part 2 of Ida Serneberg’s Masterclass with LØRN, Silvija and Ida explore in depth successful, innovative, and exciting cases of digital marketing. The forensic examination starts with Rema 1000’s creative and humorous commercials and then moves onto the marketing concepts behind the Norwegian teen drama Skam (Shame) and how it drove the TV show to become a phenomenon. A discussion detailing the mechanics behind Fortnite’s genius marketing strategy follows. Throughout Ida reveals why timely relevance is essential, how this drives engagement and she exposes myths in the industry.


-The gaming industry is a hidden secret in terms of marketing, she explains in the episode


You will learn:

Blurred content

Time Relevance

Fan Culture

Affinity based marketing


Recommended literature

Youtube link to Rema commercials: SMARTHUS | Det enkle er ofte det beste | REMA 1000



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

1619 episoder

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