M0002b_210616_Ida Serneberg: Digital Marketing, lecture 2 examples
Manage episode 297522539 series 2620891
In part 2 of Ida Serneberg’s Masterclass with LØRN, Silvija and Ida explore in depth successful, innovative, and exciting cases of digital marketing. The forensic examination starts with Rema 1000’s creative and humorous commercials and then moves onto the marketing concepts behind the Norwegian teen drama Skam (Shame) and how it drove the TV show to become a phenomenon. A discussion detailing the mechanics behind Fortnite’s genius marketing strategy follows. Throughout Ida reveals why timely relevance is essential, how this drives engagement and she exposes myths in the industry.
-The gaming industry is a hidden secret in terms of marketing, she explains in the episode
You will learn:
Blurred content
Time Relevance
Fan Culture
Affinity based marketing
Recommended literature
Youtube link to Rema commercials: SMARTHUS | Det enkle er ofte det beste | REMA 1000
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1620 episoder