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M0002c_210616_Ida Serneberg: Digital Marketing, lecture 3 tools
Manage episode 297522538 series 2620891
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In the third part of our Masterclass on Digital Marketing with Ida Serneberg, Silvija picks Ida's brain about the ethical issues arising from digital marketing both on a personal and societal level. They discuss how technology, business, and marketing can interlink and the issues it could provoke, and how to focus on the primary aim and the dangers of constantly measuring of micro metrics. Ida explores the technology and tools behind marketing messages.
— How do you credit a meme? she asked in the episode
You will learn about:
Ethical boundaries
Credibility
Memes
Targeting
Recommended literature:
How Not to Plan by Binet and Carter (2018)
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