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M0004c_210701_Maria Sääksjärvi: Digital marketing and innovation, lecture 3 tools & workshop
Manage episode 297948125 series 2620891
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In this Episode of #LØRN, Silvija Seres talks to Maria Sääksjärvi, who is an expert in digital marketing and teaches this at the Norwegian School of business, BI. The second part of the course looks at some interesting common myths in digital marketing, cross-functional topics and tools, and practical tactics you will need when you embrace this market.
You will LØRN about:
Myths
Numbers vs. money
Tailoring content
Ethical marketing
Recommended literature:
Bernard Marr - The Intelligence Revolution
Chaffey & Ellis-Chadwick - Digital Marketing
Herhausen, Miočević, Morgan, and Kleijnen - The digital marketing capabilities gap
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