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M0002d_210616_Ida Serneberg: Digital Marketing, lecture 4 workshop
Manage episode 297522537 series 2620891
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In the final part of our course with Ida Serneberg, Silvija asks Ida the burgeoning question: How to set up a digital marketing campaign designed to succeed? Ida explains all the components that are essential in building a successful campaign and the importance of having a solid infrastructure. She uses our company Lørn as a case study and takes Silvija through all the building blocks of successful marketing.
— Define your creatives!
You will learn about:
Twin profiles
Practicalities
Added value
Benefits
Recommended literature
How Not to Plan by Binet and Carter (2018)
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