#1004: LØRN MASTERS in Digital Marketing with Ida Serneberg, lecture 04 workshop


Manage episode 297457629 series 2433434
Av Linda oppdaget av Player FM og vårt samfunn — opphavsrett er eid av utgiveren, ikke Plaer FM, og lyd streames direkte fra deres servere. Trykk på Abonner knappen for å spore oppdateringer i Player FM, eller lim inn feed URLen til andre podcast apper.

In the final part of our course with Ida Serneberg, Silvija asks Ida the burgeoning question: How to set up a digital marketing campaign designed to succeed? Ida explains all the components that are essential in building a successful campaign and the importance of having a solid infrastructure. She uses our company Lørn as a case study and takes Silvija through all the building blocks of successful marketing.

— Define your creatives!

You will learn about:

Twin profiles


Added value


Recommended literature

How Not to Plan by Binet and Carter (2018)

See acast.com/privacy for privacy and opt-out information.

1104 episoder