#1004: LØRN MASTERS in Digital Marketing with Ida Serneberg, lecture 04 workshop

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In the final part of our course with Ida Serneberg, Silvija asks Ida the burgeoning question: How to set up a digital marketing campaign designed to succeed? Ida explains all the components that are essential in building a successful campaign and the importance of having a solid infrastructure. She uses our company Lørn as a case study and takes Silvija through all the building blocks of successful marketing.


— Define your creatives!


You will learn about:

Twin profiles

Practicalities

Added value

Benefits


Recommended literature

How Not to Plan by Binet and Carter (2018)



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